British firm “Jet Media Network” (JMN) plans to set up its main office in Riyadh, Saudi Arabia, capitalizing on the increasing interest in investing in new cultural ventures in the Kingdom.
With its recent license approval from the Saudi Ministry of Investment, JMN aims to oversee regional operations, including management, technology development, and content creation, according to Jesper Schertiger, CEO and co-founder of JMN.
The move is expected to strengthen ties with Saudi Arabia and support its Vision 2030 goals, while also expanding the company's reach across Asia, the Middle East, and Africa.
Speaking to Asharq Al-Awsat, Schertiger revealed that JMN has already partnered with global stars like Ronaldinho to promote Saudi projects worldwide.
Schertiger announced that JMN has recently signed deals with 25 global stars in music, entertainment, sports, and gaming, including big names like Virat Kohli, Roberto Firmino, and Cardi B.
These stars collectively have a social media following of 1.8 billion.
Moreover, Schertiger said JMN is teaming up with regional experts to use ICONOME as a platform to promote budding talents from the Middle East.
He affirmed that JMN’s focus on the region, especially Saudi Arabia, is growing steadily.
Schertiger emphasized JMN’s dedication to showcasing Saudi talents globally and supporting Vision 2030's goals of promoting sports and entertainment. He highlighted the company’s involvement in prestigious events like the Music Cities Conference, the AFC Asian Cup, and the FIFA World Cup.
Additionally, he stressed the significance of Riyadh hosting Expo 2030, showing the Kingdom’s leadership in sports, music, and culture.
He mentioned that with the network’s current celebrity lineup and their massive social media reach, JMN/ICONOME will gather valuable insights from global communities.
