عربي English Türkçe اردو فارسى
Logo
Latest News
Business

Saudi-British Air Connectivity Expands with New Virgin Airlines Route

The agreement was signed in the presence of Saudi Minister of Tourism Ahmed Al-Khateeb. (Photo: Turki Al-Aqili)
The agreement was signed in the presence of Saudi Minister of Tourism Ahmed Al-Khateeb. (Photo: Turki Al-Aqili)
TT
20
TT

Saudi-British Air Connectivity Expands with New Virgin Airlines Route

The agreement was signed in the presence of Saudi Minister of Tourism Ahmed Al-Khateeb. (Photo: Turki Al-Aqili)
The agreement was signed in the presence of Saudi Minister of Tourism Ahmed Al-Khateeb. (Photo: Turki Al-Aqili)

Saudi Arabia and the United Kingdom are set to launch a direct route connecting Riyadh and London, following the signing of a cooperation agreement between the Air Connectivity Program and Virgin Atlantic.

The agreement, which was signed on Monday in Riyadh in the presence of Saudi Minister of Tourism Ahmed Al-Khateeb, aims to enhance air connectivity between the two kingdoms, facilitating access to various cities in Saudi Arabia. The route will operate daily between London Heathrow Airport and King Khalid International Airport in Riyadh starting in March 2025, using Airbus A330 aircraft.

Virgin Atlantic’s entry into the Saudi market marks the tenth airline to collaborate with the Air Connectivity Program since the beginning of 2024.

In remarks to Asharq Al-Awsat, Majed Khan, the CEO of the Air Connectivity Program said that the agreement will help bring visitors to and from Riyadh and other areas of Saudi Arabia, such as Jeddah, Dammam, and Madinah as major cities, and then to the Red Sea, Jazan, and Al-Baha, supporting the national tourism strategy.

He further explained that Virgin Atlantic’s direct flights between London and Riyadh will support the growth of inbound international tourism from the UK and North America’s airline network.

As a member of the SkyTeam alliance, Virgin Atlantic will enhance air connectivity alongside Saudi Arabia’s national carrier, Saudia Airlines, between Riyadh, London, and other destinations within the network.

Virgin Atlantic CEO Shai Weiss told Asharq Al-Awsat that the Kingdom is experiencing rapid growth driven by Vision 2030, noting that he looks forward to introducing UK customers to Saudi Arabia’s rich culture, heritage, and commercial hub.

Weiss noted that the new services will offer great opportunities for connecting friends, relatives, and businesses, not only within the UK but also in the US, thanks to the partnership with Delta Airlines.

He continued that the agreement will boost the codeshare with its SkyTeam partner, Saudia, further expanding connectivity across the region and beyond while offering new benefits to frequent customers.

Weiss also highlighted the positive impact this step will have in attracting more tourists to Saudi Arabia, which is developing its tourism industry.

Virgin Atlantic, which has a fleet of 45 wide-body aircraft, announced last month the purchase of seven additional Airbus aircraft.

The Air Connectivity Program aims to boost tourism growth in the Kingdom by enhancing connections between Saudi Arabia and the world, through the development of current and potential air routes.

Most Viewed

 
Business

Saudi Arabia Enacts Reforms to Boost Business Climate, Investment Appeal

Riyadh (SPA)
Riyadh (SPA)
TT
20
TT

Saudi Arabia Enacts Reforms to Boost Business Climate, Investment Appeal

Riyadh (SPA)
Riyadh (SPA)

Saudi Arabia will enforce two major regulatory frameworks, the Law of Commercial Register and Law of Trade Names, starting Thursday, marking a significant overhaul of its business registration process.

The reforms are part of the kingdom’s ongoing efforts to modernize its regulatory environment, create a more business-friendly ecosystem, and strengthen its position as a global investment hub in line with Vision 2030.

Approved by the Saudi government on Sept. 17, the new laws represent a major regulatory shift aimed at empowering investors, facilitating business growth, and unlocking investment opportunities nationwide.

They form part of a broader, ongoing regulatory transformation designed to enhance transparency, improve the business climate, and align with the kingdom’s economic and technological advancements.

Commerce Minister Majid Al-Kassabi said the Cabinet’s approval of the laws aims to streamline business operations and ease the burden on enterprises by consolidating their registration into a single nationwide record.

The new framework also standardizes the reservation and registration of trade names to protect and enhance their value, aligning with Saudi Arabia’s economic and technological advancements under Vision 2030.

Saudi Arabia ranks 62nd out of 190 economies in the World Bank's latest annual Ease of Doing Business index.

Ministry of Commerce official spokesperson Abdulrahman Al-Hussein noted that the new commercial register law introduces major changes.

Among the key changes are the elimination of subsidiary registers, with a single commercial register now being sufficient. Additionally, the law removes the requirement to specify the city of registration, allowing one commercial registration to apply across all regions of the Kingdom.

The new law also obligated commercial establishments in Saudi Arabia to open bank accounts linked to the establishment in order to enhance its reliability and ensure the integrity of its transactions.

In addition, the law cancels the expiration date for the commercial register, requiring only an annual confirmation of the data, the spokesman stated.

Under the law, the commercial registration number will serve as the establishment’s unified number, starting with (7).

The ministry will grant existing subsidiary registers a five-year grace period to rectify their status in accordance with the new regulations.

Meanwhile, the new Law of Trade Names in Saudi Arabia, which consists of 23 articles, aims to regulate the procedures for reserving and recording names in the commercial register, maximizing their value, and protecting them and their rights.

The law allows a trade name to be reserved before it is recorded for a specific period that can be extended. It also sets the requirements that must be met by trade names to be registered or reserved, and the criteria for prohibited names.

Al-Hussein explained that the new regulations also allow for the reservation and registration of trade names in English, including letters or numbers.

This marks a departure from the previous law, which permitted only Arabic names without foreign characters or numbers.

The new law will enable the management of trade names independently from the establishment, allowing for the transfer of their ownership while prohibiting the registration of identical or similar names for different establishments in Saudi Arabia, even if their activities differ.

Al-Hussein noted that the law also includes regulations for reserving family names as trade names and establishes criteria for prohibited or misleading names.