Fitch: Oman Budget Signals Slower Debt Reduction, Increased Social Spending

Aerial photo of the Sultanate of Oman. (Asharq Al-Awsat)
Aerial photo of the Sultanate of Oman. (Asharq Al-Awsat)
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Fitch: Oman Budget Signals Slower Debt Reduction, Increased Social Spending

Aerial photo of the Sultanate of Oman. (Asharq Al-Awsat)
Aerial photo of the Sultanate of Oman. (Asharq Al-Awsat)

Fitch Ratings Agency reported on Tuesday that the Sultanate of Oman's budget for the current fiscal year signals that the authorities will continue repaying government debt. This helps bolster the state's resilience in the event of potential shocks.

However, Fitch noted that the trajectory of debt reduction in 2024 is expected to be tempered by an uptick in social spending.

“We now forecast the surplus to fall to 1.8% of GDP in 2024, from an estimated 3.3% in 2023, based on the budget data and our latest oil price assumptions. In our December sovereign data comparator, we had projected the surplus would remain broadly stable at 2.1% of GDP in 2024, from 2.2% in 2023,” said Fitch.

“The smaller surplus in 2024 will partly reflect a projected 1% drop in oil output, in line with the recent reduction of the country’s OPEC+ production quota, as well as a modest weakening in international oil prices, which will weigh on revenues.

The budget projects non-oil revenue growth to be driven by stronger economic activity, with no significant new revenue-raising measures being announced,” according to Fitch.

The overall effect on Oman’s credit metrics should be broadly in line with the assumptions we made when we upgraded the sovereign’s Long-Term Foreign-Currency Issuer Default Rating (IDR) to 'BB+' from 'BB', with a Stable Outlook, in September 2023.

The government plans to widen the social safety net, which will add about 1% of GDP to spending and was reflected in our assessments in September. Fuel subsidy costs will remain considerable, at about 0.7% of GDP in 2024, though we expect the government would scrap the subsidy should global energy prices fall.

The authorities also plan to keep public capex broadly stable in 2024.

“Overall, we expect spending to remain prudent, with key current expenditure items generally growing in line with nominal GDP.

The budget gives no indication of significant backtracking on recent fiscal consolidation measures, and we expect further modest progress on electricity price reform. Meanwhile, the public finances will benefit from slightly lower debt service costs in 2024 following liabilities management operations that the government has conducted since 2022.”

The government will use part of the surplus to continue debt repayment. Oman’s use of the revenue windfall from high oil prices to reduce debt and spread maturities was a driver of our decision to upgrade its ratings in September.

“However, we expect the pace of debt reduction to ease in 2024, with government debt/GDP falling to around 33% in 2024 from 36% in 2023. This will be driven not only by the smaller surplus, but also by the authorities’ plans to channel some of the surplus to Oman Future Fund to support economic development.”

The report concluded, "Economic diversification efforts will face significant hurdles and it will take time for us to assess their record. In the meantime, Oman’s public finances will remain vulnerable to global oil price shocks – albeit less than they were before the Covid-19 pandemic.

External debt maturities remain significant at USD6 billion per year for the government and state-owned enterprises combined, although less burdensome than in recent years.”



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.