Saudi Culture Minister Launches Arabic Language Month in China

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan meets with Peking University President Gong Qihuang. (SPA)
Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan meets with Peking University President Gong Qihuang. (SPA)
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Saudi Culture Minister Launches Arabic Language Month in China

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan meets with Peking University President Gong Qihuang. (SPA)
Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan meets with Peking University President Gong Qihuang. (SPA)

Saudi Minister of Culture and Chairman of the Board of Trustees of the King Salman Global Academy for Arabic Language (KSGAAL) Prince Badr bin Abdullah bin Farhan launched the Arabic Language Month program in Beijing and Shanghai.

Organized by the academy between March 28 and April 26, the program consists of a series of scientific programs and activities organized in collaboration with several educational institutions to develop Arabic language teaching curricula, improve the performance of teachers, and make it more widely spread.

The program also includes visits and meetings with Chinese universities that offer academic programs in Arabic, and with associations and centers interested in teaching and spreading the Arabic language in China, reported the Saudi Press Agency on Thursday.

KSGAAL Secretary-General Dr. Abdullah bin Saleh Al-Washmi said the academy works actively to promote the Arabic language, including through this program that will raise the academy profile and strive to teach Arabic foreign speakers, and train teachers and improve their teaching competencies.

The academy, in cooperation with Beijing Language and Culture University, is scheduled to hold a scientific competition targeting Arabic language learners, for three categories: recitation, storytelling, and Arabic calligraphy.

The program lasts for four weeks, three in Beijing and one in Shanghai, and as part of it, a scientific symposium and two discussion panels will be held, scientific visits will be conducted, as will four training courses for teachers, aimed at developing language proficiency skills (listening, speaking, reading, writing), all focusing on employing active strategies in teaching Arabic as a second language.

The Arabic Language Month in China program is part of the "Scientific Programs on Arabic Language Teaching" project supervised by the KSGAAL. Several editions of the program have been implemented in several countries, such as India, Brazil, Uzbekistan, and Indonesia. The academy continues to offer this program as part of its international work at linguistic and cultural levels.

Also on Thursday, the Saudi Ministry of Culture announced the Prince Mohammed bin Salman Award for Cultural Cooperation between Saudi Arabia and China at the King Abdulaziz Public Library branch in Beijing.

The award will foster creative cooperation and further the cultural dialogue between Saudi Arabia and China by introducing the achievements of the two countries to the academic, cultural, media, literary, and artistic communities.

It recognizes the contribution of Chinese and Saudi researchers, artists, linguists, and translators, and offers a grant to winners to support their work. It is bound to enhance collaboration and shared creative production as well.

Following the announcement, Saudi Minister of Culture Prince Badr and Peking University President Gong Qihuang met to emphasize the university’s pivotal role in furthering cultural collaboration between Saudi Arabia and China.

Prince Bader said: “The Prince Mohammed bin Salman Cultural Cooperation Award is a fundamental pillar for building cultural bridges and boosting ties between China and Saudi Arabia through the arts, literature, and academic research.”

“I am delighted to announce the commencement of the awards, which will celebrate the cultural heritage of our two countries and pave the way for ongoing partnership, encouraging a deeper appreciation and understanding,” he added.

The Prince Mohammed bin Salman Cultural Cooperation Award consists of four main categories: Cultural research and studies, including intellectual, literary, historical, artistic, and social research; artistic and creative works, including literature, visual and musical arts, short films, and technical or scientific creativity; Translations between the two languages, Including ISBN-identified works in the fields of culture, history, literature, and the arts; and the cultural personality of the year, given to one individual from each country who has made an outstanding contribution to culture through creativity, knowledge, and leadership.

Additional categories -- Young Researcher, Young Creator, and Young Translator -- are designed to encourage young Saudi and Chinese people to engage in cross-cultural communication.

Nominations are accepted from Saudi and Chinese individuals and government, private, and non-profit institutions. They can be submitted by completing the nomination form, which will be available on the award website.

The Prince Mohammed bin Salman Cultural Cooperation Award will culminate in an annual ceremony celebrating the two nations' shared cultural talent and the winners in each category.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.