‘Hia Hub’ in 3rd Edition in Riyadh with more Diverse Program

Fashion lovers, makers and influencers are set to meet at ‘Hia Hub’, one of the largest and most sophisticated fashion forums in the region, between November 3 and 7. The 3rd edition of ‘Hia Hub’ in Riyadh is hosting brilliant figures from the worlds of fashion, art and design, as well as regional and international experts and brands.

The five-day event will take place in Riyadh’s JAX District. Curated in partnership with “Fashion Future”, the event includes a variety of discussions, seminars, masterclasses, workshops, interactive exhibitions and live performances.

Among the prestigious names partaking in the event are iconic model Kate Moss, Lebanese actresses Nadine Njeim and Stephanie Atalla, Co-Creative Directors from Oscar De La Renta, entrepreneur and brand consultant Nojoud Al Rumaihi, Maison Future Bedouin and more. They are set to take part in inspiring discussions and dialogues highlighting the latest trends in fashion, beauty, art and design.

Hia Hub, in partnership with Fashion Futures, the Saudi Fashion Commission’s annual event, have curated a dynamic program of insightful discussions, seminars, masterclasses, workshops, interactive exhibitions and live performances.

Over the course of 5 days, Hia Hub will explore the transformation taking place in the international fashion, beauty and creative industries with global icons and brands, such as YSL Beauty; Jimmy Choo; Hindash, celebrity makeup artist; Yoon Ahn, creative director for Ambush and Dior Homme Jewelry, and Global Women’s Curator for Nike; Karla Welch, celebrity stylist and creative director; Dexter Navy, filmmaker and photographer; Elizabeth von der Goltz, CEO of Browns and chief fashion and merchandising officer at FARFETCH; and Johan Lindeberg, founder of J. Lindeberg and JAY3LLE.

The program will also explore the trends driving the fast-growing local and regional fashion and design industries with the top entrepreneurs, designers and personalities, including Designer Andrea Wazen, Hia Magazine’s Fashion Director Jeff Aoun, CEO and Founder of Yataghan Jewelry Sarah Abudawood, and Actress Stephanie Atalla.

Mike Fairburn, managing director of SRMGx, said: “This year, we have an exciting and dynamic program that is bigger and bolder than previous years. Hia Hub will explore the latest trends and topics, connecting fans with our industry’s leaders who are redefining fashion and beauty. We are excited to introduce the new shopping hub, the Billboard Arabia live music stage, pop-up art installations, immersive luxury brand experiences, as well as a whole host of dining and lounge spaces. We have introduced a simplified range of ticket options, as Hia Hub is a conference for everyone. So, whether you’re interested in mastering the art of influence with leading digital entrepreneur and luxury consultant Nojoud Al Rumaihi, learning about the latest techniques and trends from Celebrity Makeup Artist Hindash, or looking to spend an evening with friends exploring our many experiences, Hia Hub will truly have something for everyone.”

Hia Hub is also focused on inspiring the next generation of fashion entrepreneurs and creatives by providing a platform to learn and interact with leading global fashion and design institutions. The conference will feature masterclasses and talks with Dr. Leyla Neri, head of the Master of Arts Programs at the French Institute of Fashion, Paris; Dr. Andrée-Anne Lemieux, head of IFM-

Kering Research and Chair on Sustainability at IFM & Kering; Adrien Roberts, international director of Education Accademia Costume & Moda, GFF Trustee, GFWi chairperson; Flavia Collatina, senior leather goods designer at ACM; Sonia Veroni, CEO Modateca Deanna and director CKD Master; and Ozlem Cakir, professional image and communication consultant.

Burak Çakmak, CEO of the Saudi Fashion Commission, said: “The Fashion Commission is proud to partner with Hia Hub on this year’s Fashion Futures event. Together we are bringing leading academics and experts from regional and global fashion institutions to foster insightful conversations on how the next generation of entrepreneurs and creative talents can chart a new path, owning their stories and fusing purpose with creativity. At Fashion Futures, our core mission is to educate, facilitate discussions, foster global exchange and create opportunities in our industry. Hia Hub is the perfect platform to do just that.”

“Hia Hub is an amazing opportunity to bring our industry together. Now in our 31st year, Hia Magazine has continually developed new ways to engage and interact with our audience. From regional and global fashion icons and visionaries to the top influencers and leading brands, Hia Hub is a chance to connect with industry leaders and exchange ideas on how to foster the industry’s growth for the better,” said editor-in-chief of Hia Magazine Mai Badr.

“Fashion has a profound influence on every aspect of our lives – art, lifestyle, culture, identity, personal expression, and history. This year, Hia Hub will explore these different and important areas, and showcase the power of fashion.”

An initiative showcasing the creations of elite Saudi brands has been launched at Selfridges in London through a strategic partnership between the Saudi Fashion Commission, the Cultural Development Fund (CDF), and Selfridges, reported the Saudi Press Agency on Wednesday.

This milestone reflects the growing momentum of the Kingdom's fashion sector and the evolving talent of its designers and entrepreneurs, driven by strong domestic demand, strategic investments, and institutional support from leading national entities shaping the cultural economy.

For two months, the works of participants in the Saudi 100 Brands program and beneficiaries of the Cultural Development Fund will be showcased. Selected by Selfridges based on specific criteria, each designer blends contemporary Saudi aesthetics with innovative design. The collections are featured in an immersive shopping experience at one of the world's most iconic luxury stores, coinciding with the peak summer season.

Cultural events will also be held during the brands' presence to celebrate the Kingdom's "Year of Handicrafts." These events will highlight the Kingdom's deep-rooted heritage, which is an inexhaustible source of inspiration that continues to shape the creative expressions of contemporary local designers, whose creations resonate on the global stage.

CEO of the Cultural Development Fund Majed Al-Hogail stated that this significant milestone embodies the growing momentum of the Kingdom's fashion sector.

"Local talents and entrepreneurs are not only emerging, but are also redefining the Kingdom's creative identity through designs and brands that are deeply rooted in Saudi culture, yet expressed with a contemporary global vision," he added.

Al-Hogail noted that, backed by domestic demand, strategic investment, and unified national support, "the fashion sector has become a vital pillar of our cultural economy. It reflects our commitment to fostering sustainable opportunities and establishing the Kingdom's position as a leading force in the global cultural landscape, in line with the aspirations of Saudi Vision 2030."

CEO of the Saudi Fashion Commission Burak Cakmak said: "This is more than just a retail opportunity; it is a declaration that Saudi fashion is entering a new era, from Riyadh to London."

"Through the Saudi 100 Brands program, we support designers in honing their craft and creating real pathways for global reach and business growth," he stressed.

The list of participating brands represents the innovation and diversity of the Saudi fashion industry.

‘Hia Hub’ in 3rd Edition in Riyadh with more Diverse Program