NEOM Shares its Vision for Future of Cities in Venice Exhibition

The exhibition runs from May 20-September 24, at Abbazia di San Gregorio
The exhibition runs from May 20-September 24, at Abbazia di San Gregorio
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NEOM Shares its Vision for Future of Cities in Venice Exhibition

The exhibition runs from May 20-September 24, at Abbazia di San Gregorio
The exhibition runs from May 20-September 24, at Abbazia di San Gregorio

The historic Abbazia di San Gregorio in Venice will be home to a landmark exhibition entitled, ‘Zero Gravity Urbanism - Principles for a New Livability’.

The exhibition features the proposals of world-leading architects sharing their work on Saudi Arabia's THE LINE and their contribution to this urban revolution. Contributors include Morphosis, Sir Peter Cook, UNStudio, Fuksas, Oyler Wu, DMAA, and Adjaye, among others.

Zero Gravity Urbanism proposes a radical and progressive approach to cities with a sharper view toward balancing nature, livability, and human progress. The proposed model tackles urban sprawl and climate change. In contrast to city development of the last century, it provides a sustainable model that responds to the world’s most pressing environmental and urban challenges while addressing the need to accommodate a fast-growing urban population.

From a conservation perspective, THE LINE proposes a city that can accommodate up to 9 million inhabitants with a land footprint of 2% of that of cities with a similar population. This allows nature to thrive and contributes to protecting 95% of NEOM’s 26,500 km2 land area. THE LINE is also a model for a city fully powered by renewable energy and supported by sustainable water and food production.

From a human perspective, THE LINE, with its 3-dimensional organization of private and public space, provides universal and equitable access to amenities and services. It will also ensure that all residents have direct views and immediate access to nature. The city is car-free and is composed of hyper-mixed-use walkable communities providing 5-minute access to daily needs.

“The work undertaken by NEOM in the last few years will not only be important in the context of THE LINE but will also, in a pro-active and meaningful way, help to engage in the ongoing development of sustainable urban design globally,” said CEO of NEOM Nadhmi Al-Nasr.

As for Antoni Vives, Chief Urban Planning Officer of NEOM, he said that “68% of the world’s population is expected to live in urban areas by 2050. The current global urban model driven by the automobile is failing and must be revisited considering its impact on the environment and people’s wellbeing.”

“Working on THE LINE with some of the most recognized designers and research institutions has resulted in a significant body of work that re-establishes our urban realm as a space for human and cultural exchange,” Tarek Qaddumi, Executive Director of Urban Planning of NEOM, said.
The exhibition runs from May 20-September 24, at Abbazia di San Gregorio and will host speaking events, educational programs, and round tables featuring leading architects, academics, and urban thinkers from around the world.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.