Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
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Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)

Heady scents fill the air as skilled pickers in India pluck white jasmine before the still fresh buds are rushed for processing into a valuable ingredient for global perfumes.

Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open.

"We know which one to pick," said Malarkodi, who gave only one name, as she snapped her fingers carefully to pluck the buds, tucking into her hair a few flowers that had already bloomed.

"There is no use of these... but I like the smell," she said.

Jasmine's fragrant flowers have been used for millennia in India and the scent is a key part of world-famous perfumes.

In the ancient city of Madurai in southern India, jasmine is omnipresent -- attracting buyers from some of the world's most recognizable perfumes, including J'adore by Dior and Mon Guerlain by Guerlain.

"It is one of the most expensive oils in the world," said Raja Palaniswamy, a director of Jasmine Concrete, which squeezes vast quantities of jasmine to create a few precious drops of delicious-smelling essence.

The women picking the buds earn around $1.50 a day per day for about four to five kilograms -- with each kilogram made up of around 4,000 buds.

Once picked, the jasmine is rushed to market, selling for anything between 200 and 2,000 rupees ($2.40-$24) a kilogram on special days.

The jasmine of Madurai, an Asian variety with the scientific name Jasminum sambac, was given a "geographical indication" tag from the World Intellectual Property Organization in 2013, which noted its "deep fragrance".

"It is lush, it is rich, it is vibrant," said Thierry Wasser, perfumer and "nose" at French beauty house Guerlain, speaking to AFP while visiting the jasmine operators.

The jasmine in Madurai has a "smoothness... and something floral which is immutable," Wasser added. Wasser sources the jasmine oil he uses from Palaniswamy's company.

As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush.

'Real fragrance'

The process to extract the oil requires long hours of labor.

The women who pluck the jasmine -- be it for their deity, weddings, funerals or expensive perfumes -- have no time to romance its appeal.

In a jasmine field on the outskirts of the ancient city, women tenderly move the branches of the bush, looking for the perfect bud.

The processing factory runs around the clock in harvest season, with workers raking out fresh-picked flowers and waiting for the oblong-shaped buds to bloom.

"The minute it starts blooming, it starts emitting its fragrance," Palaniswamy said.

Late in the night, as the jasmine's sweet scent fills the air, workers collect the blooms and load them into extractors.

The freshly picked jasmine is immersed in a solvent to absorb the fragrance molecules to give a waxy extract called concrete.

The concrete is further processed with alcohol to remove the waxes carefully, which then results in a potent absolute. This absolute becomes the ingredient in perfumes.

Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around $4,200, Palaniswamy said.

But Amsavalli Karuppuswamy, who runs a stall outside the flower market where she threads flowers into garlands, said the fresh jasmine will always outweigh any oil.

"I will continue to do this job till I die... women like jasmine, so that is why we are doing this," she said.

"The scents are not worth as much as the original jasmine flowers -- nothing can match the real fragrance of the jasmine."



Once a National Obsession, Traditional Korean Wrestling Fights for Survival 

An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
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Once a National Obsession, Traditional Korean Wrestling Fights for Survival 

An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)

As South Korea's global cultural influence expands in areas such as music, film and television, one form of entertainment struggling to attract attention even at home is Korea's traditional style of wrestling, known as ssireum.

Ssireum - pronounced like "see room" - had its heyday in the 1980s and early 1990s, when there were as many as eight professional teams and the top wrestlers became household names. Since then, it has been squeezed by tighter budgets and a public quick to move on to new trends.

Twenty-year-old Lee Eun-soo, who began training at the age ‌of nine, is ‌taking part in this year's Lunar New Year ‌tournament, ⁠the showcase event ⁠for the more than 1,500-year-old sport.

Lee lamented that at his former high school, the ssireum team currently has no members and there is talk of disbanding it.

"I once tried to imagine my life if I hadn’t done ssireum," Lee said. "I don’t think I could live without it."

A ssireum match involves two wrestlers facing off in an ⁠eight-meter (26.25 ft) sandpit ring, gripping each other by a ‌cloth belt called a "satba" and using ‌strength, balance, timing and stamina to force the opponent to the ground.

