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ASOS Snaps Up Arcadia Brands, Placing 2,500 Jobs at Risk

ASOS Snaps Up Arcadia Brands, Placing 2,500 Jobs at Risk

Monday, 1 February, 2021 - 08:45

British online fashion group ASOS has bought brands including Topshop from collapsed retail giant Arcadia, administrators said Monday, under a deal which could put 2,500 jobs at risk.

Administrators Deloitte said in a statement that ASOS has sealed the purchase of key brands Topshop, Topman, Miss Selfridge and HIIT for £330 million ($452 million, 372 million euros).

However, the deal will not include retail stores and therefore casts a shadow over the future of 2,500 jobs, according to a source close to the matter.

"ASOS will acquire the brands, intellectual property and inventory. In addition, approximately 300 employees across design, buying and retail partnerships will transfer to ASOS," Deloitte said, adding that the deal will complete on Thursday.

ASOS said in a separate statement that the four "iconic Arcadia brands would "resonate" with its youthful customer base in Britain.

"This acquisition represents a compelling strategic opportunity in support of our mission to become the number one destination for fashion loving 20-somethings worldwide," it said.

"These are strong brands that resonate well with our core customer base. Brand equity is strongest in the UK and they have an established presence in both the US and Germany, two of our key strategic markets."

The announcement comes after ASOS-rival Boohoo announced on Friday that it was in talks with Arcadia administrators to buy three of its brands -- Dorothy Perkins, Wallis and Burton.

Boohoo also agreed last week to purchase the intellectual property assets of failed department store chain Debenhams.

Both Arcadia and Debenhams collapsed in December -- together risking the loss of 25,000 jobs -- having struggled to transition from a bricks-and-mortar business long before the coronavirus pandemic forced shoppers online.

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