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Asharq Al-Awsat
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Fri, 01 Jul 2022 06:15:59 +0000
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Apple Hikes Japan Price of iPhone by Nearly a 5th
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Apple Hikes Japan Price of iPhone by Nearly a 5th

Friday, 1 July, 2022 - 05:45
A woman walks past an Apple logo in front of an Apple store in Saint-Herblain near Nantes, France, September 16, 2021. REUTERS/Stephane Mahe/Files
Asharq Al-Awsat

Apple Inc has hiked by nearly a fifth the cost of its flagship iPhone phone in Japan, which is battling a weakening yen currency and rising inflation.


The Cupertino, California-based manufacturer's entry level iPhone 13 now costs 117,800 yen ($870), Apple's website showed, compared to 99,800 yen previously.


With the dollar up 18% against the yen year-to-date, the higher cost of the iPhone, which dominates Japan's smartphone market, comes as consumers' wallets are being squeezed by price hikes for daily necessities.


Such widespread hikes are a change for most Japanese following years of stable prices for many products.


Apple did not immediately respond to a request for comment.


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