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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye, noted that e-commerce in the region is evolving rapidly, with Saudi Arabia and the UAE as the fastest-growing markets, where the number of online shoppers has doubled over the past two years.

Speaking with Asharq Al-Awsat during Amazon’s participation in the eighth annual Future Investment Initiative (FII) in Riyadh, Mouchawar highlighted significant growth in regional e-commerce, which is projected to reach a market value of $260 billion by 2029, driven by accelerating digital transformation, according to Mordor Intelligence.

He explained that about 70% of the region’s population is under the age of 40, boosting the adoption of digital technologies. The region also has one of the world’s highest smartphone penetration rates, with internet access at 99%.

Features like “Buy Now, Pay Later” and digital wallets are making online shopping more convenient. Generative AI is particularly enhancing customer experience and driving business growth, with PwC forecasting that AI will contribute $320 billion to the Middle East economy by 2030, equating to around 11% of the region’s GDP.

Mouchawar emphasized that fintech is driving major shifts in digital commerce by enabling flexible, easy-to-use payment options that enhance customer convenience. He added that governments in the Middle East and North Africa are supporting digital growth with large-scale investments.

He also discussed initiatives like Saudi Arabia’s Vision 2030, which is accelerating the adoption of smart technology and supporting small and medium enterprises (SMEs) to increase their contribution to GDP to 35% by the decade’s end.

Mouchawar shared Amazon’s collaboration with Saudi Arabia’s General Authority for Small and Medium Enterprises (Monsha’at) to empower 40,000 SMEs by 2025. Last year, Amazon launched the Amazon Academy in Saudi Arabia, aligning with Vision 2030’s Human Capability Development Program.

He noted that around 43% of all startup funding in the region comes from Saudi Arabia, reflecting the promising opportunities for startups and tech entrepreneurs. By the end of 2023, the number of SMEs in Saudi Arabia surpassed 1.3 million, marking a 200% increase since the launch of Vision 2030. In 2022, Amazon partnered with Monsha’at to host 40,000 SMEs on its platform by 2025.

According to Mouchawar, Saudi Arabia is continuously investing in strengthening its digital infrastructure and embracing technologies like AI and big data analytics, which are improving customer experience, enhancing supply chains, and advancing logistics infrastructure. Additionally, the government announced plans this year for a $40 billion investment fund to support AI development.

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Business

Saudi PIF Backs Multibillion-Dollar Projects to Boost Sustainability

A solar power project in Saudi Arabia (SPA)
A solar power project in Saudi Arabia (SPA)
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Saudi PIF Backs Multibillion-Dollar Projects to Boost Sustainability

A solar power project in Saudi Arabia (SPA)
A solar power project in Saudi Arabia (SPA)

Saudi Arabia’s Public Investment Fund has fully allocated the proceeds of its green bond issuance, directing $9 billion to eligible projects, in a move that highlights the sovereign wealth fund’s growing role in shaping a more sustainable future and delivering lasting positive impact worldwide.

According to a recent report issued by the Public Investment Fund, reviewed by Asharq Al-Awsat, the expected impact of the fund’s eligible green projects includes generating 427 megawatts of renewable energy, avoiding emissions equivalent to 5.1 million tons of carbon dioxide, and treating 4 million cubic meters of wastewater.

The Public Investment Fund aims to establish itself as an active participant in global debt markets, while also fostering the development of a dynamic domestic market. This would enable the fund to access short- or long-term liquidity through a diverse range of financing instruments.

Financing strategy

The fund’s capital markets program aims to further strengthen its financing strategy and execution capabilities, both at the level of the Saudi sovereign wealth fund and across its portfolio companies, while enabling deeper engagement with global and local debt markets.

The program will also support expanding the fund’s capacity to raise debt and deploy it as a source of investment financing, in line with its overall funding strategy. This approach is designed to instill greater discipline in cash flow management and enhance returns on equity for the fund and its portfolio companies.

The green bond issuance will provide the fund with access to a broader pool of investors who prioritize environmental, social, and governance considerations in their investment decisions. It will also allow investors to diversify their portfolios through green assets, a step expected to help accelerate the pace of green investment globally.

Climate change

The fund has taken concrete steps to advance governance and policy, focusing on sustainability, and is a founding member of the One Planet Sovereign Wealth Funds initiative. This international platform aims to accelerate the integration of climate change considerations into asset management decisions and investment opportunities.

As an investment vehicle, the Public Investment Fund operates through acquiring stakes in companies aligned with its mandate, including ACWA Power and Lucid.

It has also established the Saudi Investment Recycling Company, a leader in waste management and recycling, manages the National Energy Services Company, Tarshid, and supports the creation of a voluntary carbon market in the Middle East and North Africa.

These efforts aim to strengthen Saudi Arabia’s position as one of the world’s most energy-efficient countries.

The green bond issuance will finance tangible projects on the ground, helping to accelerate the green transition and advance the Kingdom’s core targets of achieving net zero emissions by 2060 and generating 50 percent of electricity consumption from renewable energy sources by 2030.

This forms a key pillar of the renewable energy program implemented by the fund, which involves developing 70 percent of renewable power generation capacity.

Business

Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)
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Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)

E-commerce sales in Saudi Arabia via "mada" cards soared to an all-time monthly high in October 2025, surpassing SAR30.7 billion.

The surge in sales represents a 68% year-on-year increase, totaling about SAR12.4 billion more than the SAR18.3 billion recorded in October 2024, according to the Saudi Central Bank (SAMA) statistical bulletin on Wednesday.

E-commerce sales for the third quarter (Q3) of 2025 hit SAR88.3 billion, up 15.2% from the previous quarter, representing an increase of about SAR11.6 billion over the SAR76.6 billion recorded in Q2.

On a monthly basis, e-commerce sales in October rose 6%, gaining approximately SAR1.6 billion over September’s total of SAR29.1 billion.

From January to October, "mada" data showed e-commerce sales grew 47.3%, rising by around SAR9.9 billion over the SAR20.9 billion recorded in January.

These figures cover transactions made via "mada" cards on e-commerce websites, apps, and digital wallets, and do not include credit-card payments.

Business

Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
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Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)

Jeddah's King Abdulaziz International Airport (KAIA) celebrated the launch of its first direct flynas flight to Moscow, operating three weekly flights between Jeddah and Vnukovo International Airport.

This initiative, in partnership with the Saudi Tourism Authority and the Air Connectivity Program, boosts air links between Saudi Arabia and Russia.

It marks KAIA's third direct Russian destination, following Makhachkala and Mineralnye Vody, which were inaugurated earlier this month by Azimuth Airlines.

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location.