Saudi Arabia, Switzerland Cooperate in Cleantech, Infrastructure and Logistic Services

Parmelin to Asharq Al-Awsat: We are keen to explore new opportunities

Swiss Federal Councillor Guy Parmelin, head of the Federal Department of Economic Affairs, Education and Research (EAER). (Asharq Al-Awsat)
Swiss Federal Councillor Guy Parmelin, head of the Federal Department of Economic Affairs, Education and Research (EAER). (Asharq Al-Awsat)
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Saudi Arabia, Switzerland Cooperate in Cleantech, Infrastructure and Logistic Services

Swiss Federal Councillor Guy Parmelin, head of the Federal Department of Economic Affairs, Education and Research (EAER). (Asharq Al-Awsat)
Swiss Federal Councillor Guy Parmelin, head of the Federal Department of Economic Affairs, Education and Research (EAER). (Asharq Al-Awsat)

Swiss Federal Councillor Guy Parmelin, head of the Federal Department of Economic Affairs, Education and Research (EAER), stressed that the opportunity is ripe for closer cooperation with Saudi Arabia in the fields of clean technology, infrastructure, and logistic services at the time Switzerland is keen on deepening cooperation with the Kingdom in various fields.

Parmelin, who is also a former president of Switzerland, said “the Kingdom of Saudi Arabia is a very dynamic economy, which is of growing interest to the Swiss business community. That's why I'm visiting the Kingdom accompanied by a delegation of leading business representatives.”

“Trade between Switzerland and Saudi Arabia has grown considerably in recent years, and Swiss companies are very interested in investing in the Kingdom,” he told Asharq Al-Awsat.

“Trade and investment figures are strong, but I am convinced that there is still untapped potential. In my meetings with various ministers, I intend to explore where there is room for improvement. Personally, I am also looking forward to visiting Diriyah and King Salman Park,” he stressed.

Moreover, he remarked that “Saudi Arabia is transforming at an incredible speed, both economically and socially. It's important to see these changes first-hand, to get a better feel for the country and also to better understand the current developments.”

“What's more, the Swiss business representatives are given the opportunity to make new contacts and expand their network.”

On agreements signed between Saudi Arabia and Switzerland, Parmelin said: “First of all, we're not starting from scratch. Our two countries already enjoy very good bilateral relations. We have all the essential agreements in place to facilitate trade and investment between Saudi Arabia and Switzerland.”

“What's more, we meet regularly. Just recently, I met Saudi Minister of Investment Khalid al-Falih and Minister of Industry and Mineral Resources Bandar AlKhorayef on the sidelines of the World Economic Forum in Davos, Switzerland. These personal contacts are essential, and I look forward to meeting the Ministers during my stay in Riyadh.”

On the potential areas for collaboration, he stated: “We have the opportunity to collaborate more closely in areas such as cleantech, infrastructure and logistics, where Swiss companies have considerable know-how and expertise.”

“I know that tourism is a priority sector for Saudi Arabia, and with the hosting of Expo 2030 and most probably the Football World Cup 2034, this will only grow in importance,” he noted.

On foreign investments in Saudi Arabia, Parmelin stressed: “Switzerland has a bottom-up approach. By this I mean that it's not the Swiss government that tells companies where to invest or with whom to enter into a partnership. It's the companies themselves that assess the best investment opportunities. They are in a better position to judge what the market needs, where the next big opportunity lies and what their customers are asking for.”

“In my opinion, the fact that a large business delegation is accompanying me to Saudi Arabia is a clear message that these companies have identified economic potential,” he stated.

Parmelin served as Switzerland’s president in 2021 and vice president in 2020. He is member of the Swiss People's Party (SVP/UDC) and has been a member of the Federal Council since 2016. He has led the Department of Economic Affairs, Education and Research since 2019. He previously led the Department of Defense, Civil Protection and Sports between 2016 and 2018.



Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)

Saudi Arabia has made history by uniting the 193 member states of the World Intellectual Property Organization (WIPO) to adopt the Riyadh Treaty on Design Law. This landmark achievement, realized after two decades of deliberation, underscores the Kingdom’s leadership in enhancing the global intellectual property system.

The announcement came at the conclusion of the Riyadh Diplomatic Conference on the Design Law Treaty, a rare event for WIPO, which has not held a diplomatic conference outside Geneva for more than a decade. It was also the first such event hosted in Saudi Arabia and the Middle East, representing the final stage of negotiations to establish an agreement aimed at simplifying and standardizing design protection procedures across member states.

Over the past two weeks, intensive discussions and negotiations among member states culminated in the adoption of the Riyadh Treaty, which commits signatory nations to a unified set of requirements for registering designs, ensuring consistent and streamlined procedures worldwide. The agreement is expected to have a significant positive impact on designers, enabling them to protect their creations more effectively and uniformly across international markets.

At a press conference held on Friday to mark the event’s conclusion, CEO of the Saudi Authority for Intellectual Property Abdulaziz Al-Suwailem highlighted the economic potential of the new protocol.

Responding to a question from Asharq Al-Awsat, Al-Suwailem noted the substantial contributions of young Saudi men and women in creative design. He explained that the agreement will enable their designs to be formally protected, allowing them to enter markets as valuable, tradable assets.

He also emphasized the symbolic importance of naming the convention the Riyadh Treaty, stating that it reflects Saudi Arabia’s growing influence as a bridge between cultures and a global center for innovative initiatives.

The treaty lays critical legal foundations to support designers and drive innovation worldwide, aligning with Saudi Arabia’s vision of promoting international collaboration in the creative industries and underscoring its leadership in building a sustainable future for innovators.

The agreement also advances global efforts to enhance creativity, protect intellectual property, and stimulate innovation on a broader scale.

This achievement further strengthens Saudi Arabia’s position as a global hub for groundbreaking initiatives, demonstrating its commitment to nurturing creativity, safeguarding designers’ rights, and driving the development of creative industries on an international scale.

The Riyadh Diplomatic Conference, held from November 11 to 22, was hosted by the Saudi Authority for Intellectual Property and attracted high-ranking officials and decision-makers from WIPO member states.