Puma Highlights ‘Volatile’ Demand After Rise in Second-Quarter Sales

01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
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Puma Highlights ‘Volatile’ Demand After Rise in Second-Quarter Sales

01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)
01 March 2023, Bavaria, Herzogenaurach: The Puma logo is seen on the exterior of the brand store. (dpa)

German sportswear retailer Puma on Wednesday said second-quarter sales grew by 11%, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe.

The sportswear sector is struggling to bring down inventory levels in the face of weakening demand in North America and a slower than expected recovery in China, a market the industry was betting on to boost sales.

Puma stuck to its financial targets for 2023 but sounded a cautious note on market conditions, including an "uncertain" recovery in China.

"The macroeconomic environment and volatile retail demand remain challenging, particularly in North America and Europe, as recession risks weigh on consumer sentiment."

Puma's shares, which fell in early trading in Frankfurt, were up 1.6% by 0712 GMT.

Puma said it saw strong demand for its new terrace sneakers Palermo and Super Team.

The first products from a renewed partnership with Rihanna will showcase the Grammy-winning Barbadian singer's take on the terrace trend, Puma said, when they launch in September.

These are styles from the 1970s and 1980s named after the standing section at soccer stadiums.

Puma' sales came in at 2.12 billion euros ($2.34 billion) in the quarter, up from 2 billion a year earlier and above the 2.05 billion expected by analysts polled by Refinitiv Eikon.

The company confirmed its full-year outlook for currency adjusted revenue growth in a high single-digit percentage rate, and an operating profit of between 590 million and 670 million euros. It said it would be able to adjust the guidance if things went well in the third quarter.

Operating earnings of 115 million euros for the quarter were down 21% from a year earlier but still above the 110 million expected by analysts.



Fashion Commission Concludes Fashion Performance, Modeling Course in Riyadh

Fashion Commission Concludes Fashion Performance, Modeling Course in Riyadh
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Fashion Commission Concludes Fashion Performance, Modeling Course in Riyadh

Fashion Commission Concludes Fashion Performance, Modeling Course in Riyadh

The Fashion Commission closed out the Fashion Performance and Modeling course, delivered in partnership with globally renowned fashion institution Istituto Marangoni.

Taking place in Riyadh, the program was designed to equip aspiring models and fashion talent with both the theoretical foundation and practical tools required to succeed in the global fashion industry.

The curriculum blended classroom instruction with immersive, hands-on experiences across key topics such as the history of fashion, fashion styling, body language, performance techniques, and live project development.

The course ran across two phases: May 18–29 and June 15–26, and was hosted at FCR in the JAX District, SPA reported.

Upon successful completion of the program, trainees received an official Certificate of Achievement from Istituto Marangoni, recognizing their participation in a world-class educational experience.

As part of the Fashion Commission’s broader mission to support the creative industries and expand regional opportunities in modeling, this course helps develop local talent, foster professionalism, and elevate Saudi Arabia’s presence within the international fashion ecosystem.