Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
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Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)

Japanese firm Nintendo will next week open a museum showcasing its history, where fans of "Super Mario", "The Legend of Zelda" and the Game Boy and Switch can gain insight into one of the world's most renowned game makers.

Located in Uji near the company's Kyoto headquarters, the museum underscores the many evolutions of Nintendo, which was founded in 1889 as a maker of "hanafuda" playing cards and is now a global gaming giant.

Shigeru Miyamoto, executive fellow at Nintendo and creator of "Super Mario", said the museum was intended to deepen understanding of the company.

"If making products while protecting concepts such as family, fun and ease of understanding is rooted in our employees then the new Nintendo will continue to grow," he told reporters.

The museum, which opens to the public Oct. 2, is located on the site of a plant that used to make playing cards and was a center for product repairs. Tickets on its website are sold out for the following two months.

In addition to displaying iconic devices such as the Wii console and the handheld Game Boy, visitors will be able to see lesser known products such as the "Mamaberica" baby stroller and the "Copilas" printer.

The museum also offers a range of interactive experiences, with visitors able to partner to play the video game "Super Mario Bros." featuring mustachioed plumber Mario on a single, oversized Family Computer controller.

While a push into mobile gaming has tapered off, other efforts by Nintendo to expand beyond its core gaming business have gained traction with the company opening stores and employing its roster of characters in theme parks and film.

The Switch console has been a runaway success with an install base exceeding 140 million units, but with sales slowing, investor attention in now focused on the prospects for a successor device, with Nintendo due to reveal details in the current financial year, which ends in March.



'Barbie' Director Gerwig Honored by 'Terrifying' Movie Industry

Greta Gerwig was honored at the Will Rogers Motion Picture Pioneers Foundation gala, which raises funds to support movie industry workers suffering injury or illness. Amy Sussman / GETTY IMAGES NORTH AMERICA/AFP
Greta Gerwig was honored at the Will Rogers Motion Picture Pioneers Foundation gala, which raises funds to support movie industry workers suffering injury or illness. Amy Sussman / GETTY IMAGES NORTH AMERICA/AFP
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'Barbie' Director Gerwig Honored by 'Terrifying' Movie Industry

Greta Gerwig was honored at the Will Rogers Motion Picture Pioneers Foundation gala, which raises funds to support movie industry workers suffering injury or illness. Amy Sussman / GETTY IMAGES NORTH AMERICA/AFP
Greta Gerwig was honored at the Will Rogers Motion Picture Pioneers Foundation gala, which raises funds to support movie industry workers suffering injury or illness. Amy Sussman / GETTY IMAGES NORTH AMERICA/AFP

"Barbie" director Greta Gerwig paid tribute to risk-takers in the "terrifying" entertainment industry as she was honored for her pioneering filmmaking at a prestigious Hollywood gala on Wednesday.
Gerwig, 41, is the first-ever female director to make a $1 billion movie, and all three of her solo directorial movies to date -- "Lady Bird,Little Women" and "Barbie" -- have been nominated for best picture at the Oscars.
"A showperson is the only person I've ever wanted to be," she said, as she was named Pioneer of the Year at the Will Rogers Motion Picture Pioneers Foundation gala in Beverly Hills, AFP said.
"I wanted to be one of those people who are a little bit wild, a little bit on the edge and filled with a kind of joyful madness.
"I think pioneer is the right word."
Gerwig's most recent artistic gamble paid off as her $1.4 billion-grossing feminist satire "Barbie" became the top-grossing movie of 2023.
Improbably based on the popular doll franchise, but given unusual creative license, the film's success came at a crucial time for an increasingly risk-averse industry reeling from the pandemic, strikes and swingeing job cuts.
The film, alongside Christopher Nolan's Oscar-sweeping "Oppenheimer," was widely credited with keeping the movie theater industry afloat last year.
Gerwig is reportedly set to write and direct two Netflix film adaptations of C.S. Lewis's "The Chronicles of Narnia."
"There are easier ways to make money, and there are less terrifying businesses, but there are none that are more exciting and filled with as much joy and wonder," she said.
Wednesday's Pioneer of the Year gala raises funds to support movie industry workers suffering injury or illness.