Interest Rate Cut Boosts Corporate Revenues in Saudi Stock Market

The interest rate cut will positively affect the Saudi stock market. (AFP)
The interest rate cut will positively affect the Saudi stock market. (AFP)
TT

Interest Rate Cut Boosts Corporate Revenues in Saudi Stock Market

The interest rate cut will positively affect the Saudi stock market. (AFP)
The interest rate cut will positively affect the Saudi stock market. (AFP)

Economic analysts predict that the recent 50-basis-point interest rate cut will positively impact the Saudi stock market by boosting liquidity, attracting more investors, increasing trading volumes and stock prices, and encouraging higher spending and consumption. These factors are expected to drive up sales and revenues for listed companies.

Analysts also suggest that the effect will become more pronounced with further rate cuts in the coming period. Sectors such as banking, financial funds, retail, hospitality, food, and companies with long-term loans are likely to benefit the most, with the impact expected to show in the financial results of listed companies during the fourth quarter of 2024 and the first quarter of 2025.

In comments to Asharq Al-Awsat, Mohammed Hamdy Omar, CEO of G World, stated that the interest rate cut will have a positive influence on the Saudi stock market both in the short and long term. In the short term, it will increase market liquidity, attracting more investors and boosting their confidence, leading to higher trading volumes and stock prices.

Additionally, the reduction in borrowing costs for consumers will stimulate spending and consumption, which will particularly benefit the retail, hospitality, and food sectors.

Omar added that in the long term, the interest rate cut will promote economic growth across many sectors by making borrowing cheaper for businesses and individuals.

He explained that the positive effects are expected to become visible in the financial results of listed companies starting from the fourth quarter of 2024, as the benefits of lower rates begin to materialize. These effects should be fully reflected in the first quarter of 2025, provided that interest rates continue to decline.

Omar noted that sectors like real estate, construction, manufacturing, and finance would benefit the most from lower interest rates, as it will reduce borrowing costs and improve their competitiveness. Moreover, sectors that rely on long-term contracts requiring bank financing will also gain from the lower borrowing costs.

Mohammed Al-Sagheer, a financial markets analyst, shared a similar outlook, describing the interest rate cut as positive for the stock market both in the short and long term. He explained that while the immediate impact of a 50-basis-point cut may be modest, its effects will become more significant as the rate is reduced multiple times.

Al-Sagheer suggested that at least four or five rate cuts would be necessary for the full benefits to emerge.

He also emphasized that successive interest rate reductions would attract foreign investment, increase cash flows into the stock market, boost trading volumes and values, and support the growth and revenues of listed companies. Furthermore, lowering financing costs would reduce corporate expenses, leading to higher profits.

Al-Sagheer pointed out that sectors like financial firms, investment funds, and companies with long-term loans would be most affected by the interest rate cuts. He expected the positive impact to gradually appear in the financial results of companies starting from the fourth quarter of 2024 and continuing into the first quarter of 2025.

Obaid Al-Muqati, another financial markets expert, told Asharq Al-Awsat that the rate cut comes after 11 consecutive increases over the past four-and-a-half years.

He noted that the Saudi stock market index was not significantly affected by the early rate hikes, continuing its upward trend and reaching a peak of 13,949 points in mid-2022. However, the market later entered a correction phase, dropping to a low of 9,930 points at the end of 2022 and the beginning of 2023.

Al-Muqati stated that the effects of the interest rate cuts would not be immediate, but would unfold in gradual, fluctuating waves. Nevertheless, he expects the overall impact to be positive and stimulating for the market, aligning with the anticipated market growth.

He predicted that sectors such as petrochemicals, banking, cement, and retail would respond positively to the rate cuts and that the Saudi market would increasingly attract foreign, Gulf, and resident investors.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
TT

Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.