Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company Showcases Saudi Heritage in Beijing
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Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company is presenting Saudi heritage and culture to a global audience at its Visit Saudi pavilion, part of the Saudi Travel Festival held in Tian-Tan Park in Beijing, China.

The festival is part of a worldwide promotional campaign and was inaugurated by Minister of Tourism Ahmed Al-Khateeb on October 17.

In a statement on Saturday, Diriyah Company said the Diriyah pavilion provides visitors with unique interactive experiences, and showcases Saudi hospitality by offering the traditional Saudi coffee and dates.

It also invites visitors to don the Bisht Al-Barqa, one of the most prominent traditional men's costumes in Diriyah and to take a souvenir photograph with a backdrop of Diriyah.

Visitors are able to participate in artistic activities, utilizing clay and exploring the art of Arabic calligraphy against a backdrop that embodies Saudi heritage, and music played on the oud.

The Saudi Travel Festival, which kicked off on October 18 and continues until October 26, aims to increase awareness about Saudi Arabia's tourist and historical destinations, and rich culture. The event will highlight the Kingdom’s cultural diversity and rich history.

The exhibition features engaging activities, including travel packages that allow visitors to explore the Kingdom's most significant historical and tourist attractions, including Diriyah, as well as immerse themselves in enriching experiences in the Kingdom.



Saudi Arabia, China Extend Archaeological Cooperation Agreement

The renewal of the agreement further strengthens the cultural relations between Saudi Arabia and China. SPA
The renewal of the agreement further strengthens the cultural relations between Saudi Arabia and China. SPA
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Saudi Arabia, China Extend Archaeological Cooperation Agreement

The renewal of the agreement further strengthens the cultural relations between Saudi Arabia and China. SPA
The renewal of the agreement further strengthens the cultural relations between Saudi Arabia and China. SPA

The Saudi Heritage Commission, one of the 11 sector-specific commissions under Saudi Arabia’s Ministry of Culture, and China’s National Cultural Heritage Administration have recently signed an amendment to extend the archaeological excavations cooperation project, which began in 2016, at Al-Serrain site in the Makkah region.

The renewal of this agreement further strengthens the cultural relations between the two countries in the fields of heritage preservation and archaeological research. This extension, lasting for five years, reflects the strong ties between the two nations and ensures ongoing, in-depth collaboration in areas such as archaeological excavation and heritage conservation.

Since the project’s inception, the archaeological work at Al-Serrain site has achieved significant results, providing valuable academic insight into the historical and cultural understanding of the region. The collaboration between Saudi Arabia and China in cultural heritage research, archeological excavations, and conservation has become a key part of the cultural exchange between the two nations, further advancing their cultural relations.

This extension marks a new phase in Saudi-Chinese cultural cooperation, with both nations committed to expanding and deepening their collaboration in archaeology and cultural heritage preservation.