Sweden’s City of Malmo Will Host the 2024 Eurovision Pop Music Contest

A view of the Stortorget square in Malmo, Sweden, on March 18, 2020. (AP)
A view of the Stortorget square in Malmo, Sweden, on March 18, 2020. (AP)
TT

Sweden’s City of Malmo Will Host the 2024 Eurovision Pop Music Contest

A view of the Stortorget square in Malmo, Sweden, on March 18, 2020. (AP)
A view of the Stortorget square in Malmo, Sweden, on March 18, 2020. (AP)

The southern Swedish city of Malmo will host the 2024 Eurovision Song Contest in the same venue that housed the colorful and eclectic music competition in 2012, the Swedish organizers said Friday.

The 68th edition will be held at the Malmo Arena, and the live televised final has been set for May 11, with semi-finals on May 7 and May 9.

Sweden’s third largest city — which also hosted the event in 1992 and 2012 — was picked in what organizers called a “strong bid process” examining venues, accommodations for visitors, infrastructure and other factors.

“Malmo was eventually chosen as it met all the criteria," said executive producer Ebba Adielsson at Sweden's public broadcaster SVT.

In May, Sweden won this year's contest in Liverpool, England, with the power ballad “Tattoo” by Swedish singer Loreen, who also won the 2012 Eurovision. The host country usually is the winner of the previous year’s event, but 2022 runner-up Britain hosted this year on behalf of the winner, Ukraine.

Loreen was only the second person to take the pop crown twice. Ireland’s Johnny Logan was the first double winner, in the 1980s.

Loreen's 2023 win was Sweden’s seventh victory, matching Ireland’s record. The Scandinavian country has won seven times and has staged the competition three times in Stockholm — in 1975, 2000 and 2016, twice in Malmo, and once in Goteborg in 1985.

Swedish supergroup ABBA shot to fame by winning the 1974 Eurovision Song Contest with “Waterloo.”

Launched in 1956 to foster unity after World War II, Eurovision evolved over the years from a bland ballad-fest to a campy, feelgood extravaganza. It has grown from seven countries to as many as 40, including non-European nations such as Israel and far-away Australia.

Participating countries send acts who are selected through national competitions or by broadcasters. Six countries automatically qualify: last year’s winner and the “Big Five” who pay the most to the contest -- France, Germany, Italy, Spain and Britain.

Malmo sits 615 kilometers (about 380 miles) south of Stockholm and across from the Danish capital of Copenhagen with which it is linked by a tunnel and bridge.



Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
TT

Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)

More music, more listeners, no problems.

The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate’s 2024 Year-End Report found. That’s up 14% from 2023, which held the previous record.

If you streamed a lot more music in 2024 — and in particular, a lot of women pop performers — you are not alone.

In the US, on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.

Contemporary music is fueling the growth. The overwhelming majority of US plays – 79.5% — were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.

And Taylor Swift, 2024's most-streamed songwriter worldwide, is only partially responsible.

Pop rules Midway through 2024, Luminate determined that Latin music had become the fastest growing streaming genre in the United States — up 15.1% from summer 2023 — followed by pop, rock and country.

A lot can change in half a year, because now pop leads, followed by rock and Latin.

“We saw some interesting trends within the US,” said Jaime Marconette, Luminate’s vice president of music insights and industry relations.

"Latin was the fastest-growing US streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot ... Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the US”

The shift is led by six women who dominated pop’s streams in the US:

1. Taylor Swift with 12.8 billion streams

2. Billie Eilish with 4.46 billion

3. Sabrina Carpenter with 3.71 billion

4. Ariana Grande with 3.12 billion

5. Olivia Rodrigo with 2.76 billion

6. Chappell Roan with 2.49 billion

That’s at least partially reflected in the top 10 global streaming songs as well:

1. Benson Boone’s “Beautiful Things”

2. Sabrina Carpenter’s “Espresso"

3. Billie Eilish’s “Birds of a Father"

4. Teddy Swims’ “Lose Control”

5. Lady Gaga and Bruno Mars,” “Die with a Smile"

6. FloyyMenor, “Gata Only”

7. Shaboozey, “A Bar Song (Tipsy)”

8. Hozier, “Too Sweet”

9. Taylor Swift, “Cruel Summer”

10. Sabrina Carpenter, “Please Please Please”

Regional Mexican music continues to grow Even if pop has replaced Latin music as the fastest growing streaming genre in the US, the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the US.

“Latin still grew by both volume and its share of total US audio streaming during the course of 2024,” Marconette said. “When looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.”

Regional Mexican music — a catchall term that encompasses mariachi, banda, corridos, norteño, sierreño and other genres — has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.

The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.

Rap and R&B are forever Pop rules, but just like 2023, when it comes to overall music streaming in the US, R&B and hip-hop still lead, accounting for more than one in every four streams stateside.

In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.