‘Beetlejuice Beetlejuice’ Prepares to Open 81st Venice Film Festival

Director Tim Burton signs autographs, on the day of a photocall for the film "Beetlejuice Beetlejuice", which is screening out of competition, at the 81st Venice Film Festival, Venice, Italy, August 28, 2024. REUTERS/Yara Nardi Purchase Licensing Rights
Director Tim Burton signs autographs, on the day of a photocall for the film "Beetlejuice Beetlejuice", which is screening out of competition, at the 81st Venice Film Festival, Venice, Italy, August 28, 2024. REUTERS/Yara Nardi Purchase Licensing Rights
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‘Beetlejuice Beetlejuice’ Prepares to Open 81st Venice Film Festival

Director Tim Burton signs autographs, on the day of a photocall for the film "Beetlejuice Beetlejuice", which is screening out of competition, at the 81st Venice Film Festival, Venice, Italy, August 28, 2024. REUTERS/Yara Nardi Purchase Licensing Rights
Director Tim Burton signs autographs, on the day of a photocall for the film "Beetlejuice Beetlejuice", which is screening out of competition, at the 81st Venice Film Festival, Venice, Italy, August 28, 2024. REUTERS/Yara Nardi Purchase Licensing Rights

The 81st edition of the Venice Film Festival is kicking off in Hollywood fashion with the world premiere of “Beetlejuice Beetlejuice” Wednesday evening on the Lido.

To make the sequel, Tim Burton reunited with several key cast members from his 1988 horror-comedy, including Michael Keaton playing the titular ghoul, Catherine O’Hara, and Winona Ryder as Lydia, now mother to her own sullen teen played by Jenna Ortega.

“I’m not out to do a big sequel for money,” Burton said a few hours before the premiere, with his cast alongside him. “I wanted to make this for very personal reasons.”

The reason, he said, was that he'd become disillusioned with the film industry in the past few years. “Beetlejuice Beetlejuice” was the kick he needed to fall in love with the process again, The AP reported.

“I just realized if I’m going to do anything again, I just wanted to do it from my heart. Something that I wanted to do,” Burton said. “It’s a bit like the Lydia character. Sometimes your life takes a little bit of a turn, you go down a different path. I sort of lost myself a little bit.”

The film comes 36 years after audiences first met the Deetz family. Though the original “Beetlejuice” was a hit, the tenth highest grossing film of 1988, and remains a beloved staple, Burton said he never quite understood why it was such a success. In fact, he didn’t even watch it to prepare to make this one. He remembered the spirit well enough.

“There are so few opportunities to be in something that you can say is 100% original and unique,” said Keaton, who joked about his character's evolution.

“I think my character has matured,” Keaton said. “As suave and sensitive as he was in the first, I think he’s even more so in this one.”

“Beetlejuice Beetlejuice,” which Warner Bros. opens in theaters worldwide next week, may be a major Hollywood studio release, but it was made with a scrappy and improvisational energy which extended from the cast to the crew, who were often building puppets on the spot.

“It’s not going to win any Academy Awards for special effects,” Burton laughed. “It doesn’t matter. It’s part of the DNA of the project.”

The film finds Ryder’s Lydia, now the host of a cheesy ghost-hunting television show, her stepmother Delia (O’Hara) and Ortega’s Astrid going back to the old Winter River home after the death of Charles. Astrid is a reluctant presence: Her character is just as surly as Lydia was as a teen, but unlike her mother, she doesn’t believe in ghosts.

“I was a huge fan of the first one,” said Ortega, who met Burton working on the popular Netflix series “Wednesday.” “He’s somebody I trust immensely.”

Ryder, who was 15 when she first played Lydia, found the experience of the sequel very similar even 30+ years later.

“It had been such a special experience, the first one, and just to be able to come back to it was a dream come true,” Ryder said. “My love and trust for Tim runs so deep. There’s a sense of playfulness where you can try things and you know if it’s bad he won’t use it ... You feel safe and also completely free.”

In addition to Ortega, new to the world of Beetlejuice are Justin Theroux, who plays Lydia’s sleazy boyfriend and manager, Willem Dafoe as a dead cop/actor, and Monica Belluci as a soul-sucking ghost out for revenge against Beetlejuice, her ex.

Theroux observed that the playful atmosphere on set existed without the “normal downward pressure of a studio film.”

And everything in “Beetlejuice Beetlejuice” was special to Burton, from the music to the references and homages to Italian and Spanish cinema and the “dumb movies” he loves.

“(It was) getting back to the things I love doing, the way I love doing them, and the people I love doing them with. I realized that’s the only way for it to be a success. I have to love doing it. It didn’t matter how it turned out. I just enjoyed and loved making it with all of these people,” Burton said. “It’s like a weird family movie.”

“Beetlejuice Beetlejuice” is premiering at the festival out of competition, kicking off a busy 10 days on the Lido, which will soon be swarming with movie stars, from George Clooney and Brad Pitt, to Lady Gaga and Angelina Jolie.

The Venice Film Festival runs through Sept. 7.



Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.