Saudi Arabia Hosts World Experts to Shape Cities' Future Using Smart Solutions

SDAIA achieved several accomplishments in data and artificial intelligence (Asharq Al-Awsat)
SDAIA achieved several accomplishments in data and artificial intelligence (Asharq Al-Awsat)
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Saudi Arabia Hosts World Experts to Shape Cities' Future Using Smart Solutions

SDAIA achieved several accomplishments in data and artificial intelligence (Asharq Al-Awsat)
SDAIA achieved several accomplishments in data and artificial intelligence (Asharq Al-Awsat)

The Saudi capital will host Monday the first Global Smart Cities Forum, which brings together an elite group of world experts in building smart cities and artificial intelligence.

The Forum seeks to form an ambitious vision for the future of cities using smart solutions and drawing up basic rules that support city development plans to achieve sustainable urban development, consistent with one of the Vision 2030 goals, improving citizens' quality of life.

Mayors from global cities, data and artificial intelligence experts, digital solution specialists, smart city engineers, investors, and economic policymakers representing 40 countries will attend the two-day event organized by the Saudi Data and Artificial Intelligence Authority (SDAIA) under "A Better Life."

The Forum will begin February 12 at The Arena Riyadh Venue.

Assistant Director for Advanced Recognition Technologies and Digital Identity (iDART) at the National Information Center (NIC) in SDAIA Hotham al-Twaijry said the Forum provides direct and significant support to the efforts of governments worldwide to adopt innovative models and smart solutions.

It contributes to raising services and public safety in smart cities.

Twaijry explained to Asharq Al-Awsat that the event promotes environmental sustainability as part of the Kingdom's efforts to combat global warming, consolidate the values of sustainability, and make them part of society's culture.

- Motivating entrepreneurs

The Forum also aims to motivate businessmen from various countries to invest in smart, innovative solutions to balance human requirements and cities' economic prosperity.

It also seeks to support the creation of safe and sustainable environments in which the elements of modern life are combined, including digital services that help bring about the well-being of citizens.

The Assistant Director noted that the event aims to improve safety, reduce energy consumption, create more job opportunities, develop education, and improve health care and transportation.

He pointed out that the Kingdom is intensifying its efforts to improve the reality of smart cities and develop them to achieve Vision 2030 goals, which aim to achieve quality of life by improving city services.

- International level

Twaijry revealed that Riyadh advanced to 30th place globally and maintained its position as the third Arab city in the IMD Smart City Index (SCI), which saw Makkah, Jeddah, and Madinah ranking 52nd, 56th, and 85threspectively.

He confirmed that these results were achieved due to adopting smart technologies to improve the standard of living and sustainability, demonstrating the Kingdom's forward-thinking approach to urban development and digitalization.

He revealed many positive initiatives undertaken by various competent authorities, such as the National Smart C Platform for smart cities, which shows a comprehensive and multidisciplinary approach to enhancing the level of services in cities.

The platform has advanced systems that ensure the improvement of the urban landscape in various cities of the Kingdom and contribute to building green cities based on data and innovation in artificial intelligence technologies.

- Sustainable practices

Twaijry added that the initiatives seek to have cities free of visual distortions and road congestion, supported by continuous efforts to develop residential areas with smart technology and sustainable practices.

They aim to balance the economic, technological, and human elements.

The Forum brings together more than 80 speakers from 40 countries and reviews the latest progress achieved by countries around the world, including the Kingdom, in terms of progress in smart city construction projects in light of Saudi Arabia's vision and in achieving the goals of the United Nations Sustainable Development 2030.

The event seeks to enrich the future of smart cities in all its aspects and create an attractive social, economic, and tourist environment.

It is the first global Forum for smart cities organized in the Kingdom and aims to form an ambitious vision for the future, using smart solutions and drawing basic rules that support city development plans to achieve sustainable urban development.



Digital Marketing Emerges as Engine of Economic Efficiency

Digital Marketing Emerges as Engine of Economic Efficiency
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Digital Marketing Emerges as Engine of Economic Efficiency

Digital Marketing Emerges as Engine of Economic Efficiency

In an era increasingly defined by data and rapid technological transformation, digital marketing has evolved from a simple promotional tool into a core driver of economic productivity. Experts say the discipline is reshaping business models by enabling precise targeting, reducing waste, and maximizing returns.

Financial and economic advisor Dr. Hussein Al-Attas told Asharq Al-Awsat that digital marketing is now an economic necessity rather than a luxury. “Digital transformation has become a key lever for productivity and return on investment,” he said, noting that analytics and artificial intelligence are redefining the rules of competition.

According to Al-Attas, the shift from broad-based marketing to highly personalized campaigns has allowed companies to forecast demand with greater accuracy, cut unnecessary costs, and accelerate sales cycles. He emphasized that this transformation offers smaller firms a chance to compete with major players by reaching their target audiences more efficiently and experimenting in new markets without heavy infrastructure spending.

“Today, the market value of a company is measured not just by its products but by the depth and quality of its data,” Al-Attas added, predicting that AI and predictive analytics will continue to revolutionize marketing by automating content, refining targeting, and driving higher returns. He also stressed the importance of respecting data ethics to build consumer trust and long-term growth.

Economic analyst Rowan bin Rabeean echoed these views, describing digital marketing as a true driver of productivity and economic expansion. She explained that the shift to real-time analytics has fundamentally changed supply and demand dynamics, as companies no longer rely on historical estimates but react to live market signals.

Bin Rabeean said that in today’s digital economy, smaller enterprises are finding unprecedented opportunities to expand their reach and enhance competitiveness. Affordable tools such as social media campaigns and search engine optimization allow them to reach customers more effectively than traditional channels ever could.

Looking ahead, she predicted that AI-powered marketing will help businesses anticipate customer needs before they are even expressed, driving smarter, faster decisions and elevating economic efficiency overall.

Bin Rabeean concluded that in this new landscape, those who own and understand data will hold the competitive advantage. However, she emphasized the growing imperative to protect consumer privacy alongside the rise of data-driven business models.