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Oman Energy Ministry Signs Concession Agreement with Lebanon's CC Energy Development

The Omani Ministry of Energy signed the oil and gas exploration concession agreement with the Lebanese CC Energy Development (Omani News Agency)
The Omani Ministry of Energy signed the oil and gas exploration concession agreement with the Lebanese CC Energy Development (Omani News Agency)
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Oman Energy Ministry Signs Concession Agreement with Lebanon's CC Energy Development

The Omani Ministry of Energy signed the oil and gas exploration concession agreement with the Lebanese CC Energy Development (Omani News Agency)
The Omani Ministry of Energy signed the oil and gas exploration concession agreement with the Lebanese CC Energy Development (Omani News Agency)

Oman's energy ministry signed a concession agreement with Lebanon's CC Energy Development (CCED) for oil and gas exploration in concession areas number 38 and 74 in Dhofar province, the Oman state news agency said on Sunday.

The Lebanese company will conduct geological and geophysical studies and seismic surveys necessary for oil and gas prospecting and exploration operations.

The two concession areas are located in Dhofar governorate: Area No. 38 is situated southwest of the governorate and spans around 17,425 square kilometers, while Concession Area No. 74 is located southeast and spans around 3,064 square kilometers.

Oman's Minister of Energy and Minerals Salem al-Awfi and CCCED's president and director Marwan Salloum signed the concession agreement.

Awfi explained that the agreement reflects the Ministry of Energy and Minerals' commitment to expanding exploration and prospecting for oil and gas resources in Oman and the confidence that the Sultanate enjoys from local and international investors.

Furthermore, the initiative is expected to increase the sector's production capacity.

"By entering into this agreement, we strive to fortify current partnerships and build new ones in this sector, maximize the benefits from oil and gas resources, and employ cutting-edge sustainable technologies in exploration and prospecting operations," he said.

For his part, Salloum said the company's 15-year partnership with the Ministry, which led to our investments in concession areas 3 and 4.

He hoped the signing of the agreement for concession areas 38 and 74 will contribute to strengthening the company's investments in Oman during the coming years.

The director general of investment at Oman's Energy Ministry, Salah al-Dhahab, hoped the results of the geophysical surveys in the two areas would be successful to proceed to the drilling phase.

He pointed out that the signing of the agreements for concession areas 38 and 74 is a new addition to the operational areas, and one of the Ministry's goals is to increase the operating regions of the oil and gas sector.

The official noted that these two areas will be under the umbrella of exploration and prospecting through the signatory company, hoping they will have vast amounts of geophysical survey processing operations.

He noted that one of the areas will include new two-dimensional surveys, and drilling operations will follow if the results are successful.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.