Saudi Arabia Launches Int’l Center for Sustainable Travel, Tourism Research

Countries including the US, China, France, Spain and the Netherlands will be involved in the research, in what is viewed as a key step toward worldwide tourism sustainability (Asharq Al-Awsat)
Countries including the US, China, France, Spain and the Netherlands will be involved in the research, in what is viewed as a key step toward worldwide tourism sustainability (Asharq Al-Awsat)
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Saudi Arabia Launches Int’l Center for Sustainable Travel, Tourism Research

Countries including the US, China, France, Spain and the Netherlands will be involved in the research, in what is viewed as a key step toward worldwide tourism sustainability (Asharq Al-Awsat)
Countries including the US, China, France, Spain and the Netherlands will be involved in the research, in what is viewed as a key step toward worldwide tourism sustainability (Asharq Al-Awsat)

The Sustainable Tourism Global Center (STGC) has unveiled a new global research hub on the sidelines of the Middle East and North Africa (MENA) Climate Week in Riyadh.

This initiative, spearheaded by the Saudi Ministry of Tourism, aims to serve as a reference for applied research, best practices, and practical tools designed to expedite the travel and tourism sector's transition towards achieving zero carbon neutrality.

The establishment of this center is a response to the fact that the travel and tourism sector has been responsible for over 8% of global greenhouse gas emissions since 2019.

Without measures to curb these emissions, carbon emissions in the sector are expected to increase by 20% by 2030.

The center has stated its intention to address this issue by forming partnerships with 100 universities and international organizations from around the world by 2030.

These collaborations will focus on investing in practical tools and resources that will promote sustainability within the sector.

Notably, prestigious academic institutions in the US, China, France, Spain, and the Netherlands have already joined the research hub to realize this vision on the ground.

Ahmed Al-Khateeb, Saudi Arabia’s tourism minister, hailed the launch of the center.

“Our objective is clear. With the support of the Sustainable Tourism Global Center and the Ministry of Tourism, we aim for the (new) center to be an indispensable hub of solutions and tools, benefiting every stakeholder,” he said.

The Saudi Tourism Ministry’s special adviser, Gloria Guevara, highlighted the importance of trustworthy tourism data in empowering sustainability projects.

The research hub can serve as a “beacon of modern, trustworthy information” targeted to the particular needs of small and medium-sized businesses, tourists and local communities, she added.

As part of its launch, the research hub showcased a variety of sustainable solutions for the industry, including solar thermal water heaters and sustainable food options.



Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)
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Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)

E-commerce sales in Saudi Arabia via "mada" cards soared to an all-time monthly high in October 2025, surpassing SAR30.7 billion.

The surge in sales represents a 68% year-on-year increase, totaling about SAR12.4 billion more than the SAR18.3 billion recorded in October 2024, according to the Saudi Central Bank (SAMA) statistical bulletin on Wednesday.

E-commerce sales for the third quarter (Q3) of 2025 hit SAR88.3 billion, up 15.2% from the previous quarter, representing an increase of about SAR11.6 billion over the SAR76.6 billion recorded in Q2.

On a monthly basis, e-commerce sales in October rose 6%, gaining approximately SAR1.6 billion over September’s total of SAR29.1 billion.

From January to October, "mada" data showed e-commerce sales grew 47.3%, rising by around SAR9.9 billion over the SAR20.9 billion recorded in January.

These figures cover transactions made via "mada" cards on e-commerce websites, apps, and digital wallets, and do not include credit-card payments.


Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
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Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)

Jeddah's King Abdulaziz International Airport (KAIA) celebrated the launch of its first direct flynas flight to Moscow, operating three weekly flights between Jeddah and Vnukovo International Airport.

This initiative, in partnership with the Saudi Tourism Authority and the Air Connectivity Program, boosts air links between Saudi Arabia and Russia.

It marks KAIA's third direct Russian destination, following Makhachkala and Mineralnye Vody, which were inaugurated earlier this month by Azimuth Airlines.

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location.


China Widens Foreign Investment Incentive List to Stem Falling Inflows

People visit a shopping center in Beijing on December 20, 2025. (AFP)
People visit a shopping center in Beijing on December 20, 2025. (AFP)
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China Widens Foreign Investment Incentive List to Stem Falling Inflows

People visit a shopping center in Beijing on December 20, 2025. (AFP)
People visit a shopping center in Beijing on December 20, 2025. (AFP)

China on Wednesday listed more sectors eligible for foreign investment incentives, from tax breaks to preferential ​land use, in its latest effort to stem a prolonged decline in overseas capital inflows.

Under the 2025 edition of the catalogue of industries for encouraging foreign investment, China added more than 200 and revised about 300, with a ‌focus on ‌advanced manufacturing, modern services and ‌green ⁠and ​high-tech ‌sectors, the list jointly issued by the National Development and Reform Commission and the commerce ministry showed.

The new catalogue, which takes effect on February 1, 2026, replaces the 2022 version and continues a policy framework ⁠that offers foreign-invested enterprises tariff exemptions on imported equipment, preferential ‌land pricing, reduced corporate income ‍tax rates in ‍designated regions and tax credits for reinvestment ‍of profits.

The catalogue also extends incentives to central and western regions, as well as the northeast and Hainan, as Beijing seeks to attract ​more foreign investment into less developed areas.

China has in recent months ⁠taken a raft of measures to boost foreign investment, including pilot programs in Beijing, Shanghai and other regions to expand market access in services such as telecoms, healthcare and education, amid trade tensions with the United States.

Foreign direct investment in China totaled 693.2 billion yuan ($98.84 billion) from January to November this year, down 7.5% from the ‌same period last year, data from the commerce ministry showed.