Puma Highlights ‘Volatile’ Demand After Rise in Second-Quarter Sales

01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
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Puma Highlights ‘Volatile’ Demand After Rise in Second-Quarter Sales

01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)

German sportswear retailer Puma on Wednesday said second-quarter sales grew by 11%, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe.

The sportswear sector is struggling to bring down inventory levels in the face of weakening demand in North America and a slower than expected recovery in China, a market the industry was betting on to boost sales.

Puma stuck to its financial targets for 2023 but sounded a cautious note on market conditions, including an "uncertain" recovery in China.

"The macroeconomic environment and volatile retail demand remain challenging, particularly in North America and Europe, as recession risks weigh on consumer sentiment."

Puma's shares, which fell in early trading in Frankfurt, were up 1.6% by 0712 GMT.

Puma said it saw strong demand for its new terrace sneakers Palermo and Super Team.

The first products from a renewed partnership with Rihanna will showcase the Grammy-winning Barbadian singer's take on the terrace trend, Puma said, when they launch in September.

These are styles from the 1970s and 1980s named after the standing section at soccer stadiums.

Puma' sales came in at 2.12 billion euros ($2.34 billion) in the quarter, up from 2 billion a year earlier and above the 2.05 billion expected by analysts polled by Refinitiv Eikon.

The company confirmed its full-year outlook for currency adjusted revenue growth in a high single-digit percentage rate, and an operating profit of between 590 million and 670 million euros. It said it would be able to adjust the guidance if things went well in the third quarter.

Operating earnings of 115 million euros for the quarter were down 21% from a year earlier but still above the 110 million expected by analysts.



China Reportedly Advises Shein Against Shifting Supply Chain

FILE PHOTO: A shopper poses with bags of promotional merchandise as she visits fashion retailer Shein's Christmas bus tour, in Manchester, Britain, December 13, 2024. REUTERS/Temilade Adelaja/File Photo
FILE PHOTO: A shopper poses with bags of promotional merchandise as she visits fashion retailer Shein's Christmas bus tour, in Manchester, Britain, December 13, 2024. REUTERS/Temilade Adelaja/File Photo
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China Reportedly Advises Shein Against Shifting Supply Chain

FILE PHOTO: A shopper poses with bags of promotional merchandise as she visits fashion retailer Shein's Christmas bus tour, in Manchester, Britain, December 13, 2024. REUTERS/Temilade Adelaja/File Photo
FILE PHOTO: A shopper poses with bags of promotional merchandise as she visits fashion retailer Shein's Christmas bus tour, in Manchester, Britain, December 13, 2024. REUTERS/Temilade Adelaja/File Photo

Fast-fashion retailer Shein is facing opposition from the Chinese government over its plans to shift some production out of the country, Bloomberg News reported on Tuesday, citing people familiar with the matter.
China's Ministry of Commerce has reached out to Shein and other companies, advising them against diversifying supply chains by sourcing from other countries, one person familiar with the matter told Bloomberg News.
Bloomberg News said it wasn't immediately clear which other firms were contacted by the commerce ministry.
The requests came in the run-up to US President Donald Trump's announcement on reciprocal tariffs that have sent firms scrambling for alternative ways to avoid additional import levies, the person told Bloomberg News.
Shein did not immediately respond to a Reuters request for comment on the report.
Trump's harsher-than-expected tariffs have roiled markets globally, wiping trillions of dollars in value across assets, and elicited strong rebuke from China and additional tariffs of 34% on all US goods.