Saudi Arabia Participates in Jerash Festival for Culture and Arts in Jordan

The festival will be held in the ancient city of Jerash
The festival will be held in the ancient city of Jerash
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Saudi Arabia Participates in Jerash Festival for Culture and Arts in Jordan

The festival will be held in the ancient city of Jerash
The festival will be held in the ancient city of Jerash

Saudi Arabia is participating in the 37th edition of the Jerash Festival of Culture and Arts in Jordan, which will be held in the ancient city of Jerash from July 26 to August 5, with the participation of several Arab artists and performing teams.

The Kingdom is represented by three cultural commissions, which will display the Saudi cultural heritage and tradition at the iconic festival, including folklore dances and performing arts.

Three teams from the Theater and Performing Arts Commission will perform folklore arts at the festival from July 27 to 30, reflecting the Kingdom's diverse traditions, including Samri, Al-Dahha and Al-Khutwah.

Accompanied by the Saudi National Orchestra and Choir, a women's team from the commission will be performing the folkloric dance of Samri and Al-Khutwah at the festival in addition to three performers of the Hakawati (bard) art.

The Kingdom's participation at the annual festival falls with the Culture Ministry's efforts to promote the presence of Saudi cultural heritage at Arab and global events and to enhance cultural relations and exchange with various countries in line with the objectives of the Saudi Vision 2030.



Ethiopian Coffee Featured at Africa Zone during Riyadh Season 2024

In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans - SPA
In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans - SPA
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Ethiopian Coffee Featured at Africa Zone during Riyadh Season 2024

In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans - SPA
In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans - SPA

The "Africa Zone" at Boulevard World is a key attraction for enthusiasts of authentic African culture during Riyadh Season 2024. A standout feature is "Ethiopian Coffee," which embodies hospitality and heritage. It is prepared using traditional methods that vary across the continent. Visitors can enjoy a range of unique flavours, with Ethiopian coffee celebrated for its high-quality beans and rich taste, according to SPA.
In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans, creating a flavorful beverage. It is served in an ambience inspired by African rituals, providing an authentic cultural experience. Live performances of traditional arts and music enrich the atmosphere, making it a vibrant cultural hub for visitors of all ages. The zone's kiosks also offer handcrafted African products, such as accessories and clothing, reflecting traditional craftsmanship and African aesthetics.
This event celebrates African heritage and contributes to Riyadh Season 2024's goal of presenting diverse cultures while positioning the Kingdom as a global tourist destination.
Boulevard World has seen several updates this season, including a 30% increase in size with five new zones: Saudi Arabia, Türkiye, Iran, Africa, and Courchevel. This brings the total number of zones to 22, representing various cultures worldwide, alongside 300 restaurants and cafes, over 890 retail shops, and 21 new events for different age groups, including theatrical performances and parades from several countries.