Diverse Foreign Investments Drive Growth in Saudi Arabia’s King Abdullah Economic City

Emaar the Economic City, the main developer of KAEC, is moving in various directions with a focus on planning and developing the city. (Asharq Al-Awsat)
Emaar the Economic City, the main developer of KAEC, is moving in various directions with a focus on planning and developing the city. (Asharq Al-Awsat)
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Diverse Foreign Investments Drive Growth in Saudi Arabia’s King Abdullah Economic City

Emaar the Economic City, the main developer of KAEC, is moving in various directions with a focus on planning and developing the city. (Asharq Al-Awsat)
Emaar the Economic City, the main developer of KAEC, is moving in various directions with a focus on planning and developing the city. (Asharq Al-Awsat)

The King Abdullah Economic City (KAEC), which was established more than 17 years ago, is witnessing remarkable growth, thanks to the influx of diverse foreign investments in different sectors.

The city enjoys unique features, mainly its location in the western part of the Kingdom, on the most beautiful coastline in the city of Rabigh, and with easy access to international markets.

In remarks to Asharq Al-Awsat, Managing Director of Emaar the Economic City Mansour Al Salem said the city was open to developers and investors, pointing to the launch of new projects, with the cooperation of government entities.

According to Al-Salem, while the majority of applications submitted for investment in KAEC previously came from the local sector, the vision and incentives provided by the government have recently attracted foreign and investments in diverse fields, including the automobile industry.

Asharq Al-Awsat toured the King Abdullah Economic City and saw the gradual changes on various paths, with the increasing number of companies - estimated at about 100 multinational and Saudi firms - which have established their headquarters in the city to follow up on their ongoing projects.

Despite the huge projects being implemented on the ground, the visitor is initially surprised when they cross the main gate, as the white spaces appear vast in their eyes. Then one realizes how smartly planned the city is, with factories located on one side, hotels on another, tourist and entertainment areas on the coast, and headquarters and residences in another area.

The visitor is impressed by the smooth design of parks and beaches on pristine coasts extending over a distance of 40 square kilometers and the extensive spread of green areas near the beaches. The city has also allocated entertainment areas suitable for families and children of all ages, with large terrains for golf.

Al-Salem said the King Abdullah Economic City boasts many features that are not found elsewhere, including its geographical location on the Red Sea coast and short distance north of the city of Jeddah, which is an important commercial hub. The city also includes King Abdullah Port and the Industrial Valley, in addition to recreational sites.

Emaar the Economic City, the main developer of KAEC, is moving in various directions with a focus on planning and developing the city. The Economic Cities Authority, the regulatory body for King Abdullah City, provides investors and residents with a comprehensive set of incentives and benefits, including 100 percent foreign ownership for companies and individuals, a sea port and a cargo area, as well as facilitations for obtaining permits and licenses related to residence, work, operational affairs, and ownership and management of real estate.



CEO of Cisco Saudi Arabia: Our Investments in the Kingdom Continue to Support Digital Transformation

The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
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CEO of Cisco Saudi Arabia: Our Investments in the Kingdom Continue to Support Digital Transformation

The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)

Saudi Arabia has demonstrated a strong commitment to IT infrastructure amid significant advancements in the Kingdom’s tech sector on global indices. This has positively impacted Cisco, a global leader in security and networking solutions, which has reported consistent performance in line with the opportunities available in the country and reaffirmed its decision to continue investing in Saudi Arabia to support its digital transformation initiatives.

In an interview with Asharq Al-Awsat, Salman Faqeeh, CEO of Cisco Saudi Arabia, said the Kingdom showcased the strength and efficiency of its infrastructure during the COVID-19 pandemic, positively influencing Cisco’s operations over the past few years.

Cisco, a technology company listed on the US stock market and headquartered in Silicon Valley, California, specializes in developing, manufacturing, and selling networking devices, software, and communication equipment.

Faqeeh stated that Cisco is committed to playing a key role in supporting Saudi Arabia’s digital transformation through strategic investments. In 2023, the company opened a regional office in Riyadh to strengthen its operations across the Middle East and North Africa and deepen its presence in the Kingdom. Senior executives also held high-level meetings with government and private sector leaders to solidify partnerships in the local market.

Faqeeh stressed that the company has consistently invested in programs to accelerate digital transformation, supporting the Kingdom’s efforts in key sectors and fostering an innovation ecosystem. He added that since the launch of Saudi Arabia’s Digital Transformation Program in 2016, part of Vision 2030 aimed at enhancing digital skills and promoting innovation, Cisco has implemented more than 20 projects in critical areas such as healthcare, education, and smart cities.

Faqeeh praised the Kingdom’s achievements in digital transformation, citing its significant progress on global indices. Saudi Arabia ranked second among G20 countries in the 2024 ICT Development Index and led in cybersecurity readiness.

Boosting cybersecurity is a top priority for Saudi Arabia, particularly given the rising number of cyberattacks globally, he added. In this context, he pointed to Cisco’s efforts to provide solutions that protect data and digital infrastructure, citing a 2023 Cisco study, which revealed that 99% of surveyed organizations in the Kingdom increased their cybersecurity budgets, although 67% reported experiencing security incidents in the past year.

He also addressed challenges in artificial intelligence (AI), highlighting a recent Cisco study that found 93% of Saudi companies have AI strategies, but only 7% are fully prepared with the necessary infrastructure to implement these technologies.

Moreover, Faqeeh underscored the impact of Cisco’s Networking Academy program in Saudi Arabia, which has trained over 336,000 individuals, including more than 35% female participants—one of the highest percentages globally.

Regarding academic collaborations, he emphasized Cisco’s ongoing partnership with the King Abdullah University of Science and Technology (KAUST), aimed at improving the educational environment and empowering academic staff and students with cutting-edge solutions.

Cisco is also committed to environmental sustainability, aiming for net-zero greenhouse gas emissions by 2040. Faqeeh noted the company’s focus on delivering energy-efficient technology solutions and contributing to the Kingdom’s goals for carbon neutrality.

The company will participate as a strategic sponsor in the Black Hat cybersecurity conference, set to take place in Riyadh from November 26–28. According to Faqeeh, the company aims to use this platform to strengthen collaboration with clients and partners in the Kingdom, offering innovative security solutions that protect data and facilitate the safe adoption of AI technologies.