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Saudi ‘Ceer’ to Unveil First Electric Car Models by End of 2025

An engineer at Ceer (company website)
An engineer at Ceer (company website)
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Saudi ‘Ceer’ to Unveil First Electric Car Models by End of 2025

An engineer at Ceer (company website)
An engineer at Ceer (company website)

Saudi electric vehicle maker Ceer, owned by the Public Investment Fund (PIF), plans to unveil its first two electric models—the Sedan and E-Class SUV—in late 2025.

This is part of its effort to build a full vehicle manufacturing ecosystem in the Kingdom, support the sector's growth, and create job opportunities, aligning with Vision 2030.

James DeLuca, CEO of Ceer, told Asharq Al-Awsat that production at its $1.3 billion Ceer Manufacturing Complex (CMC) is expected to start by 2026.

The complex will be part of the King Salman Automotive Cluster, named by Crown Prince Mohammed bin Salman earlier this month.

DeLuca highlighted that the King Salman Automotive Cluster is establishing a comprehensive industrial ecosystem for vehicle manufacturing, featuring advanced infrastructure and a supportive environment.

This will significantly boost Ceer’s ability to produce vehicles, attract further investments and partnerships, and accelerate the Kingdom’s transformation into a global hub for sustainable vehicle production.

Ceer aims to add $8 billion to Saudi Arabia’s GDP by 2034 and boost non-oil GDP by $24 billion to $34.6 billion, according to DeLuca. The company also expects to attract $150 million in foreign investment and create 30,000 direct and indirect jobs.

The company’s investment totals SAR6.6 billion ($1.76 billion).

DeLuca said Ceer plans to design, produce, and sell Sedan and SUV models in the E, D, and C categories. The CMC is central to the company’s goal of building a local electric vehicle industry, allowing it to deliver products that meet local and regional demands.

He also mentioned that Ceer is focusing on developing national talent by attracting global experts for knowledge transfer and job training. The company is also partnering with institutions to train Saudi talent.

Ceer offers Saudi graduates hands-on training with global automotive experts, helping to prepare skilled professionals for the Kingdom’s growing automotive sector.

At PIF’s Private Sector Forum 2025 in Riyadh, Ceer announced 11 agreements worth SAR 5.5 billion ($1.5 billion), 80% of which were with local private-sector companies.

This supports Ceer’s goal of localizing 45% of its supply chains and contributing to the Kingdom’s Vision 2030.

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Saudi Arabia Launches Operations Room to Tackle Financial Fraud

An aerial view of Riyadh, Saudi Arabia (SPA)
An aerial view of Riyadh, Saudi Arabia (SPA)
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Saudi Arabia Launches Operations Room to Tackle Financial Fraud

An aerial view of Riyadh, Saudi Arabia (SPA)
An aerial view of Riyadh, Saudi Arabia (SPA)

Saudi Arabia’s cabinet, chaired by Crown Prince Mohammed bin Salman, has approved the creation of a dedicated operations room to receive and process financial fraud reports, in a move seen as a significant step forward in the Kingdom's fight against financial crime.
The initiative aims to strengthen the national security framework, improve response efficiency to financial risks, and boost investor confidence—key factors in enhancing the appeal of the Saudi market to international and domestic stakeholders.
The decision is part of broader efforts by the Kingdom to tackle financial fraud at both national and international levels, aligning with global standards and best practices.
Saudi legal and financial experts say the Kingdom’s decision to establish the operations room marks a transformative shift in the institutional framework for combating financial crime, with a direct executive role expected to accelerate response times and enhance criminal investigation efforts.
Speaking to Asharq Al-Awsat, experts said the move will bolster transparency and trust in Saudi Arabia’s financial system, helping to attract both domestic and foreign investment and reinforcing the country’s position as a secure economic hub.
Abdullah Alsahli, a core member of the Saudi Bar Association, described the cabinet's decision as a “pivotal step” in developing the Kingdom’s financial protection system and a practical move toward strengthening financial security and shielding the national economy from cross-sector financial crimes.
“This operations room—expected to be launched soon—will not just serve as another reporting channel, but will function as a high-level executive arm working in coordination with oversight bodies, foremost among them the Saudi Central Bank,” Alsahli said.
He explained that the room’s most notable feature is its direct link to victims of fraud, allowing individuals to report cases without having to go through lengthy banking or institutional procedures. This, he added, will ensure faster response to incidents as they occur.
“The significance of this room lies in its integration with an executive body empowered to conduct investigations and criminal tracking. It allows financial crimes to be addressed not only from a regulatory or administrative standpoint, but also from a judicial and security perspective,” Alsahli noted.
From a legal standpoint, Alsahli said the creation of the operations room represents a qualitative leap in the institutional fight against financial fraud. It introduces a parallel mechanism to the oversight role of the central bank and financial institutions, but with a distinct focus on investigation and prosecution.
“This shift means that fraud reports will no longer be limited to internal financial settlement procedures. Instead, they will be handled directly by competent bodies specialized in investigation, monitoring, and forensic analysis—enhancing deterrence and reducing leniency in fraud case handling,” he said.