Experts: Saudi PIF’s Alat to Explore New Opportunities in Modern Sectors

Alat specializes in manufacturing products within seven strategic business units, including Advanced Industries (SPA).
Alat specializes in manufacturing products within seven strategic business units, including Advanced Industries (SPA).
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Experts: Saudi PIF’s Alat to Explore New Opportunities in Modern Sectors

Alat specializes in manufacturing products within seven strategic business units, including Advanced Industries (SPA).
Alat specializes in manufacturing products within seven strategic business units, including Advanced Industries (SPA).

Saudi Crown Prince Mohammed bin Salman announced on Thursday the launch of Alat - a Public Investment Fund company – with the aim to transform Saudi Arabia into a global hub for sustainable technology manufacturing that focuses on advanced technologies and electronics.
In this regard, experts told Asharq Al-Awsat that the new entity would explore new opportunities in modern sectors, in addition to supporting national companies and enabling them to launch investments in advanced technologies and industries.
Professor of Economics at the University of Jeddah, Dr. Salem Bajaja, stressed that Saudi Arabia would become a pioneer in the manufacture of electronics, by providing sustainable industrial solutions that rely on clean energy sources and meet the future needs of the sector.
Bajaja added that the Alat Company would be able to create more job opportunities in the local market, which would reduce the unemployment rate, pointing that the Kingdom enjoyed all the success ingredients to develop the advanced technologies and electronics sector.
He also emphasized that Alat would in turn explore untapped opportunities in this promising field to reach its desired goals.
Alat will work on manufacturing products that serve local and international markets within seven key strategic business units: advanced industries, semiconductors, smart appliances, smart health, smart devices, smart buildings, and next generation infrastructure.
The company, chaired by the crown prince, aims to enhance the capabilities of the Saudi technology sector, increase its contribution to local content, and raise the country’s attractiveness and its ability to create investment opportunities.
According to Bajaja, the launching of the new company keeps pace with the global evolution of Information Technology, which would contribute to transforming Saudi Arabia into a leader in electronics and open new horizons for the private sector and increase its contribution to the country’s GDP.
For his part, Economic Expert Ahmed al-Jubeir said: “It is important to rely on clean energy in the work of the new company, which focuses on modern industries, with the aim to meet the Kingdom’s directions in the next stage in creating promising investment opportunities.”
Al-Jubeir noted that Alat will have a positive impact on the national economy and will stimulate the private sector to invest in new industries and forge partnerships with the PIF.
Moreover, the new products that will be manufactured through Alat will raise the competition levels and will reflect on the prices in the local market, he said, noting that the new company will also help generate new job opportunities and develop human capabilities in these fields.
Alat will focus on manufacturing in more than 30 categories that serve vital sectors, mainly robotic systems, communication, advanced computers, digital entertainment products, and advanced heavy equipment used in construction, building and mining.
The new company aims to create 39,000 direct jobs in Saudi Arabia by 2030, and achieve a direct non-oil GDP contribution of $9.3 billion by the same year.



Virgin Atlantic Launches Direct Flights Linking Europe, the US, and Saudi Arabia

Fahd Hamidaddin, CEO of the Saudi Tourism Authority (Asharq Al-Awsat)
Fahd Hamidaddin, CEO of the Saudi Tourism Authority (Asharq Al-Awsat)
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Virgin Atlantic Launches Direct Flights Linking Europe, the US, and Saudi Arabia

Fahd Hamidaddin, CEO of the Saudi Tourism Authority (Asharq Al-Awsat)
Fahd Hamidaddin, CEO of the Saudi Tourism Authority (Asharq Al-Awsat)

King Khalid International Airport in Riyadh has welcomed the inaugural flight of British airline Virgin Atlantic from London Heathrow, marking a major milestone in the airline’s expansion into the Saudi market.

The new daily service aims to connect travelers from Europe and the US to Saudi Arabia, amid projections of a 24% increase in air connectivity between the Kingdom and the UK by 2035.

Saudi Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al Khateeb described the launch as a significant step in reinforcing Saudi Arabia’s position as one of the world’s fastest-growing tourism destinations.

He stressed that the strategic partnership with the Virgin Group would help attract more visitors from the UK and beyond, eager to explore Saudi Arabia’s natural beauty, rich heritage, and unique experiences.

In 2024, the Kingdom welcomed over 128 million air travelers, a 15% year-on-year increase, and views the UK as one of its most vital target markets.

Speaking at a press conference in Diriyah, Virgin Group founder Sir Richard Branson expressed his enthusiasm for the airline’s entry into Saudi Arabia.

He praised the Kingdom’s rapid development, citing tourism projects on the Red Sea, golf courses, luxury hotels, and new entertainment cities as key attractions.

Branson revealed that Virgin Atlantic will operate connecting flights from Riyadh to London, then onward to Los Angeles and other global destinations. He also hinted at an upcoming meeting with Crown Prince Mohammed bin Salman to explore further collaboration in tourism, including hotel ventures, cruise ships, and even space travel through Virgin Galactic.

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said Virgin Atlantic’s arrival was made possible through collaboration with the General Authority of Civil Aviation and the Air Connectivity Program.

He explained that the airline would serve not only as a travel link but also as a broader tourism partner through its associated brands - Virgin Holidays, Virgin Voyages (cruise tourism), and Virgin Galactic (space tourism).

The new route is expected to contribute 95,000 seats annually between London and Riyadh, with the goal of attracting more tourists from Europe and North America.

Hamidaddin noted that these developments align with efforts to enhance travel options and pricing through both international and local airline partnerships.

The launch of the Virgin Atlantic route reflects Saudi Arabia’s growing role as a global tourism hub and highlights the deepening ties between Riyadh and London.

With Riyadh evolving into a center of investment and tourism, the city offers a gateway to explore the Kingdom’s rich cultural heritage, including UNESCO World Heritage sites.

Saudi Arabia’s diverse landscapes - ranging from vast deserts and towering mountains in Asir to warm Red Sea beaches and coral reefs - along with its world-class events, continue to draw millions of visitors from around the globe.