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British Firm JMN Gears Up for Riyadh HQ Launch

JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
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British Firm JMN Gears Up for Riyadh HQ Launch

JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)
JMN partners, Jesper Schertiger (left) and Robin Shelly, at the Saudi Ministry of Investment (Asharq Al-Awsat)

British firm “Jet Media Network” (JMN) plans to set up its main office in Riyadh, Saudi Arabia, capitalizing on the increasing interest in investing in new cultural ventures in the Kingdom.

With its recent license approval from the Saudi Ministry of Investment, JMN aims to oversee regional operations, including management, technology development, and content creation, according to Jesper Schertiger, CEO and co-founder of JMN.

The move is expected to strengthen ties with Saudi Arabia and support its Vision 2030 goals, while also expanding the company's reach across Asia, the Middle East, and Africa.

Speaking to Asharq Al-Awsat, Schertiger revealed that JMN has already partnered with global stars like Ronaldinho to promote Saudi projects worldwide.

Schertiger announced that JMN has recently signed deals with 25 global stars in music, entertainment, sports, and gaming, including big names like Virat Kohli, Roberto Firmino, and Cardi B.

These stars collectively have a social media following of 1.8 billion.

Moreover, Schertiger said JMN is teaming up with regional experts to use ICONOME as a platform to promote budding talents from the Middle East.

He affirmed that JMN’s focus on the region, especially Saudi Arabia, is growing steadily.

Schertiger emphasized JMN’s dedication to showcasing Saudi talents globally and supporting Vision 2030's goals of promoting sports and entertainment. He highlighted the company’s involvement in prestigious events like the Music Cities Conference, the AFC Asian Cup, and the FIFA World Cup.

Additionally, he stressed the significance of Riyadh hosting Expo 2030, showing the Kingdom’s leadership in sports, music, and culture.

He mentioned that with the network’s current celebrity lineup and their massive social media reach, JMN/ICONOME will gather valuable insights from global communities.

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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)

Saudi Arabia has made history by uniting the 193 member states of the World Intellectual Property Organization (WIPO) to adopt the Riyadh Treaty on Design Law. This landmark achievement, realized after two decades of deliberation, underscores the Kingdom’s leadership in enhancing the global intellectual property system.

The announcement came at the conclusion of the Riyadh Diplomatic Conference on the Design Law Treaty, a rare event for WIPO, which has not held a diplomatic conference outside Geneva for more than a decade. It was also the first such event hosted in Saudi Arabia and the Middle East, representing the final stage of negotiations to establish an agreement aimed at simplifying and standardizing design protection procedures across member states.

Over the past two weeks, intensive discussions and negotiations among member states culminated in the adoption of the Riyadh Treaty, which commits signatory nations to a unified set of requirements for registering designs, ensuring consistent and streamlined procedures worldwide. The agreement is expected to have a significant positive impact on designers, enabling them to protect their creations more effectively and uniformly across international markets.

At a press conference held on Friday to mark the event’s conclusion, CEO of the Saudi Authority for Intellectual Property Abdulaziz Al-Suwailem highlighted the economic potential of the new protocol.

Responding to a question from Asharq Al-Awsat, Al-Suwailem noted the substantial contributions of young Saudi men and women in creative design. He explained that the agreement will enable their designs to be formally protected, allowing them to enter markets as valuable, tradable assets.

He also emphasized the symbolic importance of naming the convention the Riyadh Treaty, stating that it reflects Saudi Arabia’s growing influence as a bridge between cultures and a global center for innovative initiatives.

The treaty lays critical legal foundations to support designers and drive innovation worldwide, aligning with Saudi Arabia’s vision of promoting international collaboration in the creative industries and underscoring its leadership in building a sustainable future for innovators.

The agreement also advances global efforts to enhance creativity, protect intellectual property, and stimulate innovation on a broader scale.

This achievement further strengthens Saudi Arabia’s position as a global hub for groundbreaking initiatives, demonstrating its commitment to nurturing creativity, safeguarding designers’ rights, and driving the development of creative industries on an international scale.

The Riyadh Diplomatic Conference, held from November 11 to 22, was hosted by the Saudi Authority for Intellectual Property and attracted high-ranking officials and decision-makers from WIPO member states.