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Quality of Life Program Continues to Empower Saudi Cultural Sector

The flag of Saudi Arabia. Asharq Al-Awsat
The flag of Saudi Arabia. Asharq Al-Awsat
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Quality of Life Program Continues to Empower Saudi Cultural Sector

The flag of Saudi Arabia. Asharq Al-Awsat
The flag of Saudi Arabia. Asharq Al-Awsat

The Quality of Life Program continues to support the transformation of Saudi Arabia's cultural sector, aiming to establish the Kingdom as a global hub for arts and culture, as outlined in Vision 2030. This is evident in the reopening of the King Fahd Cultural Center, the historic Qishlah Palace in Hail, and the launch of the teamLab Jeddah museum, the Saudi Press Agency reported.
The program also bolstered the production of Saudi films and series like "Threads of the Ma'azib," "Al Sharrar," and "Complex 75," while showcasing international films like "Kandahar" and "Dunki," filmed in the Kingdom.
The initiative to develop public libraries resulted in two new libraries in Dammam and Ahad Rufaidah, with plans for 153 cultural centers by 2030. The Saudi Artisanal Company was also established to support the handicraft sector and preserve Saudi heritage, SPA said.
In 2023, the program's cultural initiatives achieved remarkable success. The Cultural Development Fund, with 180 million riyals in funding, was established for over 45 projects. The Aruq Bani Ma'arid was listed as a UNESCO World Heritage site. The King Abdulaziz Historical Palace and Jerash archaeological site in the south of the Kingdom were restored, and the Saudi Museum of Contemporary Art in Diriyah opened, hosting the Biennale exhibition with over 16,232 visitors.
The "Nuqush Al Uqair" event in Al-Ahsa attracted over 60,000 visitors and highlighted the region's traditional crafts. The Royal Institute of Traditional Arts trained over 1,453 individuals and participated in international cultural events, SPA reported.
The Professional Music Association and the Professional Museums Association were established to foster diversity. The initiative to enhance Saudi contributions to culture and the arts presented over 100 diverse performances, and the Culinary Arts Authority hosted three cultural festivals across Riyadh, Jeddah, and Khobar, the news agency added.

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Multi-Billion-Dollar Art Districts to Be Developed as Part of Diriyah Project in Saudi Arabia

The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
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Multi-Billion-Dollar Art Districts to Be Developed as Part of Diriyah Project in Saudi Arabia

The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)

Diriyah Company announced on Wednesday the details of two high-profile multi-billion-dollar educational and arts districts to be developed as part of the $63.2 billion Diriyah project on the outskirts of Riyadh.

The announcement was made during the second edition of its annual international event “Bashayer - Delivering our Future”, which gathered global investors, hospitality companies, construction firms, infrastructure experts and sports, arts, culture, tourism and retail sector representatives, Diriyah Company said in a statement.

The two new districts, the Qurain Cultural District and the Northern District, are proof of the accelerating growth and development of Diriyah, one of the world’s biggest and most unique urban development projects spanning an area of 14 square kilometers.

The Qurain Cultural District is set to become a vibrant global hub where culture meets modern urban living. It will offer a diverse range of arts, retail, office, and residential spaces for people to live, work, shop local brands, and enjoy local dining experiences.

Its cultural offerings will include a cinema, museums, and several academies focused on writing, traditional Najdi architecture and mud building, Arabic music, culinary arts, performing arts, and theater. It will also include two world-class hotels and branded residences: the Ritz-Carlton Diriyah, with 195 rooms and 165 residences, and the Address Diriyah, offering 204 rooms and 60 serviced apartments.

The district will feature 19 mixed-use buildings, including office, retail, and residences, 10 of which have various boutique office options, and a wide range of retail space and dining venues.

The development of the Qurain Cultural District will proceed under a SAR5.8 billion ($1.55 billion) contract.

Development work in the Northern District began following the announcement of a partnership contract worth SAR7.8 billion ($2 billion) in July 2024.

The Northern District, said the release, will transform Diriyah into a global hub for scholars, students, and visionaries. It will feature the King Salman Foundation, museums, a university, a library, and a lively public square. It will also host the newly announced Capella Diriyah, a 100-room luxury hotel that represents Capella Hotels and Resorts' first venture in the Middle East.

Work on the Northern District is already under way after a SAR7.8 billion ($2 billion) joint venture contract was awarded to China State Construction Engineering Cooperation Limited and El Seif Engineering Contracting Co. Ltd.

Commenting on the new high-profile districts, Diriyah Company Group CEO Jerry Inzerillo said: “Qurain Cultural District and Northern District are two of the most important and significant areas of the Diriyah masterplan, and demonstrate the range and diversity of what Diriyah has to offer.”

“They will both become global centers of excellence, of knowledge, learning and creativity as Diriyah once more becomes a gathering place for the world. We are delighted to share details of these major developments at Bashayer and share once more the unique range of investment opportunities and partnerships the Diriyah Company has to offer the world,” he added.

The Diriyah project is one of Saudi Arabia’s five giga-projects supported by the Public Investment Fund, the world's fifth-largest sovereign wealth fund. It aims to provide homes for 100,000 residents, create 178,000 jobs, attract 50 million visitors annually, and contribute $18.6 billion to Saudi Arabia’s GDP.