‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
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‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.

‘Day of Reckoning’, the much talked about new trailer starring an array of titan names from the world of boxing, has now officially accumulated over 150 million views since its launch only a week ago.

The video, lauded by many for pushing the boundaries of sports promo films with its impressive cinematic quality and originality, was unveiled by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) a week ago to promote what is an unparalleled fight card by the same name ‘Day of Reckoning’, set to take place on December 23 in Riyadh, Saudi Arabia.

The gripping short film stars a number of the big-name boxers that are due to feature on the night transformed into zombies, and has earned praise globally since its launch across Instagram, X, TikTok, Facebook and YouTube, having accumulated more than 150 million views, including 123 million on X alone.

‘Day of Reckoning’ was directly supervised by Turki Alalshikh, who worked alongside Big Time Creative Shop, the agency founded by GEA as the creative arm of its organization, on its script and production to bring the concept to life, and was directed by Romain Chassaing.

Leading media outlets around the world have described it as ‘one of the greatest fight promos ever’ suggesting it has ‘a hint of Hollywood’, which has ‘ignited the internet’ and left fans ‘buzzing’ for the big night itself this coming Saturday. It includes scenes such as former WBC world title holder Deontay Wilder and Frank Warren, owner of Queensbury Promotions, careering around a corner in a van and two-time Unified World Heavyweight Champion Anthony Joshua signing a contract in blood with Eddie Hearn watching on as he smokes a cigar.

Another heavyweight contender Filip Hrgovic is seen casually replacing one of his eyeballs, while Otto Wallin decapitates a zombie with a single punch.

Director Romain Chassaing said: “The shoot was very, very fun. The boxers really enjoyed it. There was something very cool between [Anthony] Joshua and Eddie [Hearn], they were laughing a lot, and the scene with Frank [Warren] in the van with a crazy [Deontay] Wilder was very fun to shoot, because Wilder is playing it very well.

"With just three days to go until the unprecedented fight night, ‘Day of Reckoning’ sees a co-main event which features Anthony Joshua going up against Otto Wallin, alongside Joseph Parker taking on the Bronze Bomber Deontay Wilder.



‘Game of Thrones’ Dragon-Forged Iron Throne Fetches Nearly $1.5 Million at Auction

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
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‘Game of Thrones’ Dragon-Forged Iron Throne Fetches Nearly $1.5 Million at Auction

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)

"Game of Thrones" fans came out in droves to bid on hundreds of costumes, props and other items from the series in an auction that raked in over $21 million.

From Thursday through Saturday, the Heritage Auctions event in Dallas featured over 900 lots including suits of armor, swords and weapons, jewelry and several other items of significance from the HBO series.

The top-dollar item was the very thing the characters in the series vied for throughout its eight-season run: the Iron Throne. After a six-minute bidding war, the throne sold for $1.49 million.

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. In the series, the throne was forged with dragon breath that melted the swords of a thousand vanquished challengers and became a symbol of the struggle for power throughout the show's run.

Heritage Auctions said in a statement Sunday that the event brought in $21.1 million from more than 4,500 bidders. The auction marked Heritage’s second-best entertainment event, just shy of the record set by a Debbie Reynolds sale it held in 2011.

Heritage Executive Vice President Joe Maddalena said in a statement he knew the auction would resonate.

"These are extraordinary treasures made by Emmy-winning costume designers and prop makers, who worked tirelessly to adapt George R.R. Martin’s wonderful novels," Maddalena said. "People wanted a piece of that ‘Game of Thrones’ magic."

Beyond the coveted Iron Throne, over 30 other lots commanded six-figure price tags.

Jon Snow’s signature sword, Longclaw, wielded onscreen by Kit Harington, sold for $400,000 and his night's watch ensemble, featuring a heavy cape, went for $337,500. Both items kicked off prolonged bidding wars.

Starting bids ranged from $500 to $20,000, but several items went for thousands of dollars more. Such was the case for several cloaks and dresses worn by Emilia Clarke as Daenerys Targaryen and Lena Headey as Cersei Lannister.

A gray suede ensemble worn by Daenerys sold for $112,500, exactly $100,000 over its starting bid, and the red velvet dress Cersei wears in her final appearance on the show went for $137,500, which was $122,500 over its starting bid.

Suits of armor also proved popular, especially when they included sought-after weapons. Jaime Lannister’s black-leather armor ensemble fetched $275,000 and his Kingsguard armor — including his iconic Oathkeeper longsword — went for $212,500. Queensguard armor worn by the character Gregor "The Mountain" Clegane sold for $212,500.

In an interview when the auction was announced in September, Jay Roewe, HBO’s senior vice president of global incentives and production planning, said the sale speaks to the series' staying power five years after its finale.

"‘Game of Thrones’ was a zeitgeist moment in our culture. It was a zeitgeist moment in high-end television. It was a zeitgeist moment in terms of HBO," he said. "It’s impacted the culture."