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PIF Establishes Company for Immersive Experiences Inspired by Saudi Heritage

QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
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PIF Establishes Company for Immersive Experiences Inspired by Saudi Heritage

QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.
QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.

The Public Investment Fund (PIF) announced on Wednesday the establishment of the National Interactive Entertainment Company (QSAS) to create immersive storytelling experiences inspired by Saudi heritage and Islamic history.

According to a PIF statement, QSAS will enrich the cultural landscape by developing interactive and creative cultural, historical, and heritage storytelling experiences.

The company will specialize in creating, owning, and operating world-class interactive exhibitions across Saudi Arabia, which will contribute to meeting pilgrims’ and tourists’ growing demand for high-quality cultural experiences.

QSAS, derived from an Arabic word meaning "stories," will aim to enrich visitors' experiences, especially of those interested in culture. It will highlight historical milestones and inspiring personalities from Saudi Arabia and beyond.

The company plans to start by holding exhibitions locally and sharing narratives that draw from Islamic history and Saudi heritage, and aims to broaden its reach to global markets and vary the content it offers.

Establishing QSAS is consistent with PIF's strategy to enable the private sector locally through partnerships in areas such as building, event management, and technology, and is expected to contribute to the creation of more than 11,000 direct and indirect jobs by 2030, the statement said.

"QSAS will contribute to strengthening Saudi Arabia's position as an attractive tourist destination with storytelling inspired by history, culture, and heritage, and will invest in local talent to build new economic activity focused on providing interactive experiences; a sector witnessing significant global growth,” said Head of Entertainment, Leisure, Sports and Education, MENA Direct Investments at PIF Mishary Alibraheem.

QSAS will complement other PIF investments in the entertainment and leisure sector, such as the Diriyah giga-project and the recently launched Dan Company, which focuses on agriculture and eco-tourism. It also aligns with the objectives of the Pilgrim Experience Program, a Vision 2030 initiative that aims to welcome 30 million pilgrims by 2030, and with the Ministry of Tourism's National Tourism Strategy, which envisages attracting 150 million visitors annually by 2030 by enhancing the visitor experience.

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Adieu Paris as Niger Nixes Colonial French Place Names

This photograph taken in Niamey on October 15, 2024 shows children standing in front of the new plaque where Avenue General Charles de Gaulle was renamed to Avenue Djibo Bakary, named after the Nigerien political figure (1922-1998) who was the first mayor of Niamey (1956-1958), the president of the Niger Government Council (May 1957-October 1958) and a supporter of the immediate independence of Niger in the referendum called in 1958 by Former French President General Charles de Gaulle. (AFP)
This photograph taken in Niamey on October 15, 2024 shows children standing in front of the new plaque where Avenue General Charles de Gaulle was renamed to Avenue Djibo Bakary, named after the Nigerien political figure (1922-1998) who was the first mayor of Niamey (1956-1958), the president of the Niger Government Council (May 1957-October 1958) and a supporter of the immediate independence of Niger in the referendum called in 1958 by Former French President General Charles de Gaulle. (AFP)
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Adieu Paris as Niger Nixes Colonial French Place Names

This photograph taken in Niamey on October 15, 2024 shows children standing in front of the new plaque where Avenue General Charles de Gaulle was renamed to Avenue Djibo Bakary, named after the Nigerien political figure (1922-1998) who was the first mayor of Niamey (1956-1958), the president of the Niger Government Council (May 1957-October 1958) and a supporter of the immediate independence of Niger in the referendum called in 1958 by Former French President General Charles de Gaulle. (AFP)
This photograph taken in Niamey on October 15, 2024 shows children standing in front of the new plaque where Avenue General Charles de Gaulle was renamed to Avenue Djibo Bakary, named after the Nigerien political figure (1922-1998) who was the first mayor of Niamey (1956-1958), the president of the Niger Government Council (May 1957-October 1958) and a supporter of the immediate independence of Niger in the referendum called in 1958 by Former French President General Charles de Gaulle. (AFP)

Niger bid goodbye to the Avenue Charles de Gaulle on Tuesday as its ruling junta renamed several historic sites in the capital Niamey which previously bore references to old colonial master France.

Since taking power in a coup in July 2023, the Sahel nation's military rulers have turned their backs on Paris, instead forging ties with fellow juntas in Burkina Faso and Mali -- as well as Russia.

With the sound of marching bands blaring in the background, several junta officials took to the streets to witness the new names' inauguration.

"Most of our avenues, boulevards and streets... bear names that are simply reminders of the suffering and bullying our people endured during the ordeal of colonization," said Major Colonel Abdramane Amadou, Minister for Youth and a junta spokesman.

"The avenue which once bore the name of General Charles de Gaulle is henceforth christened 'Avenue Djibo Bakary'," Amadou added.

A socialist politician who died in 1998, Bakary was a key figure in the struggle for Niger's independence, which it obtained in 1960.

A few hundred meters further on, the memorial to those who died in the two world wars now pays "homage to all civilian and military victims of colonization to the present day".

With the ruling junta frequently accusing France of wishing to topple it, the renaming of monuments and streets marks a symbolic confirmation of Niger's break with its former imperial ruler.

Since the coup, Niger's authorities have expelled both the French soldiers fighting against the region's persistent extremist threat and the French ambassador, while the Franco-Nigerien cultural center is no longer run as a joint venture and has been renamed after Niger's filmmaker Moustapha Alassane.

- 'Honour our ancestors' -

Other monuments across Niamey will bear new names from Tuesday onwards.

A portrait of French commander and explorer Parfait-Louis Monteil, engraved for decades in stone, was replaced by a plaque bearing the effigy of neighboring Burkina Faso's iconic communist leader Thomas Sankara.

An anti-imperialist hero nicknamed Africa's Che Guevara, Sankara was killed in a 1987 coup his widow and supporters accuse France of having a hand in organizing.

Amadou hailed Sankara as a man whose "struggle for liberation" and "emancipation of peoples" was "still inspiring people" today.

Meanwhile the Place de Francophonie was renamed after the Alliance of Sahel States -- a confederation created with Mali and Burkina Faso in 2023, cementing relations between the coup-hit countries.

All three had their membership suspended to the 88-state International Organization of La Francophonie in the wake of their coups.

From now on "we are going to honor our ancestors", vowed General Assoumane Abdou Harouna, the capital region's governor and a junta figure.

Oumarou Abdourahamane, president of the Niger branch of the NGO Urgences Panafricanistes, welcomed the new names.

"It makes no sense for our streets to continue to bear the names of former colonists... and so justice is being done by renaming these streets, by naming them after our country's heroes," he said.

Urgences Panafricanistes is headed at the international level by activist Kemi Seba, known for his virulent anti-Western views, who was arrested on Monday in Paris for as-yet unknown reasons.

Seba, who was born in France to Beninese parents, holds a Nigerien diplomatic passport as special adviser to junta leader Abdourahamane Tiani.

The controversial militant, who was recently stripped of his French nationality, is a radical black power activist who is regularly accused of anti-Semitism and has been sentenced in France several times for incitement to racial hatred.

In June 2023, shortly before the coup that toppled elected president Mohamed Bazoum, Niger also adopted a new national anthem titled "For the honor of the fatherland", which references the anti-colonial struggle.

It replaced "La Nigerienne", whose lyrics were written by French composer Maurice Albert Thiriet in 1961, a year after the country gained its independence.