Saudi Arabia Attracts Airlines, Opens New Routes in 2024

A Saudi budget airline Flynas Airbus A320-200 plane flies over the Red Sea resort of Sharm el-Sheikh, south of Cairo, Egypt December 15, 2018. (Reuters)
A Saudi budget airline Flynas Airbus A320-200 plane flies over the Red Sea resort of Sharm el-Sheikh, south of Cairo, Egypt December 15, 2018. (Reuters)
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Saudi Arabia Attracts Airlines, Opens New Routes in 2024

A Saudi budget airline Flynas Airbus A320-200 plane flies over the Red Sea resort of Sharm el-Sheikh, south of Cairo, Egypt December 15, 2018. (Reuters)
A Saudi budget airline Flynas Airbus A320-200 plane flies over the Red Sea resort of Sharm el-Sheikh, south of Cairo, Egypt December 15, 2018. (Reuters)

CEO of the Saudi Air Connectivity Program Majid Khan said the program has successfully attracted 12 new airlines, added 20 new destinations, and increased seating capacity by more than 1.5 million this year.

Speaking at the Routes Conference, underway in Bahrain from Oct. 6-8, Khan explained that the Air Connectivity Program is responsible for linking all 29 airports in Saudi Arabia. The program also serves as a central point to ensure the achievement of the Kingdom’s tourism goals, which include reaching 150 million tourists by 2030.

Khan emphasized the importance of developing sufficient direct flight capacity to Saudi Arabia to enable tourists worldwide to travel directly to the Kingdom, rather than via indirect routes.

Rashed Al-Shammari, Executive Vice President of Aviation Development at the Air Connectivity Program, told Asharq Al-Awsat that the Routes Conference brings together key aviation stakeholders in Bahrain, adding that the Saudi participation highlights the Kingdom’s tourist destinations and the program’s role in linking the National Tourism Strategy with the National Aviation Strategy.

Al-Shammari noted that the program aims to create new direct air routes and enhance existing ones to connect Saudi Arabia to more than 250 destinations worldwide.

He pointed to over 100 scheduled meetings during the event with global aviation industry leaders to negotiate new partnerships and promote Saudi Arabia’s geographic location and role in the aviation sector.

Al-Shammari further stressed that adding new flights and expanding existing routes would support the regional growth of the tourism ecosystem.

Over the three-day conference, the program is showcasing services and opportunities to strengthen Saudi Arabia’s air connectivity, targeting key international markets.

Launched in 2021, the Air Connectivity Program aims to boost tourism in Saudi Arabia by boosting air links between the Kingdom and the world.

The program acts as the executive enabler of both the National Tourism Strategy and the National Aviation Strategy. It seeks to foster collaboration and build partnerships between key players in the public and private sectors in both tourism and aviation to elevate Saudi Arabia’s position as a leading global destination.



French Companies to Inject New Investments in Egyptian Market

Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
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French Companies to Inject New Investments in Egyptian Market

Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)

Several French companies have committed to making new investments in the Egyptian market across various sectors, including transportation, food, and pharmaceuticals.

According to a statement by Egypt’s General Authority for Investment and Free Zones (GAFI) on Saturday, companies such as Lesaffre (in yeast production), Alstom (transport), Sanofi (pharmaceuticals), and Decathlon (specialized retail in sportswear and equipment) have pledged to invest further in Egypt. These plans aim to leverage the significant improvements in the country’s investment infrastructure and legislative framework.

French investments in Egypt currently stand at approximately €7 billion (around $7.7 billion), distributed across 180 companies in various sectors. The companies’ commitment to expansion was made during a promotional visit to France by GAFI CEO Hossam Heiba, accompanied by Minister of Investment and Foreign Trade Hassan Al-Khatib.

The visit included participation in the Egyptian-French Business Forum held in Paris and Marseille, with the attendance of French Minister of Foreign Trade Sophie Primas and more than 350 French companies.

The Egyptian officials also held meetings with John Cockerill, a leader in hydrogen production equipment, representatives of bpi France, a French investment bank and the chairman of CMA CGM, a French logistics and maritime company and a key development partner of Egypt.

Heiba noted that Egypt has successfully attracted a significant number of global and French companies, benefiting from its strategic position as an investment and export hub for Africa. He emphasized that his country has maintained its position as the top African destination for investments in 2022 and 2023, with expectations of continuing this trend in the coming years. This is further supported by the record-breaking foreign direct investment, which reached $46.1 billion in the 2023-2024 fiscal year.

Additionally, Heiba signed a memorandum of understanding (MoU) with the French Investment Promotion Agency, which aims to sustain investment cooperation between Egypt and France, focusing on providing investor support, fostering partnerships between the two countries' business communities, and sharing data on target sectors and legislative developments. The agreement also covers the organization of investment promotion events and exploratory business tours.

The French side highlighted the substantial investments made by French companies in Egypt, particularly in telecommunications, healthcare, and cosmetics. Companies such as Valeo, Capgemini, Atos, and Orange Business Services operate in Egypt’s IT and communications sector, while Servier, AXA, AXA One Health, Sanofi, and Air Liquide have made significant contributions to the healthcare sector. L'Oréal is also a major player in the cosmetics industry.

This promotional visit is part of Egypt’s efforts aimed at expanding investment ties with Europe, following the 2024 Egypt-European Investment Conference held in Cairo in June, and the March 2023 announcement of an enhanced strategic partnership between Egypt and the European Union.