Beyonce Album Highlights the Black Women Changing Country Music 

A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
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Beyonce Album Highlights the Black Women Changing Country Music 

A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)

"Twenty-three in Music City / With dreams and high-heeled boots / Singin' for a crowd of blue eyes / Will they want me too?" croons Julie Williams at the Blue Room venue in Nashville.

The 26-year-old, who is biracial, is one of many Black female artists carving out space in country music's capital, where predominantly white, male gatekeepers dictate who makes it -- and who doesn't.

Megastar Beyonce's highly anticipated country album, out Friday, has cast a spotlight on efforts by Black performers -- a vital part of the genre's history -- to create a more inclusive Nashville.

"Who's excited for Beyonce's new country album?" hollered Williams to applause.

"Is this what all the white girls have been feeling this whole time? Like, when they look at just someone who's at the top of their craft and is just killing it and you get to be like, 'Wow, that could be me' -- it's pretty exciting."

Speaking to AFP backstage, Williams called Beyonce's move "a historic moment in bringing Black country to the mainstream."

Williams is among some 200 acts associated with the Black Opry, a three-year-old collective showcasing and amplifying the voices of Black artists working across genres including country, Americana and folk.

"I've always been a huge fan of country music throughout my entire life, and I've always felt isolated in that experience," the Black Opry's founder, Holly G, told AFP.

"Once I started Black Opry, I realized we're all there -- we're just not given the same platform and opportunities as some of our white counterparts."

'Trying to open the doors'

The institution's name is a direct reference to the Grand Ole Opry, the nearly century-old country performance space whose complicated history has been shaped by Black performers, but which has also spotlighted figures linked to racist ideologies.

The conversation about the marginalization of Black country artists has gained new traction in the wake of Beyonce's announcement, said Charles Hughes, author of "Country Soul: Making Music and Making Race in the American South."

"When we start to see things shift behind the scenes," he told AFP, "The effect of the Beyonce moment... is going to be felt, hopefully, by these communities and musicians and songwriters and fans and others who have been trying to open the doors."

Country is a quintessentially American style of music with influences from Africa: the banjo notably grew out of instruments brought to the Americas and the Caribbean by enslaved people in the 1600s.

Yet contemporary country has developed an overwhelmingly white, macho, conservative image, with industry leaders proving resistant to change.

In the 1920s, industry professionals developed the terms "hillbilly" and "race" records to define popular music charts. Those labels grew into country and R&B, respectively.

"That initial separation was based only on the color of their skin, and not on the sound of the music," said Holly G.

These divisions have persisted, meaning Black musicians -- especially Black women, as female artists at large have a demonstrably harder time getting airplay on tastemaking country radio -- face significant barriers.

"The song can sound exactly the same as some other people on the radio, and they're like, 'Yours isn't country,'" Prana Supreme, part of the mother-daughter act O.N.E The Duo, told AFP.

"And I'm like, hmm, what's the only difference here?"

'Mover of culture'

Even Beyonce has said she faced industry resistance.

"My hope is that years from now, the mention of an artist's race, as it relates to releasing genres of music, will be irrelevant," Beyonce said recently.

Dubbing her a "mover of culture," Prana Supreme said Beyonce's country moment is important not just for showing that Black artists are integral to country, but also to show Black fans that country is for them too.

"Southern culture is Black culture," she said.

Her mother Tekitha said Beyonce is a necessary "champion," not least to show the industry its blind spot: "You need some force that's going to come in and tell the market, 'Oh, wait a minute, there's money over here that y'all are leaving on the floor.'"

Trea Swindle, a member of country act Chapel Hart, said the group has noticed an attention and streaming boost since Beyonce's announcement, adding: "It's opening up country music as a whole to a completely new demographic."

The members of Chapel Hart grew up in a small southern town, and laugh off anyone who says they "aren't country."

"Honey, go to Poplarville, Mississippi -- no matter if you're Black, white, Asian, Hispanic -- it's Poplarville, and you're going to live that country experience," said Swindle.

"Country is a feeling. Country is a way of life."

Holly G said she'll believe mainstream change is afoot when she sees it.

"Beyonce is one of the most powerful celebrities in the world. And she was able to leverage that in order to see success in this space," she said.

"But I think that's because the industry is intimidated by Beyonce -- not because they're open to supporting Black women."



Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
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Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)

Hollywood's video game performers announced they would go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.

The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement.

SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the two sides remained split over the regulation of generative AI. A spokesperson for the video game producers, Audrey Cooling, said the studios offered AI protections, but SAG-AFTRA’s negotiating committee said that the studios’ definition of who constitutes a "performer" is key to understanding the issue of who would be protected.

"The industry has told us point blank that they do not necessarily consider everyone who is rendering movement performance to be a performer that is covered by the collective bargaining agreement," SAG-AFTRA Chief Contracts Officer Ray Rodriguez said at a news conference Thursday afternoon. He said some physical performances are being treated as "data."

Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.

"We strike as a matter of last resort. We have given this process absolutely as much time as we responsibly can," Rodriguez told reporters. "We have exhausted the other possibilities, and that is why we’re doing it now."

Cooling said the companies' offer "extends meaningful AI protections."

"We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations," she said.

Andi Norris, an actor and member of the union's negotiating committee, said that those who do stunt work or creature performances would still be at risk under the game companies' offer.

"The performers who bring their body of work to these games create a whole variety of characters, and all of that work must be covered. Their proposal would carve out anything that doesn’t look and sound identical to me as I sit here, when, in truth, on any given week I am a zombie, I am a soldier, I am a zombie soldier," Norris said. "We cannot and will not accept that a stunt or movement performer giving a full performance on stage next to a voice actor isn’t a performer."

The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said.

Members voted overwhelmingly last year to give leadership the authority to strike. Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.

The last interactive contract, which expired in November 2022, did not provide protections around AI but secured a bonus compensation structure for voice actors and performance capture artists after an 11-month strike that began in October 2016. That work stoppage marked the first major labor action from SAG-AFTRA following the merger of Hollywood’s two largest actors unions in 2012.

The video game agreement covers more than 2,500 "off-camera (voiceover) performers, on-camera (motion capture, stunt) performers, stunt coordinators, singers, dancers, puppeteers, and background performers," according to the union.

Amid the tense interactive negotiations, SAG-AFTRA created a separate contract in February that covered independent and lower-budget video game projects. The tiered-budget independent interactive media agreement contains some of the protections on AI that video game industry titans have rejected. Games signed to an interim interactive media agreement, tiered-budget independent interactive agreement or interim interactive localization agreement are not part of the strike, the union said.