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Culinary Arts Commission to Launch Spectacular Saudi Feast Food Festival November 23

A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
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Culinary Arts Commission to Launch Spectacular Saudi Feast Food Festival November 23

A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)
A veiled woman prepares traditional Saudi food during the Klaija Heritage and Culture Festival at Buraydah near Riyadh. (REUTERS/Fahad Shadeed)

The Culinary Arts Commission will launch its third annual Saudi Feast Food Festival from November 23 to December 2 at King Saud University in Riyadh. The event promises to be a grand celebration of the Kingdom's vast and deep-rooted culinary heritage.
The festival will highlight traditional Saudi dishes and culinary arts to local, regional, and global audiences. Attendees can expect to immerse themselves in unique gastronomic experiences, tasting traditional foods in a unique setting. The festival also will highlight emerging opportunities in the Saudi food industry and discuss the sustainability of such ventures, SPA reported.
The festival boasts an array of diverse activities spanning across 13 distinct zones. Highlights include a section dedicated to the profound culinary heritage, giving visitors a taste of traditional cooking arts. For the younger crowd, there is a children's zone and an engaging interactive farm packed with educational activities that sharpen both sensory and cognitive abilities, all while reflecting the ethos of the festival.
The event caters to culinary professionals and enthusiasts with a dedicated business hub. This space facilitates networking and hosts insightful discussion sessions spearheaded by global industry leaders, aiming to foster job opportunities in the Kingdom's burgeoning culinary scene.
The festival features an Olive Showcase, where visitors can dive deep into everything about olives -- from understanding the tree itself to appreciating its fruit. Here, attendees can explore the unique relationship olives share with Saudi culture, taste various olive varieties, and shop for assorted olive products. The festival also offers a shopping arena where visitors can find unique items from local brands and boutiques. An entertainment corner further enriches the experience, encompassing a mix of live music, instrumental shows, and dynamic performances.
The Republic of Greece is set to display its rich culinary traditions at the festival, highlighting the commission’s goal to introduce a blend of local and international cuisines in the festival. Visitors can delve into a range of dining experiences, with diverse restaurants offering unique dishes. There are also hands-on cooking workshops led by culinary experts, promoting top institutions in the food world. For those seeking an upscale dining experience, there is an exclusive dinner area that serves a blend of the finest Saudi and international dishes. Moreover, there is a live cooking competition spotlighting traditional Saudi recipes. Concluding the event will be the Gourmand Awards at the Business Theater, celebrating the best in global culinary content.
The Saudi Feast Food Festival is a vibrant platform designed to celebrate and exhibit the vast culinary traditions of Saudi Arabia. Organized by the Culinary Arts Commission, this event emphasizes the cultural and historical significance of Saudi cuisine. It provides a unique opportunity for Saudi chefs to exhibit their culinary masterpieces and skills. More than just a food festival, it is an educational experience for the community, drawing international and local chefs, food industry experts, farmers, and enthusiasts. This gathering offers a blend of learning, business, and investment prospects in the world of gastronomy.
The festival seeks to foster a community of food connoisseurs by organizing the most significant event of its kind across the Middle East. It underscores the commitment of Saudi Arabia, championed by the Ministry of Culture, to celebrate food as a cherished part of its national heritage. It also motivates the country's youth who have a passion for culinary arts to evolve their interests into thriving businesses.

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Culture

The Women behind Zimbabwe’s Striking Hut Painting Art

A general view of a mud painted house seen through a window of a house under construction in Matobo, Matabeleland on September 29, 2024. (AFP)
A general view of a mud painted house seen through a window of a house under construction in Matobo, Matabeleland on September 29, 2024. (AFP)
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The Women behind Zimbabwe’s Striking Hut Painting Art

A general view of a mud painted house seen through a window of a house under construction in Matobo, Matabeleland on September 29, 2024. (AFP)
A general view of a mud painted house seen through a window of a house under construction in Matobo, Matabeleland on September 29, 2024. (AFP)

The golden rays of the afternoon sun enhance the bold, hand-painted patterns on the mud walls of a round, thatched hut in Peggy Masuku's village of Matobo in southwestern Zimbabwe.

Outside, at a small table with two curved seats -- all fashioned out of mud -- Masuku shows visitors how she mixes soil pigments, charcoal and ash to create the earth tones that make the striking motifs.

The 54-year-old is admired as one of the best among hundreds of women who practice the traditional art of hut painting in the picturesque granite hills of Matobo, where the rocks hold spiritual value.

The art is gaining recognition beyond this part of rural Zimbabwe, with the bold patterns incorporated into fashion and designs that are finding a small market as far away as Europe and bringing income to its village artists.

For the self-effacing Masuku, it all started when her stepmother assigned her, as the youngest girl in the family, the duty of smearing a cow-dung paste onto the walls and floors of the family huts, a traditional technique to maintain the structures.

"My stepmother would oversee this chore and make sure I did it to perfection. Initially, I thought this was abuse but I later realized it was good training," Masuku told AFP.

"I graduated to doing the hut painting, which elderly women did, and over time became quite good at it."

- International interest -

Masuku's talent first found recognition through a competition called My Beautiful Home, in which she has featured among the winners several times since its launch in 2014.

The annual event is the brainchild of Veronique Attala, a French woman who stumbled on "a beautifully decorated hut" when lost while hiking in the Matobo Hills, a UNESCO heritage site that has one of the highest concentrations of rock paintings in Africa.

Attala, who has lived in Zimbabwe for more than 30 years, was inspired to nurture the tradition and support the women artists and their farming communities.

A new project headed by the German Embassy has also started testing out the commercial promise of these designs.

In collaboration with Zimbabwe's National Gallery and Fashion Council, it has launched the Matobo Collection featuring the work of selected artists reproduced on saleable items such as textiles, flowerpots and lampshades.

The project is helping to find markets in other parts of Zimbabwe and also abroad, mainly in Germany, with the artists receiving a license fee for their designs and royalties for every sale.

To help the women navigate issues of copyright and compensation, the embassy has also brought in intellectual property lawyers.

"The aim is to further promote the artistry of the ladies of Matobo and, subsequently, create greater awareness of this unique cultural heritage, nationally as well as internationally," the embassy's cultural attache Katrin Simon told AFP.

One of those selected for the Matobo Collection is Elgar Maphosa, who is impressed that the traditions of her community have "come this far".

"It is something that we do as routine," the 58-year-old villager said. "I never at any time imagined that I would one day get an income out of it while also learning new things."

- Younger generation -

Hut painting is an ancient Ndebele tradition in which the motifs were originally imbued with meaning.

It was a "mode of communicating the worldview or beliefs, as well as ideals and values of communities that lived long ago," said cultural historian Pathisa Nyathi.

"Over time the meanings got lost and, owing to the interaction with other cultures including Western, emphasis is now on aesthetics," Nyathi told AFP.

Emboldened by her success at My Beautiful Home, Masuku has been commissioned to paint buildings at Zimbabwe's top tourist resort town of Victoria Falls, which she hopes will lead to more projects.

Younger women are also learning the craft, including 26-year-old Nozipho, a development studies graduate and civil servant who is currently learning the art from her mother, and hopes to follow the steps of the older women in her community.