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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

Amazon.com said on Friday Prime Video shows and movies will include limited advertisements from early 2024.
The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Amazon will roll out an ad-free subscription tier for an additional $2.99 per month for US Prime members. Prime subscription in the US costs $14.99 per month or $139 per year.
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Entertainment

Joyful Musical ‘Titanique’ Puts Celine Dion Center Stage

Canadian Singer Celine Dion performs at the Eiffel Tower at the conclusion of the opening ceremony of the Olympic Games Paris 2024 on July 26, 2024 in Paris, France. (Reuters)
Canadian Singer Celine Dion performs at the Eiffel Tower at the conclusion of the opening ceremony of the Olympic Games Paris 2024 on July 26, 2024 in Paris, France. (Reuters)
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Joyful Musical ‘Titanique’ Puts Celine Dion Center Stage

Canadian Singer Celine Dion performs at the Eiffel Tower at the conclusion of the opening ceremony of the Olympic Games Paris 2024 on July 26, 2024 in Paris, France. (Reuters)
Canadian Singer Celine Dion performs at the Eiffel Tower at the conclusion of the opening ceremony of the Olympic Games Paris 2024 on July 26, 2024 in Paris, France. (Reuters)

Imagine if singer Celine Dion had been on the Titanic, survived, and wanted to revisit her version of events. That is the premise of the musical "Titanique" that has opened in London's West End.

Featuring Dion’s back catalogue, the show's light-hearted tone is a break with previous more somber accounts of the story of the ocean liner that hit an iceberg and sank in 1912.

It blends elements from the plot of the 1997 movie version, which starred actors Kate Winslet and Leonardo DiCaprio as lovers Rose and Jack, and other pop culture references.

Tye Blue, who directs and also wrote the musical along with actor and writers Constantine Rousouli and Marla Mindelle, describes it as "a joy machine".

The story is told through the eyes of the character Celine Dion, played by Lauren Drew.

"This is very much a love letter to Celine Dion....paying homage to her and her craft and her strength," Drew said after coming off stage. "It's completely embodying her kookiness, her craziness and her talent. So I just I love that I get to do that every night."

Blue said Dion's team came to see the show after it opened in New York and that "they loved it" and "kind of unofficially gave us their blessing".

Last year Dion returned to the live stage with a performance at the Olympics opening ceremony in Paris.

The 56-year-old singer said in late 2022 that she had been diagnosed with a rare neurological disorder called stiff-person syndrome that causes muscle spasms.

The music from the show includes ballads such as "Titanic’s" award-winning hit "My Heart Will Go On" and Eric Carmen’s "All by Myself" that Dion released in 1996.

"Titanique" is playing at the Criterion Theater until March 2025. Other versions of it are playing in Sydney, Toronto and Montreal, and another is set to open in France in April.