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What Is the Celebrity ‘Blockout’ Over the War in Gaza? 

NYPD officers block off pro-Palestinian demonstrators near the Met Gala being held at the Metropolitan Museum of Art in New York City. (AFP via Getty Images)
NYPD officers block off pro-Palestinian demonstrators near the Met Gala being held at the Metropolitan Museum of Art in New York City. (AFP via Getty Images)
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What Is the Celebrity ‘Blockout’ Over the War in Gaza? 

NYPD officers block off pro-Palestinian demonstrators near the Met Gala being held at the Metropolitan Museum of Art in New York City. (AFP via Getty Images)
NYPD officers block off pro-Palestinian demonstrators near the Met Gala being held at the Metropolitan Museum of Art in New York City. (AFP via Getty Images)

Some social media users are calling out celebrities for what they say is inaction in the face of a humanitarian crisis in Gaza — and they've taken to a “blockout” to pressure the stars to take a stand.

For the blockout, users put a block on seeing any and all content from the accounts of certain celebrities on social media platforms including X, TikTok and Instagram. Some have posted about the celebrities they've blocked, using a hashtag such as #blockout, #blockout2024, or #celebrityblockout, while others have shared posts from users lambasting attendees of high-glamour events like the Met Gala and contrasting it with the situation in Gaza.

Blockout participants say it's a protest because the celebrities either haven’t spoken up or haven't said enough against Israel’s actions in Gaza during its war with Hamas. Since the war erupted Oct. 7 with Hamas' deadly attacks, Israel’s military has killed more than 35,000 people in Gaza, according to Gaza’s Health Ministry, which doesn’t distinguish between civilians and combatants.

HOW DOES THE BLOCKOUT WORK? On social media platforms, users see content from people they follow, as well as from those chosen for them by algorithms. In both instances, users can select options to mute or block a person or account.

Blocking the accounts of celebrities or influencers means not seeing any of the content they produce on social media — no posts, no photos or videos, no collaborations with sponsors. The number of people interacting with content brings in money, so the blocks are meant to affect views, engagement and — ultimately — paychecks.

The blockout also is meant to target celebrities' brands by taking eyeballs and attention away from their content.

WHO IS BEING BLOCKED? There is no single organized list of celebrities being blocked. Some users are offering celebrity suggestions, while others are deciding on their own. Celebrities in the US and beyond have been named in the blockout.

Blocking is up to each social media user. And every celebrity, influencer or content creator must be blocked individually on each platform.

HOW DID THE BLOCKOUT START? Protests around the Israel-Hamas war have grown, with encampments on college campuses around the country. Amid those movements, attention to what celebrities and influencers were, or weren't, saying got a boost after the Met Gala last week.

The annual party draws a host of famous faces from the worlds of fashion, movies, music, sports and more. It's known for its over-the-top arrivals carpet and the elaborate outfits celebrities wear. This year, the gala was circled by protesters for much of the evening.

Social media was flooded with images from the star-studded event. Around the same time, images circulated as Israel launched a military operation in the southern Gaza city of Rafah. That led to some users calling out the contrast between the gala's celebrity opulence and the situation in Gaza — using images from both - and condemning celebrities for not using their platforms to speak up for those who are suffering.

WILL THE BLOCKOUT BE EFFECTIVE? The effectiveness and staying power of the blockade are yet to be seen, said Beth Fossen, assistant professor of marketing at Indiana University. It might depend on the celebrity and what they’re known for — a famous person whose “brand” is tied to humanitarian causes may be more affected than one known primarily for talent, she added.

“If your identity is really tied to promoting something that is key to the boycotting, then this could potentially have really serious consequences for you,” Fossen said. “There might be some influencers that gain their fame by sort of promoting peace and then they’re being silent on this issue — followers may not forgive them.”

IS THERE BLOCKOUT BACKLASH? There has been criticism of the blockout, with some saying the focus on celebrities takes attention away from what's happening on the ground in Gaza. Others question what the parameters are for judging whether someone should be blocked — and what would constitute a well-known person speaking out or doing enough.

