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Advanced Saudi Tech Products Are Highlighted at GITEX 2023

The Saudi Technology and Security Comprehensive Control (Tahakom) is highlighting its innovations, products, and solutions that rely on the AI system. (SPA)
The Saudi Technology and Security Comprehensive Control (Tahakom) is highlighting its innovations, products, and solutions that rely on the AI system. (SPA)
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Advanced Saudi Tech Products Are Highlighted at GITEX 2023

The Saudi Technology and Security Comprehensive Control (Tahakom) is highlighting its innovations, products, and solutions that rely on the AI system. (SPA)
The Saudi Technology and Security Comprehensive Control (Tahakom) is highlighting its innovations, products, and solutions that rely on the AI system. (SPA)

The Saudi government and private entities are showcasing their technical products and services at the GITEX Global 2023 exhibition, which is currently holding its 43rd edition at the Dubai World Trade Center between Oct. 16 and 20.

The event brings together more than 40 government and private entities in Dubai, with the participation of about 5,000 companies from various countries, focusing on the most important issues in artificial intelligence and blockchain, robotics, quantum computing, and cryptocurrencies.

Officials from the industrial and mineral resources sector are shedding light on the industrial and mining transformation in Saudi Arabia and opening channels of communication with global investors.

Through its participation at GITEX, the Saudi Ministry of Transport is reviewing its projects and initiatives to improve road quality, raise traffic safety levels, and automate bridge monitoring with the latest international technologies.

It is testing the direct monitoring system in cooperation with the Ministry of Interior and measures the weights and dimensions of trucks on the roads without traffic obstacles or human intervention to enhance monitoring efficiency.

The Saudi Export Development Authority is participating with around 33 national companies under the "Saudi Made" program that aims to raise the image and brand of the Kingdom's exports, boost their position in regional and global markets, identify international business opportunities, link exporters with potential buyers, and promote national products and services on major vital platforms that bring together investors.

The Export-Import Bank (EXIM) is known for its financing, credit services, and products that enable local banks and financial institutions to support Saudi exporters and foreign importers.

EXIM provides innovative solutions to support non-oil exports and enhance its presence in global markets.

It reviews the Kingdom's experience in the transition towards the digital economy and the state's efforts to support emerging sectors and entrepreneurs.

The efforts aim to adopt advanced technologies, launch technology-based projects that support the transformation, and meet the aspirations of Vision 2030 to build a prosperous economy and sustainable development.

At GITEX, the Zakat, Tax, and Customs Authority (ZATCA) is highlighting qualitative development in its technical services through various electronic platforms and its experience in developing smart systems, including its success in implementing the electronic invoicing system.

The Saudi Technology and Security Comprehensive Control (Tahakom) is also taking part in GITEX 2023.

Tahakom is highlighting its innovations, products, and solutions that rely on its own AI system in public safety and smart mobility. They include the Urban Eye system, smart parking, "Tahakom's Public Safety Solutions Car," mixed reality, and a drone product display.

It also introduces a crowd management system and solutions and several solutions developed by the AI system, including Tahakom's personal assistant, created by a supercomputer that efficiently supports dealing with complex tasks and processing massive data at high speed.

The Advanced Electronics Company, a wholly owned subsidiary of SAMI, is showcasing many of its products, most notably Smart Solutions zone, Smart City technologies, Smart Street Light, Smart Fire Detection, Waste Management, Video Analytics, and Asset Tracking.

The exhibit will further explore the company's futuristic managed services, cloud computing systems, digital healthcare modules, innovative technologies spanning various industries, and unparalleled manufacturing capabilities.

GITEX is one of the most important technical platforms that showcases the latest technological solutions in cloud computing, consumer technology, information centers, e-marketing, and highly advanced innovations in the world of information technology from various parts of the world.

More than 5,000 exhibitors representing more than 170 countries, and over 100,000 visitors are expected at the event.

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Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
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Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)

Relations between Saudi Arabia and Sweden are witnessing rapid development with the expansion of cooperation in the fields of innovation, logistics and services and others.

Swedish Ambassador to Saudi Arabia Petra Menander told Asharq Al-Awsat that the Saudi-Swedish joint committee is currently working on further deepening relations.

“In November last year, we agreed on 45 activities across four sectors to improve our cooperation, half of which have been implemented,” she added.

“Sweden and Saudi Arabia are natural partners in the global transition toward a more sustainable, knowledge-based economy,” she remarked.

“The presence of approximately 60 Swedish companies in the Kingdom, many of which are expanding their operations, demonstrates strong confidence in the Saudi market and its long-term potential,” she stressed.

“Saudi Arabia is Sweden’s largest trading partner in the Middle East and North Africa. While trade volumes vary year to year, the overall trajectory is one of steady growth. Our bilateral trade grew almost 5 % last year and has increased by more than 90% since 2018,” the ambassador went on to say.

