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Saudi Arabia to Establish Marketing Tourism Offices

The Red Sea project is one of the major tourist destinations in Saudi Arabia (Asharq Al-Awsat)
The Red Sea project is one of the major tourist destinations in Saudi Arabia (Asharq Al-Awsat)
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Saudi Arabia to Establish Marketing Tourism Offices

The Red Sea project is one of the major tourist destinations in Saudi Arabia (Asharq Al-Awsat)
The Red Sea project is one of the major tourist destinations in Saudi Arabia (Asharq Al-Awsat)

The Saudi Tourism Authority has set 24 plans that place Saudi Arabia as a top tourist destination on the local, regional, and global levels.
Last week, the Council of Ministers, headed by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz, approved the regulations of the Saudi Tourism Authority to play a crucial role in promoting Saudi Arabia as a top tourist destination on both regional and international levels.
- Establishing a database
According to the regulation, a copy of which was seen by Asharq Al-Awsat, the Authority achieved its goals in developing the necessary plans and policies for tourism marketing in the Kingdom, locally and internationally.
It must also promote destinations, propose developments in coordination with the Ministry of Tourism, and support and market events held by government agencies and the private sector.
The Authority will create a database of all available sites, tourist destinations, resorts, services, and events and update it periodically with the relevant authorities.
It will also be tasked with all Umrah-related promotions, including the development and management of its platform, in coordination with the relevant agencies.

Furthermore, the Authority will develop the necessary standards, tools, and mechanisms to measure visitor's experience and determine the priorities and challenges facing tourists. Reports will be shared with the Ministry.
The Authority will propose the necessary designs, policies, and procedures to prepare the development of tourist sites and destinations that need rehabilitation and submit them to the Ministry of Tourism.
- Marketing studies and research
Moreover, the Authority will work with the private sector to develop products and display them on platforms for local and global marketing.
It will prepare marketing studies and research on opportunities to develop the visitor experience in the Kingdom and cooperate with regional and international bodies and organizations.
The Authority must carry out marketing campaigns inside and outside the Kingdom to introduce tourism sites and products and register trademarks and any other intellectual property in its name, in accordance with the relevant regulations.
According to the new regulation, the Authority will develop media plans that support tourism marketing to be disseminated inside and outside the Kingdom.
It will also organize tourism forums, conferences, events, and exhibitions and participate.
- Small and medium enterprises
The Authority is scheduled to provide administrative, technical, and advisory assistance to tourism products' owners in the Kingdom and support small and medium enterprises in cooperation with the competent authorities.
It will also develop and implement training programs aimed at raising the efficiency of tourism marketing and contribute to the qualification and training of human cadres in this field.
Under the new regulations, the Authority will supervise media campaigns and advertisements promoting destinations and suggest investment opportunities that are required to improve the sector in the Kingdom.
It coordinates with the Ministry of Tourism, government agencies, and the private sector to develop a marketing policy for destinations and distribute tourism products outside the Kingdom to enhance the country's position as a global tourist destination.
- Tourist tracks

The Authority will determine the tourist tracks under the tourism sector strategy, in coordination with the Ministry, to ensure an experience consistent with the highest global standards.
The Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, Ahmed al-Khateeb, said the approval of the Authority's regulations confirms the government's continued support to achieve the goals consistent with Vision 2030.
Khateeb emphasized that the significant growth witnessed by the Saudi Tourism Authority is a direct result of the Saudi leadership's commitment to organizing and supporting the tourism sector in general and the Authority in particular.
The Minister stressed that the leadership's support has also helped attract visitors worldwide, develop tourism products, empower the private tourism sector, and participate in the most important local and international tourism forums and events.
He asserted that this alignment with the Kingdom's Vision 2030 is a significant milestone for the tourism sector in Saudi Arabia.

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Business

Revenue Growth, Improved Operational Efficiency Boost Profitability of Saudi Telecom Companies

A man monitors the movement of stocks on the Saudi Tadawul index. (AFP)
A man monitors the movement of stocks on the Saudi Tadawul index. (AFP)
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Revenue Growth, Improved Operational Efficiency Boost Profitability of Saudi Telecom Companies

A man monitors the movement of stocks on the Saudi Tadawul index. (AFP)
A man monitors the movement of stocks on the Saudi Tadawul index. (AFP)

Telecommunications companies listed on the Saudi Stock Exchange (Tadawul) achieved a 12.46 percent growth in their net profits, which reached SAR 4.07 billion ($1.09 billion) during the second quarter of 2024, compared to SAR 3.62 billion ($965 million) during the same period last year.

They also recorded a 4.76 percent growth in revenues during the same quarter, after achieving sales worth more than SAR 26.18 billion ($7 billion), compared to SAR 24.99 billion ($6.66 billion) in the same quarter of 2023.

The growth in the revenues and net profitability is the result of several factors, including the increase in sales volume and revenues, especially in the business sector and fifth generation services, as well as the decrease in operating expenses and the focus on improving operational efficiency, controlling costs, and moving towards investment in infrastructure.

The sector comprises four companies, three of which conclude their fiscal year in December: Saudi Telecom Company (STC), Mobily, and Zain Saudi Arabia. The fiscal year of Etihad Atheeb Telecommunications Company (GO) ends on March 31.

According to its financial results announced on Tadawul, Etihad Etisalat Company (Mobily) achieved a 33 percent growth rate of profits, bringing its profits to SAR 661 million by the end of the second quarter of 2024, compared to SAR 497 million during the same period in 2023. The company also achieved a 4.59 percent growth in revenues to reach SAR 4.47 billion, compared to SAR 4.27 billion in the same quarter of last year.

The Saudi Telecom Company achieved the highest net profits among the sector’s companies, at about SAR 3.304 billion in the second quarter of 2024, compared to SAR 3.008 billion in the same quarter of 2023. The company registered a growth of 4.52 percent in revenues.

On the other hand, the revenues of the Saudi Mobile Telecommunications Company (Zain Saudi Arabia) increased by about 6.69 percent, as it recorded SAR 2.55 billion during the second quarter of 2024, compared to SAR 2.39 billion in the same period last year.

Commenting on the quarterly results of the sector’s companies, and the varying net profits, the head of asset management at Rassanah Capital, Thamer Al-Saeed, told Asharq Al-Awsat that the Saudi Telecom Company remains the sector leader in terms of customer base expansion.

He also noted the continued efforts of Mobily and Zain to offer many diverse products and other services.

Financial advisor at the Arab Trader Mohammed Al-Maymouni said the financial results of telecom sector companies have maintained a steady growth, up to 12 percent, adding that Mobily witnessed strong progress compared to the rest of the companies, despite the great competition which affected its revenues.

He added that Zain was moving at a good pace and its revenues have improved during the second quarter of 2024. However, its profits were affected by an increase in the financing cost by SAR 26.5 million riyals and a rise in interest, while net income declined significantly compared to the previous year, during which the company made exceptional returns.