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Saudi Arabia Participates in Jerash Festival for Culture and Arts in Jordan

The festival will be held in the ancient city of Jerash
The festival will be held in the ancient city of Jerash
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Saudi Arabia Participates in Jerash Festival for Culture and Arts in Jordan

The festival will be held in the ancient city of Jerash
The festival will be held in the ancient city of Jerash

Saudi Arabia is participating in the 37th edition of the Jerash Festival of Culture and Arts in Jordan, which will be held in the ancient city of Jerash from July 26 to August 5, with the participation of several Arab artists and performing teams.

The Kingdom is represented by three cultural commissions, which will display the Saudi cultural heritage and tradition at the iconic festival, including folklore dances and performing arts.

Three teams from the Theater and Performing Arts Commission will perform folklore arts at the festival from July 27 to 30, reflecting the Kingdom's diverse traditions, including Samri, Al-Dahha and Al-Khutwah.

Accompanied by the Saudi National Orchestra and Choir, a women's team from the commission will be performing the folkloric dance of Samri and Al-Khutwah at the festival in addition to three performers of the Hakawati (bard) art.

The Kingdom's participation at the annual festival falls with the Culture Ministry's efforts to promote the presence of Saudi cultural heritage at Arab and global events and to enhance cultural relations and exchange with various countries in line with the objectives of the Saudi Vision 2030.

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Royal Commission for AlUla Seeks to Promote Region’s Food Culture

Royal Commission for AlUla Seeks to Promote Region’s Food Culture
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Royal Commission for AlUla Seeks to Promote Region’s Food Culture

Royal Commission for AlUla Seeks to Promote Region’s Food Culture

The Royal Commission for AlUla (RCU) and Slow Food, the Italy-based global food movement, have announced a new partnership to improve and promote the sustainable regeneration of AlUla’s agricultural and culinary ecosystem.

The partnership aims to highlight the economic, social, and health benefits of AlUla products, promote the region's food culture, ensure sustainability in agriculture, and support the production of sustainable food.

The collaboration follows successful food events in AlUla over the past two years, which positioned the region as an appealing destination for food enthusiasts and tourists. It also strengthened connections between northwest Arabia and Slow Food's global network that is active in 150 countries.

The announcement of the partnership coincides with the fifth edition of the AlUla Dates Season, offering significant economic opportunities for local farmers, families involved in cottage industries, and entrepreneurs, celebrating the region's cultural heritage.

As part of the season, Slow Food is hosting culinary demonstrations by Chef Hooryah Abdulqader and Chef Serhan Hasdemir, who presented dishes using AlUla dates last weekend and will continue this weekend on October 25-26 at the farmers' market in AlManshiyah plaza, AlUla.
Slow Food's philosophy emphasizes agroecology, natural resource conservation, and biodiversity preservation, aligning with the RCU's strategic agricultural goals of supporting farmers and opening new markets for their products.
Moreover, the forthcoming establishment of a culinary arts center within AlUla’s cultural oasis will enhance the partnership's long-term objectives. It will act as a hub for knowledge sharing, cooking, and organizing activities related to sustainable agriculture and culinary traditions, encouraging AlUla residents and visitors to embrace traditional practices.
By promoting cultural education and sustainable agricultural practices within food sectors, the collaboration between RCU and Slow Food will bolster AlUla's economy diversification and draw in tourists.