The Saudi Ministry of Culture is taking part in the AlUla Camel Cup, organized by the Royal Commission for AlUla (RCU) from April 24-27 in AlUla.
It has set up a special pavilion for the "2024 Year of the Camel," showcasing the initiative's efforts and objectives. This initiative recognizes camels as a historical cultural element deeply intertwined with the Saudi people's heritage, holding significant cultural and social influence.
The pavilion features various content about camels, including their characteristics, nomenclature, and historical significance, presented through creative mediums such as murals, luminous boxes displaying camel names and titles, and a cylindrical LED display promoting the initiative's objectives.
Furthermore, the pavilion provides an immersive acoustic experience, offering a detailed explanation of camel sounds and their cultural connotations, which have inspired tales and held a special place in the Arab mindset, reflecting a profound understanding of camels' integral role in daily life.
Moreover, the pavilion highlights Heda'a, a traditional form of oral expression in the Arabian Peninsula, serving as a means of communication between camels and their herders. This art form has evolved from simple vocalizations to poetic singing, characterized by its beauty and sweetness. Heda'a is recognized on the Representative List of Intangible Cultural Heritage by the United Nations Educational, Scientific and Cultural Organization (UNESCO).
The Ministry of Culture's participation in the AlUla Camel Cup aligns with the activities and programs of the 2024 Year of the Camel initiative. It aims to elevate the visibility of this distinctive cultural year in various forums and events across the Kingdom, celebrating camels as an authentic cultural symbol while emphasizing their pivotal role in cultural development, economic significance, and contribution to food security.
