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Saudi Arabia Prepares to Launch World’s Largest Food Sustainability Expo

The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
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Saudi Arabia Prepares to Launch World’s Largest Food Sustainability Expo

The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)

The Saudi Ministry of Environment, Water and Agriculture has unveiled its future plans to enhance agricultural production efficiency and bolster food security in the Kingdom.

The reveal coincided with the holding of the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event in terms of both gross square-meters and global prestige.

The three-day event at the Riyadh Exhibition and Convention Center, Malham, is expected to leave a major economic impact not only across the region, but also globally.

As for the ministry’s plans for boosting agricultural production efficiency, they include reducing water waste and prohibiting the cultivation of water-depleting crops, such as fodder.

Faisal Al-Dakhil, a spokesperson for the ministry, emphasized that InFlavour 2023 aims to attract both foreign and domestic investments to foster agricultural and food production in Saudi Arabia.

Products will be exported to the rest of the world through the intensification of regional and international innovation and technological solutions.

Al-Dakhil commended initiatives launched by Saudi Arabia to curb food waste in the Kingdom.

According to the spokesperson, these plans have reduced food waste in the Kingdom by 30%.

Saudi companies, both public and private, have invested in over 27 countries to secure food supplies, resulting in a 10% increase in agricultural production.

Al-Dakhil noted that the Kingdom achieved food self-sufficiency, as evidenced during the coronavirus pandemic when many countries faced shortages of food supplies and commodities.

He also highlighted the ministry’s launch of sustainable agriculture programs, emphasizing the significant achievements they have brought about.

Al-Dakhil acknowledged that agricultural marketing remains one of the major challenges that relevant authorities are working to find solutions for.

Some programs have been introduced to promote maximizing benefits between producers and consumers. This has led to the creation of several successful partnerships, encouraging sector investors to increase their production while maintaining quality.

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Dollar Resumes Upward Trend, Euro Hits Lowest since Nov 2022

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
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Dollar Resumes Upward Trend, Euro Hits Lowest since Nov 2022

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

The dollar hit new multi-month highs against the euro and the pound on Thursday, the first day of 2025 trading, as it built on last year's strong gains on expectations US interest rates will remain high relative to peers.

The euro fell to as low as $1.0314, its lowest since November 2022, down around 0.3% on the day. It is now down nearly 8% since its late September highs above $1.12, one major victim of the dollar's recent surge.

Traders anticipate deep interest rate cuts from the European Central Bank in 2025, with markets pricing in at least four 25 basis point cuts, while not being certain of even two such moves from the US Federal Reserve, Reuters reported.

The dollar was hitting milestones across the board and the pound was last down 0.65% at $1.2443, its lowest since April, with its fall accelerating after it broke through resistance around $1.2475.

"It's more of the same at the start of the new calendar year with the dollar continuing to extend its advances in anticipation of Trump putting in place friendly policies at the start of his term," said Lee Hardman, senior currency analyst at MUFG.

US President-elect Donald Trump's policies are widely expected to not only boost growth but also add to upward price pressure. That will lead to a Fed cautious about cutting rates too much further, in turn underpinning US Treasury yields and boost dollar demand.

A weaker growth outlook outside the US, conflict in the Middle East and the Russia-Ukraine war have also added to demand for the dollar.

The dollar also reversed an early loss on Thursday to climb against the Japanese yen, and was last up 0.17% at 157.26.

It reached a five-month high above 158 yen in late December, potentially putting pressure on the Bank of Japan, which is expected to raise interest rates early this year, but possibly not immediately.

"If dollar/yen were to break above 160 ahead of the next BOJ meeting, that could be a catalyst for the BOJ to hike in January rather than wait until March," said Hardman.

"Though for now markets are leaning towards March after the dovish comments from (governor Kazuo) Ueda at his last press conference."

Even those who are more cautious about sustained dollar strength think it could take a long time to play out.

"The dollar may be vulnerable – but only if the US data confound market expectations that the Fed doesn’t cut rates more than once in the first half of this year, and not by more than 50bp in the whole of 2025," said Kit Juckes chief FX strategist at Societe Generale in a note.

"There's a good chance of that happening, but it seems very unlikely that cracks in US growth will appear early in the year – hence my preference for taking any bearish dollar thoughts with me into hibernation until the weather improves."

China's yuan languished at 14-month lows as worries about the health of the world's second-biggest economy, the prospect of US import tariffs from the Trump administration and sliding local yields weighed on investor sentiment.

Elsewhere, the Swiss franc, another victim of the recent dollar strength, gave back early gains to last trade flat at 0.90755 per dollar.

The Australian and New Zealand dollars, however, managed to break away from two-year lows touched on Tuesday. The Aussie was 0.36% higher at $0.6215 having dropped 9% in 2024, its weakest yearly performance since 2018.

The kiwi rose 0.47% to $0.5614.