Jeddah Historic District Program, Cruise Saudi Sign MoU to Take in Rising Number of Int'l Cruise Visitors

The Jeddah Historic District Program and Cruise Saudi signed a memorandum of understanding (MoU) to accommodate the increasing number of international cruise visitors. (SPA)
The Jeddah Historic District Program and Cruise Saudi signed a memorandum of understanding (MoU) to accommodate the increasing number of international cruise visitors. (SPA)
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Jeddah Historic District Program, Cruise Saudi Sign MoU to Take in Rising Number of Int'l Cruise Visitors

The Jeddah Historic District Program and Cruise Saudi signed a memorandum of understanding (MoU) to accommodate the increasing number of international cruise visitors. (SPA)
The Jeddah Historic District Program and Cruise Saudi signed a memorandum of understanding (MoU) to accommodate the increasing number of international cruise visitors. (SPA)

The Jeddah Historic District Program and Cruise Saudi, a company fully owned by the Public Investment Fund, signed a memorandum of understanding (MoU) to accommodate the increasing number of international cruise visitors who will enjoy exploring the authentic sites of the historic district.

"Central to the goals of the Jeddah Historic District Program and Cruise Saudi is introducing the region's historical landmarks and cultural identity, enlivening its commercial outlets, encouraging entrepreneurs to invest in the region, and supporting Saudi tourist guides to enhance the tourist experience," said the Jeddah Historic District Program in a statement carried by the Saudi Press Agency on Monday.

Jeddah Historic District Program Director General Abdulaziz bin Ibrahim Al-Issa said: "The tourism sector is experiencing growth and prosperity, which contributes to boosting the Kingdom's presence on the global tourism map, in line with Saudi Vision 2030."

"Our strategic partnership with Cruise Saudi aims to drive economic growth and actively engage in the district's revitalization. We are committed to protecting the tangible and intangible heritage that earned the district its UNESCO status, recognizing its profound cultural impact," he added.

"Jeddah’s Historic District is one of our most popular Shorex destinations, and we continue to witness how much international passengers enjoy exploring its unique historic sites through the tours and experiences we offer," said Cruise Saudi CEO Lars Clasen.

"This MoU represents our shared vision and marks an exciting new chapter, paving the way for collaborative efforts to draw even more visitors to this enchanting destination while protecting its heritage and authenticity," he added.



CEO of Cisco Saudi Arabia: Our Investments in the Kingdom Continue to Support Digital Transformation

The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
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CEO of Cisco Saudi Arabia: Our Investments in the Kingdom Continue to Support Digital Transformation

The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)
The logo of US networks giant Cisco Systems is seen in front of their headquarters in Issy-les-Moulineaux, near Paris, France August 6, 2022. (Reuters)

Saudi Arabia has demonstrated a strong commitment to IT infrastructure amid significant advancements in the Kingdom’s tech sector on global indices. This has positively impacted Cisco, a global leader in security and networking solutions, which has reported consistent performance in line with the opportunities available in the country and reaffirmed its decision to continue investing in Saudi Arabia to support its digital transformation initiatives.

In an interview with Asharq Al-Awsat, Salman Faqeeh, CEO of Cisco Saudi Arabia, said the Kingdom showcased the strength and efficiency of its infrastructure during the COVID-19 pandemic, positively influencing Cisco’s operations over the past few years.

Cisco, a technology company listed on the US stock market and headquartered in Silicon Valley, California, specializes in developing, manufacturing, and selling networking devices, software, and communication equipment.

Faqeeh stated that Cisco is committed to playing a key role in supporting Saudi Arabia’s digital transformation through strategic investments. In 2023, the company opened a regional office in Riyadh to strengthen its operations across the Middle East and North Africa and deepen its presence in the Kingdom. Senior executives also held high-level meetings with government and private sector leaders to solidify partnerships in the local market.

Faqeeh stressed that the company has consistently invested in programs to accelerate digital transformation, supporting the Kingdom’s efforts in key sectors and fostering an innovation ecosystem. He added that since the launch of Saudi Arabia’s Digital Transformation Program in 2016, part of Vision 2030 aimed at enhancing digital skills and promoting innovation, Cisco has implemented more than 20 projects in critical areas such as healthcare, education, and smart cities.

Faqeeh praised the Kingdom’s achievements in digital transformation, citing its significant progress on global indices. Saudi Arabia ranked second among G20 countries in the 2024 ICT Development Index and led in cybersecurity readiness.

Boosting cybersecurity is a top priority for Saudi Arabia, particularly given the rising number of cyberattacks globally, he added. In this context, he pointed to Cisco’s efforts to provide solutions that protect data and digital infrastructure, citing a 2023 Cisco study, which revealed that 99% of surveyed organizations in the Kingdom increased their cybersecurity budgets, although 67% reported experiencing security incidents in the past year.

He also addressed challenges in artificial intelligence (AI), highlighting a recent Cisco study that found 93% of Saudi companies have AI strategies, but only 7% are fully prepared with the necessary infrastructure to implement these technologies.

Moreover, Faqeeh underscored the impact of Cisco’s Networking Academy program in Saudi Arabia, which has trained over 336,000 individuals, including more than 35% female participants—one of the highest percentages globally.

Regarding academic collaborations, he emphasized Cisco’s ongoing partnership with the King Abdullah University of Science and Technology (KAUST), aimed at improving the educational environment and empowering academic staff and students with cutting-edge solutions.

Cisco is also committed to environmental sustainability, aiming for net-zero greenhouse gas emissions by 2040. Faqeeh noted the company’s focus on delivering energy-efficient technology solutions and contributing to the Kingdom’s goals for carbon neutrality.

The company will participate as a strategic sponsor in the Black Hat cybersecurity conference, set to take place in Riyadh from November 26–28. According to Faqeeh, the company aims to use this platform to strengthen collaboration with clients and partners in the Kingdom, offering innovative security solutions that protect data and facilitate the safe adoption of AI technologies.