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Diriyah Art Futures Launches Emerging New Media Artists Program

Located in the UNESCO World Heritage Site of Diriyah, DAF seeks to establish Riyadh as a global capital of New Media Art. SPA
Located in the UNESCO World Heritage Site of Diriyah, DAF seeks to establish Riyadh as a global capital of New Media Art. SPA
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Diriyah Art Futures Launches Emerging New Media Artists Program

Located in the UNESCO World Heritage Site of Diriyah, DAF seeks to establish Riyadh as a global capital of New Media Art. SPA
Located in the UNESCO World Heritage Site of Diriyah, DAF seeks to establish Riyadh as a global capital of New Media Art. SPA

Diriyah Art Futures (DAF), a pioneering new media arts center in Saudi Arabia, has announced the 12 successful applicants to its inaugural Emerging New Media Artists Program, which is launching later this year.
The program includes a diverse array of promising talents representing a broad range of creative practices and backgrounds, with strong representation from Saudi Arabia and the wider Middle East and North Africa (MENA) region.
Running for one year, the fully funded program offers access to cutting-edge professional equipment and facilities, a production budget, learning experiences with international guest specialists in new media art, and personal mentorships from prominent international digital artists.

The inaugural group of emerging new media artists includes:
- Salma Aly (Egypt), specializing in interactive art.
- Samia Dzaïr (Algeria-France), a two-dimensional (2D) and stop-motion animator.
- Aya Abu Ghazaleh (Jordan), a visual artist and art therapist.
- Dhia Dhibi (Tunisia), a multidisciplinary artist, curator and researcher.
- Khaled Makshoush (Saudi Arabia), who specializes in pixel art.
- William Brooks (Wales), an artist exploring sound art through physical objects.
- Haonan He (China), who merges cartography, instrument making, and digital tech.
- Turki Al-Qahtani (Saudi Arabia), a media artist and filmmaker reflecting Arab motifs.
- Youssef El Idrissi (Morocco), a multidisciplinary artist, cultural engineer, and researcher.
- Kyle Donald Marais (South Africa), an extended-reality (XR) developer and creative technologist.
- Mohamed Al Mubarak (Bahrain), a documentary filmmaker and video artist.
- Almuqawil Meshal (Saudi Arabia), an independent artist and curator.

Designed in collaboration with Le Fresnoy-Studio National des Arts Contemporains in France, the program is part of a wider partnership between the Saudi Ministry of Culture and Diriyah Company to facilitate creativity across art, technology, and academia.

Located in the UNESCO World Heritage Site of Diriyah, DAF seeks to establish Riyadh as a global capital of New Media Art and empower the next generation of creative pioneers.

DAF aims to pioneer new horizons for creative practice in diverse fields where art intersects with science and technology. It was established through an initiative by the Ministry of Culture, standing as the first center dedicated to new media and digital arts in the MENA region.

The center also serves as a space for creators from around the world to collaborate, think, and innovate, focusing on research, documentation, and the production of new inspiring works.

Additionally, DAF provides artists and researchers with an opportunity to participate in its scheduled activities, including public events and educational programs, while also offering them residency programs.

The center seeks to contribute to enriching the Saudi artistic scene and enhancing the Kingdom’s position as a global destination for new media and digital arts. It highlights the talents of active artists in the region, allowing them to leave their impactful mark on art, science, and technology.

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Culture

Morocco's Women Rug Weavers Battle to Save Age-old Craft

Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
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Morocco's Women Rug Weavers Battle to Save Age-old Craft

Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP

In southern Morocco, women are the guardians of the age-old craft of carpet weaving, an intricate art form that often leaves them with meagre earnings.

Women like Ijja Benchri, who creates carpets on a wooden weaving loom outside her small home in the village of Taznakht, follows traditions going back many generations.

"I started when I was 11 or 12, imitating the women I saw weaving," said Benchri, 60.

Known for their bold geometric patterns and vibrant colors, the handwoven rugs are a fixture in local markets and a favorite among tourists.

In 2022, traditional carpets accounted for nearly 22 percent of the kingdom's artisan exports, according to government data, AFP reported.

The mountain villages around Taznakht are famous for their Ait Ouaouzguite carpets, named after a native Amazigh tribe, one among a grouping of several communities indigenous to North Africa long referred to as Berbers.

The carpets are woven by the women on small traditional looms, either at home or in specialised workshops.

They are then categorized into various styles, depending on their region of origin and their designs.

Some of Morocco's finest rugs are crafted from high-quality sheep wool in Jbel Sirwa just south of the Atlas Mountains, and dyed using natural pigments from plants like henna, pomegranate peels, or indigo.

Though industrial dyes have replaced natural ones for most weavers because they are cheaper and can be produced more quickly.

"This tradition has been handed down for centuries, from mothers to daughters," said Safia Imnoutres, who leads a local women's weaving cooperative.

She was one of the women showcasing their creations at a recent festival in Taznakht dedicated to safeguarding the heritage.

- 'Comes from within' -

Creating a single carpet can take two to four weeks depending on its size, said Benchri, speaking in Tamazight, the community's language recognized as an official language alongside Arabic in Morocco.

"I choose the colors as I go, according to my feelings," she added.

Imnoutres also described the process as "instinctive", guided by emotion rather than a predetermined design.

"Weaving is an expression of the women's feelings, when they are joyful, when they are melancholic," she added. "It's an art that comes from within."

But beyond its artistic value, weaving is a vital source of income.

Every Thursday, many travel to a weekly market to sell their rugs, often to middlemen who set the prices.

On average, a large rug sells for just 250 Moroccan dirhams (around $24), with its final price later raking astronomical profits.

In cities like Marrakech, some 250 kilometres (160 miles) north of Taznakht, they are sold in bazaars for up to ten times the original price.

Other rugs are listed at up to $6,000 on online platforms.

"We earn very little," said Benchri. "The intermediaries decide the price, and we have no choice but to accept it because this is our livelihood."

These diminishing returns, she added, have contributed to making the craft less attractive for younger women and jeopardising the handcraft tradition.

Additionally, the influx of cheaper, machine-made rugs has deepened competition.

To address these challenges, a new exhibition space in Taznakht allows some weavers to sell their work directly to buyers, cutting out middlemen.

The center also tries to open new avenues for these women to sell their products independently through courses in digital marketing.

"If this heritage isn't made financially viable, we risk losing it," Imnoutres warned.