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Saudi Tourism Authority Participates in Phocuswright Conference in Florida

Saudi Tourism Authority Participates in Phocuswright Conference in Florida
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Saudi Tourism Authority Participates in Phocuswright Conference in Florida

Saudi Tourism Authority Participates in Phocuswright Conference in Florida

The Saudi Tourism Authority participated in the Phocuswright Conference, a leading gathering of the travel and technology industry.
Held from November 13 to 16 in Florida, US, under the theme "You, Me and the Machine," the conference aimed to boost communication, develop relationships among current partners, establish new strategic partnerships, and increase investment in the tourism sector.
Saudi Tourism Authority CEO Fahd Hamidaddin participated in a session titled "Innovating Travel & Tourism for the Future," where he shed light on the successful transformation of the tourism sector in the Kingdom.
He tackled the culture of innovation in the country, the development and qualification of national talents, the endeavor to enhance the tourists' experience, and the creative approach in setting goals and overcoming challenges, all of which aim to achieve the targets of the tourism sector and the Kingdom's Vision 2030.
Hamidaddin stressed that the Saudi Tourism Authority participates in significant international exhibitions and conferences with the aim of attracting investment in the tourism sector in the Kingdom, and that one of the key targeted markets is the American.

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Saudi Culture Ministry Participates in Jordan’s Jerash Festival for Culture and Arts

Saudi Culture Ministry Participates in Jordan’s Jerash Festival for Culture and Arts
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Saudi Culture Ministry Participates in Jordan’s Jerash Festival for Culture and Arts

Saudi Culture Ministry Participates in Jordan’s Jerash Festival for Culture and Arts

The Saudi Ministry of Culture is participating in the 38th Jerash Festival in Jordan’s ancient city of Jerash from July 24 to August 3.
The ministry will present a variety of cultural activities through three cultural agencies, reflecting the rich cultural and artistic diversity of the Kingdom, SPA reported.

The Theater and Performing Arts Commission will participate with performing-arts groups from several Saudi regions, showcasing traditional arts such as Al-Hajini, Al-Dahha, Al-Samri, Al-Khamari, and Al-Rabash on the festival's main stage.
The Heritage Commission will have a specialized pavilion for "Year of the Camel 2024," a digital photo exhibition showcasing the prominent UNESCO World Heritage Sites in Saudi Arabia, and another exhibition showcasing the Kingdom's architectural heritage sites through virtual-reality technologies. The pavilion will also display traditional crafts by a group of Saudi artisans using innovative methods, including palm crafts, pottery, Asiri weaving, bead making, jewelry crafting, and woodworking.
The Music Commission will participate with a pavilion at the international exhibition site, introducing the Saudi "Turooq" initiative to preserve traditional Saudi performing music and the Saudi Music Memory initiative through interactive screens. The commission will also organize a cultural exchange show titled "Turooq Meets the World" at the Sound and Light Theater of the festival. The show will feature musical performances that blend Saudi musical heritage with the musical traditions of participating countries.
The Ministry of Culture's participation in the iconic cultural festival is part of its efforts to highlight Saudi Arabia's cultural renaissance on regional and global levels, promote the rich and diverse cultural heritage of the Kingdom, and strengthen frameworks for cooperation and cultural exchange between Saudi Arabia and countries worldwide, in line with the targets of the National Cultural Strategy derived from the ambitious Vision 2030.