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NEOM Announces ‘Epicon’ Luxury Coastal Tourism Destination on Gulf of Aqaba

Located on the Gulf of Aqaba, Epicon aims to set a new standard of hospitality and architecture. (SPA)
Located on the Gulf of Aqaba, Epicon aims to set a new standard of hospitality and architecture. (SPA)
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NEOM Announces ‘Epicon’ Luxury Coastal Tourism Destination on Gulf of Aqaba

Located on the Gulf of Aqaba, Epicon aims to set a new standard of hospitality and architecture. (SPA)
Located on the Gulf of Aqaba, Epicon aims to set a new standard of hospitality and architecture. (SPA)

The Board of Directors of NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, announced on Wednesday Epicon, its latest luxury coastal tourism destination, including a residential offering.

Located on the Gulf of Aqaba, Epicon aims to set a new standard of hospitality and architecture. Rising from NEOM’s desert landscape like a glistening mirage, the property will feature two striking towers, one 225 meters tall and one reaching 275 meters.

The towers will be home to an ultra-premium 41 key hotel and luxury residences comprised of 14 suites and apartments. A short distance from the hotel is the Epicon resort, which blends tranquility with indulgence and features 120 rooms and 45 stunning residential beach villas.

Designed as a gateway to the future, Epicon provides an opportunity to escape the stresses of everyday life. Whether relaxing at the beach club, visiting the spa for bespoke wellness treatments, exploring the surrounding nature, participating in one of the many watersports on offer, or dining at destination restaurants for an unforgettable culinary experience, Epicon has been conceived to meet the full array of guest and resident needs.

A highly attractive visitor destination and an optimum place to live and thrive, Epicon’s guests and residents can expect a truly immersive and life-affirming experience. The luxurious residences and beach villas aim to deliver new levels of livability through cutting-edge innovations, world-class services and first-class experiences, positioning the resort as a benchmark for iconic living.

Guests and residents of Epicon will enjoy unrestricted access to world-class facilities, complemented by views of one of the most desirable shorelines in NEOM. Amenities include a state-of-the-art gym, library, workspaces, pools and lounges.

News of Epicon follows the recent announcement of Leyja, NEOM’s sustainable tourism destination set within a magnificent natural valley. The extensive range of experiences and activities offered in Epicon and Leyja will strengthen and enrich the NEOM ecotourism offering, aligned with the broader objectives of the Kingdom.

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China Hits Back at Trump Tariff Hike, Turmoil Rings Recession Alarm

An electronic board shows Shanghai and Shenzhen stock indices as people walk on a pedestrian bridge at the Lujiazui financial district in Shanghai, China April 11, 2025. REUTERS/Go Nakamura
An electronic board shows Shanghai and Shenzhen stock indices as people walk on a pedestrian bridge at the Lujiazui financial district in Shanghai, China April 11, 2025. REUTERS/Go Nakamura
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China Hits Back at Trump Tariff Hike, Turmoil Rings Recession Alarm

An electronic board shows Shanghai and Shenzhen stock indices as people walk on a pedestrian bridge at the Lujiazui financial district in Shanghai, China April 11, 2025. REUTERS/Go Nakamura
An electronic board shows Shanghai and Shenzhen stock indices as people walk on a pedestrian bridge at the Lujiazui financial district in Shanghai, China April 11, 2025. REUTERS/Go Nakamura

Beijing on Friday increased its tariffs on US imports to 125%, hitting back against US President Donald Trump's decision to hike duties on Chinese goods to 145% and raising the stakes in a trade war that threatens to up-end global supply chains.
Meanwhile, the turmoil unleashed by Trump's tariffs showed few signs of easing on Friday, with markets tumbling and foreign leaders puzzling how to respond to the biggest disruption to the world trade order in decades.
A brief reprieve for battered stocks seen after Trump decided to pause duties for dozens of countries for 90 days quickly dissipated, as attention returned to his escalating trade war with China that has fueled global recession fears, Reuters reported.
Global stocks fell, the dollar slid and a sell-off in US government bonds picked up pace on Friday, reigniting fears of fragility in the world's biggest bond market. Gold, a safe haven for investors in times of crisis, scaled a record high.
"Recession risk is much, much higher now than it was a couple weeks ago," said Adam Hetts, global head of multi-asset at Janus Henderson.
US Treasury Secretary Scott Bessent tried to assuage sceptics by telling a cabinet meeting on Thursday that more than 75 countries wanted to start trade negotiations. Trump himself expressed hope of a deal with China, the world's No.2 economy.
But the uncertainty in the meantime extended some of the most volatile trading since the early days of the COVID-19 pandemic.
Asian indices mostly followed Wall Street lower on Friday. In Europe, China's latest tariff hike sent stocks lower, leaving the STOXX 600 down more than 1% on the day and set for another drop this week, one of its most volatile on record.
Bessent shrugged off the renewed market turmoil on Thursday and said striking deals with other countries would bring certainty.
The US and Vietnam have agreed to begin formal trade talks, the White House said. The Southeast Asian manufacturing hub is prepared to crack down on Chinese goods being shipped to the United States via its territory in the hope of avoiding tariffs, Reuters exclusively reported.
Japanese Prime Minister Shigeru Ishiba, meanwhile, has set up a trade task force that hopes to visit Washington next week.
As Trump suddenly paused his 'reciprocal' tariffs on other countries hours after they came into effect earlier this week, he ratcheted up duties on Chinese imports as punishment for Beijing's initial move to retaliate.
He has now imposed new tariffs on Chinese goods of 145% since taking office, a White House official said.
China hit back with new tariffs on Friday.
"The US imposition of abnormally high tariffs on China seriously violates international and economic trade rules, basic economic laws and common sense and is completely unilateral bullying and coercion," China's finance ministry said in a statement.
Trump told reporters at the White House on Thursday that he thought the United States could make a deal with China and said he respected Chinese President Xi Jinping.
"In a true sense he's been a friend of mine for a long period of time, and I think that we'll end up working out something that's very good for both countries," he said.

Xi, in his first public remarks on Trump's tariffs, told Spanish Prime Minister Pedro Sanchez during a meeting in Beijing on Friday that China and the European Union should "jointly oppose unilateral acts of bullying," China's state news agency Xinhua reported.
"There are no winners in a trade war," the Chinese leader told his guest, adding that by acting together, the world's second-largest economy and the 27-strong European trade bloc could help uphold "the global rules-based order."