London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
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London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP

The Greek Minister of Culture, Lina Mendoni, expressed her anger late on Saturday after a London Fashion week show took place in front of the Parthenon Marbles at the British Museum.
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum to present the autumn winter 2024 collection of his eponymous brand Erdem, inspired by Greek singer Maria Callas and her interpretation of the opera Medea in 1953, AFP said.
"By organizing a fashion show in the halls where the Parthenon Sculptures are exhibited, the British Museum, once again, proves its zero respect for the masterpieces of Pheidias," Mendoni said in a statement.
"The directors of the British Museum trivialize and insult not only the monument but also the universal values that it transmits. The conditions of display and storage of the sculptures, at the Duveen Gallery, are constantly deteriorating. It is time for the stolen and abused sculptural masterpieces to shine in the Attic light," she added.
The sculptures were taken from the Parthenon temple at the Acropolis in Greece in the early 19th century by British diplomat Thomas Bruce, the earl of Elgin.
Athens maintains the marbles, which are a major draw for visitors at London's British Museum, were stolen, while the UK claims they were obtained legally.
The 1963 British Museum Act prohibits the removal of objects from the institution's collection.
But officials at the museum, which is under pressure to repatriate other foreign antiquities, have not ruled out a possible loan deal.
Late November, a diplomatic spat raised eyebrows when Greek Prime Minister Kyriakos Mitsotakis expressed his "displeasure" over UK counterpart Rishi Sunak's last minute cancellation of a bilateral meeting set to discuss their long-running dispute over the Parthenon Marbles.
At issue for London was the Greek leader's comments in a BBC interview a day before the meeting about ownership of the 2,500-year-old marbles.
Sunak was allegedly angry about Mitsotakis's comments that having some of the marbles in London and others in Athens was like cutting the Mona Lisa in half.



LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
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LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights

Shares in LVMH (LVMH.PA) fell as much as 6.5% in early Wednesday trade and were on track for their biggest one-day drop since October 2023 after second-quarter sales growth at the French luxury goods giant missed analysts' consensus estimate.

The world's biggest luxury group said late Tuesday its quarterly sales rose 1% year on year to 20.98 billion euros ($22.76 billion), undershooting the 21.6 billion expected on average by analysts polled by LSEG.

At 1000 GMT, LVMH's shares were down 4.5%.

The earnings miss weighed on other luxury stocks, with Hermes (HRMS.PA), down around 2% and Kering (PRTP.PA), off 3%.

Kering is scheduled to report second-quarter sales after the market close and Hermes reports on Thursday, Reuters reported.

Jittery investors are looking for evidence that the industry will pick up from a recent slowdown, as inflation-hit shoppers hold off from splashing out on designer fashion.

JPMorgan analyst Chiara Battistini cut full year profit forecasts by 2-3% for the group, citing softer trends at LVMH's fashion and leather goods division, home to Louis Vuitton and Dior.

"The soft print is likely to add to ongoing investors’ concerns on the sector more broadly in our view, confirming that even best-in-class players like LVMH cannot be immune from the challenging backdrop," said Battistini in a note to clients.

The weakness of the yen, which has prompted a flood of Chinese shoppers to Japan seeking bargains on luxury goods, added pressure to margins, another source of concern.

Equita cut 2024 sales estimates for LVMH by 3% - attributing 1% to currency fluctuations - and lowered its second half organic sales estimate to 7% growth from 10% growth previously.

The lack of visibility for the second half beyond the easing of comparative figures - as the Chinese post-pandemic lockdown bounce tapered off a year ago - is unlikely to improve investor sentiment to the luxury sector, Citi analyst Thomas Chauvet said in an email to clients.

"No miracle with the luxury bellwether; sector likely to remain out of favour," he wrote.

Jefferies analysts said the miss came as investors eye Chinese shoppers for their potential to "resume their pre-COVID role as the locomotive of industry growth and debate when Western consumers will have fully digested their COVID overspend".

LVMH shares have been volatile since the luxury slowdown emerged, and are down about 20% over the past year, with middle-class shoppers in China, the world's No. 2 economy, a key focus as they rein in purchases at home amid a property slump and job insecurity.

LVMH offered some reassurance, with finance chief Jean-Jacques Guiony telling analysts during a call on Tuesday that Chinese customers were "holding up quite well," while business with US and European customers was "slightly better".