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Entertainment

Movie Review: In ‘Deadpool & Wolverine,’ the Superhero Movie Finally Accepts Itself for What It Is 

Hugh Jackman and Ryan Reynolds attend the premiere of "Deadpool & Wolverine" in New York City, New York, US, July 22, 2024. (Reuters)
Hugh Jackman and Ryan Reynolds attend the premiere of "Deadpool & Wolverine" in New York City, New York, US, July 22, 2024. (Reuters)
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Movie Review: In ‘Deadpool & Wolverine,’ the Superhero Movie Finally Accepts Itself for What It Is 

Hugh Jackman and Ryan Reynolds attend the premiere of "Deadpool & Wolverine" in New York City, New York, US, July 22, 2024. (Reuters)
Hugh Jackman and Ryan Reynolds attend the premiere of "Deadpool & Wolverine" in New York City, New York, US, July 22, 2024. (Reuters)

If one thing is certain about “Deadpool,” it’s that its titular hero, for reasons never explained, understands his place in the world — well, in our world.

Indeed, the irreverent and raunchy mutant is sure to belabor his awareness of the context in which he lives — namely an over-saturated, increasingly labyrinthine multibillion-dollar Marvel multiverse which spans decades, studios and too many films for most viewers to count.

From its inception, the “Deadpool” franchise has prided itself on a subversive, self-aware anti-superhero superhero movie, making fun of everything from comic books to Hollywood to its biggest champion, co-writer and star, Ryan Reynolds.

It’s no surprise then, as fans have come to expect, that the long-anticipated “Deadpool & Wolverine” further embraces its fourth wall-breaking self-awareness — even as it looks increasingly and more earnestly like the superhero movie blueprint it loves to exploit. That tension — the fact that “Deadpool” has called out comic book movie tropes despite being, in fact, a comic book movie — is somehow remedied in “Deadpool & Wolverine,” which leans into its genre more than the franchise’s first two movies.

Perhaps this gives viewers more clarity on its intended audience. After all, someone who hates superhero films — I’m looking at you, Scorsese — isn’t going to be won over because of a few self-deprecating jokes about lazy writing, budgets for A-list cameos and the overused “superhero landing” Reynolds’ Deadpool regularly refers to.

But this time around, director Shawn Levy — his first Marvel movie — seems to have found a sweet spot. Levy is surely helped by the fact that the third film in the franchise has a bigger budget, more hype and, of course, a brooding Hugh Jackman as Wolverine.

That anticipation makes their relationship, packed with hatred and fandom, all the more enticing. Their fight scenes against each other are just as compelling as their moments of self-sacrificial partnership in the spirit of, you guessed it, saving the world(s).

Speaking of worlds, there is one important development in our own to be aware of ahead of time. The first two “Deadpool” films were distributed by 20th Century Fox, whose $71.3 billion acquisition by the Walt Disney Co. in 2019 opened the door for the franchise to join the Marvel Cinematic Universe.

Perhaps unsurprisingly, “Deadpool & Wolverine” takes full advantage of that vast playground, which began in 2008 with Robert Downey Jr.’s “Iron Man” and now includes more than 30 films and a host of television shows. The acquisition is also a recurring target of Deadpool’s sarcasm throughout the movie.

Although steeped in references and cameos that can feel a bit like inside baseball for the less devoted, “Deadpool & Wolverine” is easy enough to follow for the casual Marvel viewer, though it wouldn’t hurt to have seen the first “Deadpool” and Jackman’s 2017 “Logan,” a harbinger of the increasing appetite for R-rated superhero violence. The Disney+ series “Loki” also gives helpful context, though is by no means a must watch, on the Time Variance Authority, which polices multiverse timelines to avoid “incursions,” or the catastrophic colliding of universes.

A defining feature of “Deadpool” has been its R rating and hyper violent action scenes. Whether thanks to more money, Levy’s direction or some combination of the two, these scenes are much more visually appealing.

But “Deadpool & Wolverine” does succumb to some of the deus ex machina writing that so often plagues superhero movies. Wade Wilson’s (the real identity of Deadpool) relationship with his ex (?) Vanessa is particularly underdeveloped — though it’s possible that ambiguity is a metaphor for Deadpool’s future within the MCU.

The plot feels aimless at points toward the end. One cameo-saturated battle scene in particular is resolved in a way that leaves its audience wanting after spending quite a bit of time building tension around it. While there are a few impressive stars who make an appearance, audiences may be disappointed by the amount of MCU characters referenced who don’t make it in.

The bloody but comedic final fight scene, however, is enough to perk viewers back up for the last act, solidifying the film’s identity as a fun, generally well-made summer movie.

The sole MCU release of 2024, “Deadpool & Wolverine” proves it’s not necessarily the source material that’s causing so-called superhero fatigue. It also suggests, in light of Marvel’s move to scale back production following a pandemic and historic Hollywood strikes, that increased attention given to making a movie will ultimately help the final product.