The Saudi Exports Development Authority has signed joint cooperation agreements with the largest retail stores in the Kingdom with the aim of allocating to display national goods that apply to the “Saudi Made” identity, the Saudi Press Agency reported Sunday.
The largest local stores in the Kingdom began to allocate spaces within their distribution points and branches to highlight national products with the identity of the “Made in Saudi Arabia” Program to enhance the sale of local products and make them a preferred option for consumers, SPA said.
The Minister of Industry and Mineral Resources, Chairman of the Board of Directors of the Saudi Exports Development Authority, Bandar bin Ibrahim Al-Khorayef, stressed during a visit to major retail stores in Riyadh the importance of highlighting Saudi products and giving them priority.
Major retail stores are an important part of the journey to making national products more popular in the local market, he said.
Al-Khorayef explained that the national products displayed in some retail stores in the local markets amount to 70% out of more than 128,000 types and products.
He also indicated that highlighting national products in local markets is of great importance to the growth of the national economy and diversify it.