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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye, noted that e-commerce in the region is evolving rapidly, with Saudi Arabia and the UAE as the fastest-growing markets, where the number of online shoppers has doubled over the past two years.

Speaking with Asharq Al-Awsat during Amazon’s participation in the eighth annual Future Investment Initiative (FII) in Riyadh, Mouchawar highlighted significant growth in regional e-commerce, which is projected to reach a market value of $260 billion by 2029, driven by accelerating digital transformation, according to Mordor Intelligence.

He explained that about 70% of the region’s population is under the age of 40, boosting the adoption of digital technologies. The region also has one of the world’s highest smartphone penetration rates, with internet access at 99%.

Features like “Buy Now, Pay Later” and digital wallets are making online shopping more convenient. Generative AI is particularly enhancing customer experience and driving business growth, with PwC forecasting that AI will contribute $320 billion to the Middle East economy by 2030, equating to around 11% of the region’s GDP.

Mouchawar emphasized that fintech is driving major shifts in digital commerce by enabling flexible, easy-to-use payment options that enhance customer convenience. He added that governments in the Middle East and North Africa are supporting digital growth with large-scale investments.

He also discussed initiatives like Saudi Arabia’s Vision 2030, which is accelerating the adoption of smart technology and supporting small and medium enterprises (SMEs) to increase their contribution to GDP to 35% by the decade’s end.

Mouchawar shared Amazon’s collaboration with Saudi Arabia’s General Authority for Small and Medium Enterprises (Monsha’at) to empower 40,000 SMEs by 2025. Last year, Amazon launched the Amazon Academy in Saudi Arabia, aligning with Vision 2030’s Human Capability Development Program.

He noted that around 43% of all startup funding in the region comes from Saudi Arabia, reflecting the promising opportunities for startups and tech entrepreneurs. By the end of 2023, the number of SMEs in Saudi Arabia surpassed 1.3 million, marking a 200% increase since the launch of Vision 2030. In 2022, Amazon partnered with Monsha’at to host 40,000 SMEs on its platform by 2025.

According to Mouchawar, Saudi Arabia is continuously investing in strengthening its digital infrastructure and embracing technologies like AI and big data analytics, which are improving customer experience, enhancing supply chains, and advancing logistics infrastructure. Additionally, the government announced plans this year for a $40 billion investment fund to support AI development.

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Dollar Resumes Upward Trend, Euro Hits Lowest since Nov 2022

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
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Dollar Resumes Upward Trend, Euro Hits Lowest since Nov 2022

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

The dollar hit new multi-month highs against the euro and the pound on Thursday, the first day of 2025 trading, as it built on last year's strong gains on expectations US interest rates will remain high relative to peers.

The euro fell to as low as $1.0314, its lowest since November 2022, down around 0.3% on the day. It is now down nearly 8% since its late September highs above $1.12, one major victim of the dollar's recent surge.

Traders anticipate deep interest rate cuts from the European Central Bank in 2025, with markets pricing in at least four 25 basis point cuts, while not being certain of even two such moves from the US Federal Reserve, Reuters reported.

The dollar was hitting milestones across the board and the pound was last down 0.65% at $1.2443, its lowest since April, with its fall accelerating after it broke through resistance around $1.2475.

"It's more of the same at the start of the new calendar year with the dollar continuing to extend its advances in anticipation of Trump putting in place friendly policies at the start of his term," said Lee Hardman, senior currency analyst at MUFG.

US President-elect Donald Trump's policies are widely expected to not only boost growth but also add to upward price pressure. That will lead to a Fed cautious about cutting rates too much further, in turn underpinning US Treasury yields and boost dollar demand.

A weaker growth outlook outside the US, conflict in the Middle East and the Russia-Ukraine war have also added to demand for the dollar.

The dollar also reversed an early loss on Thursday to climb against the Japanese yen, and was last up 0.17% at 157.26.

It reached a five-month high above 158 yen in late December, potentially putting pressure on the Bank of Japan, which is expected to raise interest rates early this year, but possibly not immediately.

"If dollar/yen were to break above 160 ahead of the next BOJ meeting, that could be a catalyst for the BOJ to hike in January rather than wait until March," said Hardman.

"Though for now markets are leaning towards March after the dovish comments from (governor Kazuo) Ueda at his last press conference."

Even those who are more cautious about sustained dollar strength think it could take a long time to play out.

"The dollar may be vulnerable – but only if the US data confound market expectations that the Fed doesn’t cut rates more than once in the first half of this year, and not by more than 50bp in the whole of 2025," said Kit Juckes chief FX strategist at Societe Generale in a note.

"There's a good chance of that happening, but it seems very unlikely that cracks in US growth will appear early in the year – hence my preference for taking any bearish dollar thoughts with me into hibernation until the weather improves."

China's yuan languished at 14-month lows as worries about the health of the world's second-biggest economy, the prospect of US import tariffs from the Trump administration and sliding local yields weighed on investor sentiment.

Elsewhere, the Swiss franc, another victim of the recent dollar strength, gave back early gains to last trade flat at 0.90755 per dollar.

The Australian and New Zealand dollars, however, managed to break away from two-year lows touched on Tuesday. The Aussie was 0.36% higher at $0.6215 having dropped 9% in 2024, its weakest yearly performance since 2018.

The kiwi rose 0.47% to $0.5614.