Saudi Arabia’s Restaurant Sector Growth Attracts Global Investment

Restaurants in the Riyadh City Boulevard. (Asharq Al-Awsat)
Restaurants in the Riyadh City Boulevard. (Asharq Al-Awsat)
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Saudi Arabia’s Restaurant Sector Growth Attracts Global Investment

Restaurants in the Riyadh City Boulevard. (Asharq Al-Awsat)
Restaurants in the Riyadh City Boulevard. (Asharq Al-Awsat)

The strength of consumer demand in Saudi Arabia’s food and beverage sector makes it an appealing market for international brands. The development of regulations and legislation has created an investment framework that facilitates foreign companies’ expansion and achievement of their goals in the Kingdom.

Point-of-sale operations using “Mada” cards in Saudi Arabia have shown a 13.6 percent annual growth in the restaurant and café sector, increasing from SAR 78 billion ($20.8 billion) in 2022, to SAR 89 billion (%23.7 billion) over the past year. The growth indicates a promising future for the market, which is experiencing strong consumer demand.

Amro Bagedo, the founder and CEO of Kraiv, said: "The continuous and remarkable growth in the food, beverage, and hospitality sector in the Kingdom is driven by the younger generation. Their desire to experience renowned international brands without traveling abroad has created opportunities for stakeholders from the America, Europe, and Asia to invest in Saudi Arabia. This has led to gradual and exponential growth in local business opportunities."

“The Kingdom’s hosting of the FIFA World Cup in 2034 has created an urgent need for its host cities -Riyadh, Jeddah, Al-Khobar, Abha, and NEOM - to expand their dining and hotel options to accommodate visitors attending the tournament,” Bagedo told Asharq Al-Awsat.

He added that tourism will be a major focus for the Kingdom in the coming years, and hospitality will play a crucial role in strengthening the sector.

The restaurant market in the Kingdom is expected to double annually, reaching approximately SAR 168 billion ($44.8 billion) by 2030.

This growth is driven by strong consumer demand and the increasing presence of renowned brands investing in the local market.

Recent rapid social and cultural changes in restaurant services, fueled by a booming economy, indicate that Saudi Arabia is on track to become a global hub for entertainment and tourism. This growth is supported by restaurants and outlets that cater to the high demand from both local and international visitors.



European Shares Sink as Trump's Aggressive Tariffs Escalate Trade War

Representation photo: The German share price index, DAX board, is seen at the stock exchange in Frankfurt, Germany, February 15, 2018. REUTERS/Staff/Remote
Representation photo: The German share price index, DAX board, is seen at the stock exchange in Frankfurt, Germany, February 15, 2018. REUTERS/Staff/Remote
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20

European Shares Sink as Trump's Aggressive Tariffs Escalate Trade War

Representation photo: The German share price index, DAX board, is seen at the stock exchange in Frankfurt, Germany, February 15, 2018. REUTERS/Staff/Remote
Representation photo: The German share price index, DAX board, is seen at the stock exchange in Frankfurt, Germany, February 15, 2018. REUTERS/Staff/Remote

European shares slumped to a two-month low on Thursday, with trade-sensitive Germany hit the hardest, as a fresh round of aggressive US tariffs escalated a global trade war and stoked fears of an economic slowdown.

The pan-European STOXX 600 dropped 1.7% at 0712 GMT with German equities shedding 2.4%, the most among regional markets. Wall Street futures sank 3.1% as investors shed riskier assets in favor of safe-haven bonds and gold, reported Reuters.

US President Donald Trump's move to slap a 10% tariff on most goods imported to the United States effectively raised the rate of levies on the European Union to 20% and China to 54%, with both trading partners vowing countermeasures.

Euro zone banks, sensitive to the economic outlook, dropped 3.1% as traders ramped up bets of interest rate cuts from the European Central Bank, even as the trade war threatened to stoke inflation.

The bank-heavy indexes in Italy and Spain fell 1.7% and 1.4%, respectively.

Defensive sectors such as utilities, food and beverages sector, real estate and healthcare eked out gains.