Prada Explores Lightness with Windswept Translucent Chiffon for Next Summer 

A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
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Prada Explores Lightness with Windswept Translucent Chiffon for Next Summer 

A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.

Prada achieved a state of unbearable lightness in a series of translucent chiffon dresses that gently cosseted the form, trailed by wispy strands of the finest organza.

Designers Miuccia Prada and Raf Simons aptly dubbed the series of ethereal, windswept dresses previewed during Milan Fashion Week on Thursday as “Haze.” They never altered shape, only the shades of muted pastels shifted. They were paired with bright satin mules, either flats or with small triangular heels.

As they did during menswear in June, models walked past a wall of clear, oozing slime, which pooled, then drained down an industrial grate runway, this season in peach. Miuccia Prada said there was a thematic link.

“The whole thing started from lightness,” Prada told reporters backstage. “We wanted to do a really light, light, light show. Usually, we ... tend to do heavy. It was a challenge to do light.”

Simons said it took the pair the full three years of their collaboration to date to figure out a “light and fluid” approach as a counterpoint to their exploration of weightier topics, like uniforms and decoration.

“The collection is about fluidity, and movement and material that you maybe can’t really grasp easily as solid,” Simons said.

Not that uniforms and decoration were ignored. Chiffon capes gave diaphanous elegance to high-waist belted shorts and a worker’s shirt. A leather utility vest was decorated with swirls of crystals, and there were jumpsuits with notched lapels. As in menswear, long fringe created a curtain over prints. Crushed velvet dresses were decorated with crystals, studs and metal eyelets.

“They are beautiful clothes for today,” Prada said.

Belts were the accessory of the season, especially with long trailing fringe: tinsel silver, coppery gold, leather with eyelets or silky strands.

The new collection featured a reissued bag originally made by Miuccia Prada’s grandfather, Mario Prada, in 1913, a link back to the brand’s lineage as a leather goods company. The gathered handbag features a clasp closure shaped like the mythological face with bulging eyes and tongue stuck out — just as it did in Mario’s day. “He was very eccentric, even back then,” Prada said.

The updated versions are made in leather or the brand’s trademark recycled nylon, Re-nylon.

The backstage surge included Scarlett Johansson and Benedict Cumberbatch, as the writers strike in Hollywood may have left the stars with time to fill fashion’s front rows.



Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
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Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)

Kering reported a bigger-than-expected drop in second-quarter sales and forecast a weak second half, as the French luxury group struggles to revive its key label Gucci and worries grow about a prolonged downturn in high-end spending.

Sales at the French luxury group which owns labels Gucci, Boucheron and Balenciaga, fell to 4.5 billion euros ($4.9 billion), an 11% drop on an organic basis, which strips out currency effects and acquisitions.

The figure was below analyst expectations for a 9% drop, according to a Visible Alpha consensus.

It also said second-half operating income could fall by around 30%, following a 42% drop in the first half.

Sales at Gucci fell 19%, showing no improvement from the first quarter, and below analyst expectations for a 16% decline, according to a Visible Alpha consensus.

Kering has been revamping Gucci, the century-old Italian fashion house which accounts for half of group sales and two-thirds of profit.

Minimalist designs from new creative director Sabato de Sarno, which began trickling into stores earlier this year, are key to the design reset and push upmarket, in a bid to cater to wealthier clients who are more immune to economic headwinds.

Kering chief financial officer Armelle Poulou told reporters that the designs had been well received and the rollout was on track.

But the efforts have been complicated by a downturn in the global luxury market, while China's rebound - traditionally Gucci's most coveted market - was clouded by a property crisis and high youth unemployment as Western markets came down from a post-pandemic splurge.

Earnings from sector bellwether LVMH on Tuesday missed expectations as sales rose 1%, offering few signs that a pickup is around the corner, sending shares in luxury goods companies down on Wednesday. Kering traded at its lowest level since 2017.