Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
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Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)

Artem, a 22-year-old IT student in Moscow, has no regrets about shelling out more than $3,000 to see his favorite singer perform.

Around the world, fans of Taylor Swift - "Swifties" - are used to paying eye-popping prices to attend her concerts. But in Russia, there are other challenges in the quest to catch the superstar on tour.

Many Western performers have shunned Russia since 2022, when Russia sent its army into Ukraine, and outward travel to the West is fraught with complications. But Russian Swifties, undeterred, embarked this summer on daunting odysseys - requiring visa appointments and clever flight combinations - to catch Swift on her sold-out Eras tour.

Elizaveta, a 20-year-old medical student, travelled with Artem to see Swift perform in Gelsenkirchen, Germany, in July.

"When you realize your dream has come true, well of course, (you feel) happiness, joy, and great thankfulness that everything worked out," she said.

Elizaveta and Artem have become close to other Swifties in Moscow who set up a fan group three years ago on the Russian social platform VKontakte.

Members say dozens attend the events they organize, from singalongs to bracelet-weaving workshops.

"We try to create some kind of cozy community, a place for people to meet," said Diana, 20, studying international relations.

But for those with the time and money, nothing beats seeing Swift live.

Artem and Elizaveta were determined to do that this summer. Elizaveta flew via a third country to Greece, for which she had secured a visa, then to Germany. Artem applied - six months ahead - for an Italian visa through an agency.

"I combined it with a general European trip; if I was there just purely for the concert ... it would have been cheaper," he says. "It turned out to be about 300,000 roubles ($3,200)."

The students have learned to adapt to the shifts in geopolitics.

Elizaveta's Apple Music account is registered in Türkiye, while Artem and others use "workarounds" to listen to music on Spotify, which stopped streaming in Russia in 2022, after the full-scale war began. Apple paused product sales the same year.

And another fan, Dmitry, says Swifties around the world are just a click away.

"We are not really isolated from the rest of the world. (We) sit and watch TikTok, there are videos from foreigners and various discussions ... In principle, we have enough of everything. We have a very rich life."



Japan’s Toho Buys Ghibli Animation Distributor GKIDS to Further Overseas Growth

People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
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Japan’s Toho Buys Ghibli Animation Distributor GKIDS to Further Overseas Growth

People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)

Toho Co, the Japanese creator of the "Godzilla" movie franchise, will acquire the US distributor of Studio Ghibli's famed animated films, it said on Wednesday, to help drive overseas expansion.

The acquisition comes amid a surge in global popularity for Japanese entertainment, and fits with Toho's multi-year growth strategy centered on animation and overseas markets.

New York-based GKIDS, which distributed Ghibli's Oscar-winning "The Boy and the Heron", will become a wholly owned subsidiary of Toho after the deal, whose terms were not disclosed in statements from both companies.

"We are truly thrilled to be joining forces with the esteemed and storied Toho," GKIDS, which has distributed 13 animated films nominated for Oscars, said in a statement, citing founder Eric Beckman and President Dave Jesteadt.

Toho's own "Godzilla Minus One", a hit in overseas markets, took home an Oscar for visual effects in March, while "Shogun", a historical epic filmed mostly in Japanese, won a record number of Emmy Awards last month for a single season of drama.

Japan set up a committee last month to promote its entertainment industry, which was worth 12.9 trillion yen ($86.43 billion) in 2021, ranking third globally after the United States and China, the cabinet office said.

GKIDS manages the film catalogue of Ghibli, the studio of renowned Japanese director Hayao Miyazaki, in North America.

In March, it inked a deal with Warner Bros. Discovery to extend the US streaming rights to Ghibli films.