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Sweden Explores Cooperation, Investment Opportunities in Saudi Arabia

The Swedish delegation visited “The Garage” to support startups within the campus of King Abdulaziz City for Science and Technology (Asharq Al-Awsat)
The Swedish delegation visited “The Garage” to support startups within the campus of King Abdulaziz City for Science and Technology (Asharq Al-Awsat)
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Sweden Explores Cooperation, Investment Opportunities in Saudi Arabia

The Swedish delegation visited “The Garage” to support startups within the campus of King Abdulaziz City for Science and Technology (Asharq Al-Awsat)
The Swedish delegation visited “The Garage” to support startups within the campus of King Abdulaziz City for Science and Technology (Asharq Al-Awsat)

A Swedish business team is currently in Saudi Arabia, scouting investment chances and economic partnerships. They’re planning to set up a hub or an investment group in the Kingdom, focusing on new ideas and eco-friendly tech.
According to Petra Menander, the Swedish Ambassador to Saudi Arabia, both countries have a strong relationship, especially in economics. Swedish companies have been active in Saudi Arabia since the 1950s, helping with infrastructure and technology.
Speaking to Asharq Al-Awsat, Menander pointed out that small Swedish firms are eager to expand into Saudi Arabia, looking for long-term collaboration in innovation and business.
She also mentioned successful visits to Saudi business projects, showing mutual interest in innovation and tech exchange.

Regarding trade, Swedish exports to Saudi Arabia have increased by over 50% since 2018, with Saudi exports to Sweden rising sharply in 2023 compared to 2022.
Menander expected trade to keep growing, especially in sectors like mining, energy, healthcare, and technology, including areas like agriculture and electric vehicles.
On his part, CEO of Stockholm Fintech Love Dager said that his organization, based in southern Sweden, is helping startups grow globally through their programs.
Moreover, Dager affirmed that Stockholm Fintech sees big chances to work with Saudi companies.
Dager explained that the organization has a network of over 200 investors and partners, supporting more than 900 people. In four years, it helped 140 startups get over $80 million in funding.
He affirmed Sweden’s FinTech industry is strong, adding that companies want to expand globally early.
Highlighting the ambitions of Saudis, Dager said the Kingdom looks promising.
Aliya Sabir, from the HETCH business incubator, mentioned that the organization is encouraging young people in the region to start businesses, aiming for a sustainable future.
Sabir revealed that HETCH has startups with great ideas ready to grow in Saudi Arabia.

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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)

Saudi Arabia has made history by uniting the 193 member states of the World Intellectual Property Organization (WIPO) to adopt the Riyadh Treaty on Design Law. This landmark achievement, realized after two decades of deliberation, underscores the Kingdom’s leadership in enhancing the global intellectual property system.

The announcement came at the conclusion of the Riyadh Diplomatic Conference on the Design Law Treaty, a rare event for WIPO, which has not held a diplomatic conference outside Geneva for more than a decade. It was also the first such event hosted in Saudi Arabia and the Middle East, representing the final stage of negotiations to establish an agreement aimed at simplifying and standardizing design protection procedures across member states.

Over the past two weeks, intensive discussions and negotiations among member states culminated in the adoption of the Riyadh Treaty, which commits signatory nations to a unified set of requirements for registering designs, ensuring consistent and streamlined procedures worldwide. The agreement is expected to have a significant positive impact on designers, enabling them to protect their creations more effectively and uniformly across international markets.

At a press conference held on Friday to mark the event’s conclusion, CEO of the Saudi Authority for Intellectual Property Abdulaziz Al-Suwailem highlighted the economic potential of the new protocol.

Responding to a question from Asharq Al-Awsat, Al-Suwailem noted the substantial contributions of young Saudi men and women in creative design. He explained that the agreement will enable their designs to be formally protected, allowing them to enter markets as valuable, tradable assets.

He also emphasized the symbolic importance of naming the convention the Riyadh Treaty, stating that it reflects Saudi Arabia’s growing influence as a bridge between cultures and a global center for innovative initiatives.

The treaty lays critical legal foundations to support designers and drive innovation worldwide, aligning with Saudi Arabia’s vision of promoting international collaboration in the creative industries and underscoring its leadership in building a sustainable future for innovators.

The agreement also advances global efforts to enhance creativity, protect intellectual property, and stimulate innovation on a broader scale.

This achievement further strengthens Saudi Arabia’s position as a global hub for groundbreaking initiatives, demonstrating its commitment to nurturing creativity, safeguarding designers’ rights, and driving the development of creative industries on an international scale.

The Riyadh Diplomatic Conference, held from November 11 to 22, was hosted by the Saudi Authority for Intellectual Property and attracted high-ranking officials and decision-makers from WIPO member states.