Europe’s Auto Industry Might Face €15 Billion in Fines Over Emissions

A worker walks past parked Renault cars at its stockyard on the outskirts of the western Indian city of Ahmedabad June 11, 2013. (Reuters)
A worker walks past parked Renault cars at its stockyard on the outskirts of the western Indian city of Ahmedabad June 11, 2013. (Reuters)
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Europe’s Auto Industry Might Face €15 Billion in Fines Over Emissions

A worker walks past parked Renault cars at its stockyard on the outskirts of the western Indian city of Ahmedabad June 11, 2013. (Reuters)
A worker walks past parked Renault cars at its stockyard on the outskirts of the western Indian city of Ahmedabad June 11, 2013. (Reuters)

Renault chief Luca de Meo warned Saturday that European carmakers could face fines of 15 billion euros if they fail to respect EU emissions rules, calling for "some flexibility" as electric car sales slow on the continent.

He told France Inter radio: "In order to meet CO2 emission standards calculated on average for all cars sold, manufacturers will have to reduce their production by more than 2.5 million vehicles to avoid being penalized."

De Meo, who is also president of the European Automobile Manufacturers Association (ACEA), said an EV car can compensate for four thermal cars.

"We are now preparing for 2025 because we are taking orders for the cars we're going to deliver. According to our calculations, if EV production remains at today's level, the European industry may have to pay 15 billion euros in fines or give up production of more than 2.5 million units," he said.

"We need to be given a little flexibility. Setting deadlines and fines without being able to make that more flexible is very, very dangerous," he warned.

In August, battery-electric cars accounted for 12.5% of the EU car market, with a 10.8% drop in sales year-on-year.

The Renault chief underlined the importance of the EV market for European industrial battery manufacturing projects. "If electric cars do not sell, these projects will face difficulties," he added.

To explain the weak market for electric vehicles, de Meo cited the high prices of cars, the very slow installation of charging stations and "uncertainty" about the subsidies for the purchase of electric vehicles.

He said the German government ended its electric car subsidy program last December, leading to a drastic drop in sales.

Commenting on those subsidies, he stressed "we need stability, visibility" and "a certain consistency" in our policies.

The European automobile industry is under intense pressure from Chinese competition. Volkswagen warned this week that it would consider closing factories in Germany for the first time in its 87-year history.

This should not happen to Renault, which has already made savings, de Meo assured. "A few years ago, we had to make a very hard decision by reducing production capacity by more than one million vehicles," he explained.



Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
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Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)

The Saudi Ministry of Tourism, represented by the General Administration of Institutional Communication, won the Sharjah Government Communication Award (SGCA) 2024 for the Best Integrated Communication System at the 13th International Government Communication Forum (IGCF 2024).

This recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023, as certified by the United Nations World Tourism Organization and the World Travel & Tourism Council (WTTC).

The 11th edition of the award had the most significant number of participants since its inception, with over 3,800 Arab and international submissions from 44 countries, an increase of 230% compared to the previous year. A total of 1,129 files were accepted, and 46 nominees were shortlisted for the award.

The media campaign launched by the Ministry of Tourism contributed to boosting international interest in the Kingdom as a global tourist destination. It highlighted its cultural significance, geographical diversity, and natural beauty and confirmed its readiness to receive tourists in record numbers.

The media campaign's strategy relied on various traditional media, digital platforms, and events to showcase the Kingdom as a leading global travel destination with diverse experiences to offer. The campaign's results have positioned the Kingdom as open to the world and a primary destination for tourists and investors.

Director General of Institutional Communication at the Ministry of Tourism Majed Al-Hamdan stated, "This campaign is not just about announcing numbers. It aims to tell stories about our culture and heritage and show that we are ready to welcome the world.”

“With millions of tourists visiting, this award is a testament to our growth and remarkable progress in the tourism sector and our emergence as a key player on the global stage,” he added.

He pointed out that the support of Minister of Tourism Ahmed Al-Khateeb significantly impacted the preparation and implementation of a comprehensive communication campaign that highlighted Saudi capabilities in mobilizing major local, regional, and international media to attract tourists to the Kingdom.

The media campaign achieved great success in terms of viewership rates, with a total reach of nearly 80 million across various social media platforms, in addition to high views and interactions and widespread circulation in international media.

It succeeded in highlighting the economic and social returns achieved from tourism, such as creating job opportunities, cultural exchange, and economic diversification, reflecting the success of Vision 2030 in diversifying the Kingdom's economy and enhancing its global position.

The Sharjah Government Communication Award recognizes innovative and impactful communication strategies that promote transparency, trust, and positive societal outcomes. The Ministry of Tourism's recognition in this global category underscores its commitment to proving that Saudi Arabia is a must-visit tourist destination.