Moreover, Menander added: “As the European Union, we are Saudi Arabia's most important partner for investments and trade and that is a relationship that can grow deeper. Sweden is one of the strongest supporters of free trade within the European Union and we believe that there is a great potential to further increase trade between our countries.”

“Half of the Swedish companies have or are planning to set up regional headquarters in Saudi Arabia, many of them are engaged in local manufacturing in the Kingdom and they invest in research and in training the thousands of young Saudi talents they employ,” she said.

She added that Sweden has a strong desire to expand in green energy and smart climate solutions. Swedish companies, such as Hitachi Energy, ABB and Systemair, are contributing to energy efficiency, electrification, and renewable infrastructure.

In the fields of logistics and infrastructure, she noted that “Swedish engineering and design firms are contributing to the planning and execution of major infrastructure projects and have a strong track record in delivering leading solutions for major projects, including within road, rail and air transport with companies such as Sweco, Volvo Trucks and Scania.”

Healthcare and life sciences are among the foundations of cooperation. “Swedish firms such as Diaverum, Getinge, and AstraZeneca are delivering high-quality care and conducting clinical research in the Kingdom,” said Menander.

Furthermore, she revealed that Swedish companies, such as Epiroc and Quant, are helping to modernize and decarbonize the mining sector through advanced technologies.

Sweden is also a global leader in digital maturity and connectivity. Companies like Ericsson are not only advancing 5G and 6G technologies but also investing in local R&D partnerships, added the ambassador.

In terms of smart industry and automation, she said: “With companies like Tetra Pak, Roxtec and SKF, Sweden supports the development of sustainable and efficient industrial ecosystems.”

These areas reflect Sweden’s strengths in innovation, equality, and long-term thinking essential for building resilient and future-ready economies, added the ambassador.

Furthermore, Menander described ties between Saudi Arabia and Sweden as excellent. “They are grounded in mutual respect, shared ambitions, and a commitment to long-term partnership. Our kingdoms are united by a forward-looking vision - one that embraces creativity, working together towards sustainability and growth,” she told Asharq Al-Awsat.

“In foreign policy our positions align om many key areas, as was seen during political consultations in Stockholm between Vice Minister of Foreign Affairs Eng. Waleed bin Abdulkarim El-Khereiji and State Secretary for Foreign Affairs Dag Hartelius.”

She also noted the “close cooperation between Saudi and Swedish business sectors, where there are great opportunities to enhance the partnership between our two countries.”

“I attended the executive meeting of the Saudi-Swedish Joint Business Council in Stockholm in May, where leading private companies from our two kingdoms discussed new economic initiatives,” she said.

“There about 60 Swedish companies with a presence in Saudi Arabia feel at home and are committed to strengthening their ties with the Kingdom. According to a Business Climate Survey which was conducted among Swedish companies and just published, 91% view the business climate as good or very good and 74% plan to increase their investments.”

“We also see an exciting dialogue in new areas, for instance through Swedish participation in the recent Arab European Cities Dialogue, where participants from Sweden saw many similarities when two regions came together to discuss governance, urban planning, and digitalization for a better future,” stressed Menander.

“We see that the numbers of visitors in both directions between our countries are going up, and we see new partnerships budding almost every day. We see more Saudi film and music appearing in Sweden and we increasingly see Swedish fashion, music and gaming in Saudi Arabia,” she remarked. “In fact, I often meet young Saudis who know about Sweden because they work for Swedish companies like Ikea and H&M.”

“Finally, we see a great interest in deeper cooperation in the field of innovation. Sweden ranks among the most innovative countries in the world and Saudi Arabia makes impressive investments into building an innovative ecosystem with close links between research and entrepreneurship,” she noted.

“We are happy to see that the cooperation is flourishing, including through institutional cooperation and by visits of start-ups both from Saudi Arabia to Sweden and from Sweden to Saudi Arabia,” continued Menander.

“Our cooperation spans a wide range of sectors where Swedish expertise and values align closely with the ambitions of Vision 2030. During our recent national day celebration, some of our companies displayed examples of how they contribute to these goals,” she said.

“These investments are aligned with Saudi Arabia’s Vision 2030, focusing on sectors such as green transition, healthcare, logistics and smart manufacturing and in many cases also include investments into research and development in Saudi Arabia,” the ambassador stated. “In parallel, we see a growing interest in collaboration between Swedish and Saudi incubators, particularly to support small and medium-sized enterprises (SMEs).”

“In May, Business Sweden, the Swedish Trade and Invest Council in Riyadh, organized two trade delegations to Saudi Arabia. The first focused on infrastructure projects and included Swedish companies specializing in digital solutions, construction equipment, energy, waste management, and air and water treatment solutions. These companies explored how Swedish expertise could contribute to Saudi Arabia's Vision 2030 by engaging with several giga projects,” Menander explained.