عربي English Türkçe اردو فارسى
Logo
Latest News
Business

Saudi Arabia Increases Regional Movement to Mitigate Climate Change Effects

A session on the circular carbon economy towards zero emissions neutrality within the activities of the third day of the Middle East and North Africa Climate Week (MENACW).
A session on the circular carbon economy towards zero emissions neutrality within the activities of the third day of the Middle East and North Africa Climate Week (MENACW).
TT
TT

Saudi Arabia Increases Regional Movement to Mitigate Climate Change Effects

A session on the circular carbon economy towards zero emissions neutrality within the activities of the third day of the Middle East and North Africa Climate Week (MENACW).
A session on the circular carbon economy towards zero emissions neutrality within the activities of the third day of the Middle East and North Africa Climate Week (MENACW).

The third day of the Middle East and North Africa Climate Week (MENACW) 2023 saw a series of discussions pertaining to climate change, amid a broad regional movement to mitigate the effects of this phenomenon on the region.

A session on the circular carbon economy towards zero emissions touched on the efforts deployed by the Kingdom since the launch of Vision 2030 to expand the scope of its work to deal with climate challenges, and its introduction of the circular carbon economy initiative, which is a comprehensive and integrated approach that relies on multiple tools for managing emissions.

Chief Engineer for the Circular Carbon Economy at the Ministry of Energy, Humam Al-Ghamdi, said: “Saudi Arabia is implementing a combination of factors and functions in the field of renewable energy, to accelerate the pace of mitigating emissions and raising the level of the future economy in order to shift to clean hydrogen.”

He stated that the Kingdom has a specialized center to monitor climate change in order to capture more than 24 million tons of carbon, stressing that Saudi Arabia was moving to lead renewable energy and clean hydrogen by 2030.

For his part, Dr. Fahd Al-Sherehy, Vice President for Energy Efficiency and Carbon Management at SABIC Saudi Arabia, explained that the Kingdom has clear plans to reduce costs and raise efficiency levels.

Chief Growth Officer at Carbon Clean, Krishna Singhania, said that modern technology can develop and reduce the cost of carbon capture, explaining that reaching zero emissions could be achieved within a period of up to 5 years.

He pointed to a gap between the costs allocated to factories and those directed to mitigating emissions, noting that reaching the desired goals required integrated and comprehensive work.

Singhania continued that the private sector plays an important role, by creating partnerships with regulatory and legislative bodies in the concerned countries.

Most Viewed

 
 
Business

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
TT
TT

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.