Ssireum ‌was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage ‌of Humanity in 2018, but that international recognition has not translated into commercial success. Its relative obscurity contrasts with the high profile of Japan's sumo, another centuries-old form of wrestling.

Unlike sumo, which is supported by ‌a centralized professional ranking system and six major annual tournaments - or Olympic wrestling, with its global reach - ⁠ssireum remains ⁠largely domestic.

"Sport is something people won't come to watch if they don’t know the wrestlers or even the sport itself," said Lee Tae-hyun, a former ssireum wrestler and Professor of Martial Arts at Yong In University, who has promoted the sport overseas and believes it has commercial potential with the right backing.

Lee Hye-soo, 25, a spectator at the Lunar New Year tournament, said many Koreans are now unfamiliar with ssireum.

"My grandfather liked watching ssireum, so I watched it with him a lot when I was young," she said.

"I like it now too, but I think it would be even better if it became more famous."


Saudi Arabia Concludes Guest of Honor Role at Damascus International Book Fair 2026

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
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Saudi Arabia Concludes Guest of Honor Role at Damascus International Book Fair 2026

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA

The Literature, Publishing and Translation Commission concluded the Kingdom’s Guest of Honor participation at the Damascus International Book Fair 2026, held in the Syrian capital from February 6 to 16, drawing strong attendance and engagement from visitors and cultural enthusiasts.

The Kingdom's pavilion was highly praised for its rich cultural content and high-quality programs, reflecting the vitality and growth of the Kingdom’s literary and cultural scene, SPA reported.

Literature, Publishing and Translation Commission CEO Dr. Abdullatif Abdulaziz Al-Wasel stated that the Kingdom’s role as Guest of Honor at the Damascus International Book Fair 2026, represented by a high-level cultural delegation led by Minister of Culture Prince Bader bin Abdullah bin Farhan, highlights the depth of Saudi-Syrian cultural relations based on partnership and mutual respect.

He noted that the participation demonstrates the Kingdom’s commitment to enhancing cultural exchange, a key objective of the National Culture Strategy under Saudi Vision 2030. Through this strategy, the commission emphasizes fostering constructive dialogue among peoples, exchanging knowledge and expertise, and consolidating the Kingdom’s active role in the Arab and international cultural landscape.

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities. It showcased the commission’s programs and initiatives in literature, publishing, and translation, and featured a comprehensive cultural program, including literary seminars, cultural discussions, and poetry evenings with prominent Saudi writers and intellectuals.

These efforts enriched cultural dialogue with fair visitors and strengthened the presence of Saudi literature in the Arab cultural scene.

This edition of the Damascus International Book Fair marks a significant cultural milestone, reaffirming the value of books as carriers of meaning, spaces for dialogue, and starting points for a cultural journey that reflects the aspirations of the Arab cultural landscape toward a more open and aware phase.


Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA
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Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA

Qiddiya Investment Company has announced the commencement of construction works for the Performing Arts Center in Qiddiya City, marking an important milestone in the development of Qiddiya City as a destination for entertainment, sports and culture.

The announcement coincided with the laying of the foundation stone, signaling the start of construction works to be carried out by Nesma and Partners.

During the ceremony, held at the project site perched on the edge of the Tuwaiq Mountains, Managing Director of Qiddiya Investment Company Abdullah Aldawood delivered a speech announcing the official start of construction. He highlighted the importance of the project as a transformative addition that strengthens Qiddiya City’s cultural offering.

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression, while contributing to the development of local talent and attracting international artistic experiences.

The Qiddiya Performing Arts Center has been designed by Tom Wiscombe Architecture, in collaboration with BSBG, and features a futuristic architectural style defined by monumental forms. The design comprises interlocking architectural panels and five illuminated blades that blend harmoniously with the desert landscape, forming a prominent cultural landmark within Qiddiya City.

The start of construction follows the launch of the first phase of Qiddiya City in December 2025, which included the opening of Six Flags Qiddiya City. It’s part of the company’s broader approach to developing integrated destinations that enhance quality of life and deliver distinctive experiences across entertainment, sports and culture.